Be the first to like this
Airlines have long understood that trust is essential to their relationship with customers. Building trust between traditional competitors does not come naturally. The success of JVs depends on airlines’ ability to construct equitable and flexible partnership arrangements.
The pioneering partnership between Northwest Airlines and KLM Royal Dutch Airlines more than two decades ago ushered in an era of increasing collaboration among global carriers. More than 15 airlines now participate in immunized joint ventures. These JVs aren’t just happening between large global partners, but also between global and regional partners as large airlines seek access to growth markets and regional airlines pursue economies of scale.
L.E.K. Consulting Managing Director John Thomas and Senior Consultant Brett Catlin use research and market examples in this Executive Insights to help airlines seeking to maximize the value of joint ventures.