TrendsFactory Bob Stumpel 2009

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Presentation Bob Stumpel at TrendsFactory 2009 - LECTRIC

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TrendsFactory Bob Stumpel 2009

  1. 1. Trends for 2009
  2. 2. <ul><li>The dawn of the Interface Decade: </li></ul>
  3. 3. <ul><li>Augmented Reality will Connect the Dots: </li></ul>
  4. 4. <ul><li>Content is king, contacts are queen. </li></ul>
  5. 5. <ul><li>Filesharing will, in all kinds of disguises, remain a main driver of social media’s success. </li></ul>
  6. 6. <ul><li>The most successful communities and social media that don’t have a sustainable revenue model can be acquired relatively cheaply. </li></ul>
  7. 7. <ul><li>Identity portability (as in single sign-on) and profile portability will be war grounds. </li></ul>
  8. 8. <ul><li>Almost all online properties can increase traffic and stickiness by integrating (better) communication tools. </li></ul>
  9. 9. <ul><li>Content, features and services will become more and more location aware. </li></ul>
  10. 10. <ul><li>More things we do over IP must fit “all screens”. </li></ul>
  11. 11. <ul><li>Personal (live) video (mainly through mobile2web) will gain popularity. </li></ul>
  12. 12. <ul><li>Social networking goes mobile. </li></ul>
  13. 13. <ul><li>M-commerce will soar. </li></ul>
  14. 14. <ul><li>Display advertising will further decrease, except for ads targeted smartly to the affluent. </li></ul>
  15. 15. <ul><li>Technologies that help to optimise online marketing will thrive; deeptargeting and retargeting are the hottest things today. </li></ul>
  16. 16. <ul><li>Advertisers will force media to accept CPA and CPT models above CPM and CPC. </li></ul>
  17. 17. <ul><li>Business intelligence and analytics will get much more attention. </li></ul>
  18. 18. <ul><li>Concerns about online privacy will frustrate full deployment of smart targeting technologies. </li></ul>
  19. 19. <ul><li>Brands will focus more on non-traditional exposure, as in sponsoring, content creation, community building & tool facilitation. </li></ul>
  20. 20. <ul><li>Social impact and commitment will become research parameters. </li></ul>
  21. 21. <ul><li>Me-commerce, social shopping and collaborative buying will grow considerably. </li></ul>
  22. 22. <ul><li>Consumers will demand greener IT from their online information and service providers. </li></ul>

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