Business Modelling - Rutger van der Lee - MARCOM11

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Meer dan ooit moeten organisaties het vermogen hebben zich aan te passen en zichzelf te vernieuwen in een steeds veranderende markt. Hoe kunt u ervoor zorgen dat binnen uw organisatie nieuwe business modellen ontstaan om de concurrentie te snel af te zijn en nieuwe markten te creëren? Rutger van der Lee vertelt hierover aan de hand van de Business Model Generatie Canvas. Leer nieuwe mogelijkheden ontdekken!

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Business Modelling - Rutger van der Lee - MARCOM11

  1. 1. NextBusinessmodelling<br />Drs. Rutger van der Lee<br />
  2. 2. Wat leven we in mooie tijden!<br />
  3. 3. Ons gedrag verandert!<br />
  4. 4.
  5. 5. Vraagt om aanpassingen..<br />
  6. 6. Zeker wanneer markten overvol raken…<br />
  7. 7. Transparantie & Connectivity<br />
  8. 8. It’s not the strongest species thatsurvive,<br />Nor the most intelligent<br />But the one most responsiveto changes<br />Charles Darwin<br />
  9. 9. ‘changing the rules of the game..’<br />
  10. 10.
  11. 11. NextBusinessmodelling<br />Business model innovation is about<br />new ways of creating, deliveringandcapturingvalue<br />Alexander Osterwalder<br />www.businessmodelgeneration.com<br />
  12. 12. customer relationships<br />key activities<br />value proposition<br />customer segments<br />key partners<br />cost structure<br />revenue streams<br />key resources<br />distribution channels<br />images by JAM<br />
  13. 13. Apple iPod/iTunes<br />
  14. 14. Show me the money!<br />
  15. 15. PSP/Xbox vsWii<br />Hardcore gamers<br />High performance <br />Console<br />Hardware verkopen met verlies<br />Royalty’s<br />
  16. 16. PSP/Xbox vsWii<br />Hardcore gamers<br />High performance <br />console<br />Gewone gamers<br />‘Gezins’ console <br />Hardware verkopen met verlies<br />Royalty’s<br />Winstgevende hardware verkopen<br />Royalty’s<br />
  17. 17. Outsourcing/partnering?<br />
  18. 18. customer relationships<br />key activities<br />value proposition<br />customer segments<br />key partners<br />cost structure<br />revenue streams<br />key resources<br />distribution channels<br />images by JAM<br />
  19. 19. CANVAS OVERLAY<br />CUSTOMER RELATIONSHIPS<br />KEY<br />ACTIVITIES<br />OFFER<br />CUSTOMER<br />SEGMENTS<br />PARTNER<br />NETWORK<br />DISTRIBUTION CHANNELS<br />KEY<br />RESOURCES<br />REVENUE STREAMS<br />COST STRUCTURE<br />images by JAM<br />
  20. 20. THE BUSINESS MODEL CANVAS<br />OFFER<br />CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />PARTNER<br />NETWORK<br />Describe<br />Evaluate<br />Innovate<br />building block<br />building block<br />building block<br />building block<br />building block<br />DISTRIBUTION CHANNELS<br />building block<br />building block<br />building block<br />REVENUE STREAMS<br />COST STRUCTURE<br />building block<br />building block<br />building block<br />
  21. 21. Business modelling is visualiseren & werken met maquettes <br />
  22. 22. www.nextacademy.nl<br />NextBusinessmodelling juli/augustus<br />
  23. 23. Vul de Social Media Quiz in<br />en maak kans op<br />Opleiding Social Media t.w.v. € 3.000,-<br />
  24. 24. Dé internetopleider van Nederland<br />We zien u graag op onze stand (104)<br />

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