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Social Media Marketing Is A Walk On The Wild Side

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Social media presents a danger and challenge for most companies as it is unknown territory. Far away from the controlled environment of advertising and Press releases.
A company takes a walk on the wild side with social media marketing

Published in: Business, News & Politics
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Social Media Marketing Is A Walk On The Wild Side

  1. 1. Social Media Marketing is a Walk On The Wild Side Take a walk on the wild side: Lou Reed
  2. 2. <ul><li>Traditional marketing: </li></ul><ul><li>Interruption advertising </li></ul><ul><li>Press releases </li></ul><ul><li>Advertorials </li></ul><ul><li>Product placement </li></ul><ul><li>Paid reviews </li></ul><ul><li>All under control by the money spend </li></ul>
  3. 3. <ul><li>Social media marketing has dangerous image: </li></ul><ul><li>Uncontrolled </li></ul><ul><li>Scary image </li></ul><ul><li>Time consuming </li></ul><ul><li>2-way or n-way communications </li></ul><ul><li>SOX </li></ul><ul><li>A Walk On the Wild Side </li></ul>
  4. 4. <ul><li>The scary image: </li></ul><ul><li>Consultants and peers will paint the image of: </li></ul><ul><li>The many dangers </li></ul><ul><li>The hazards </li></ul><ul><li>The failures </li></ul><ul><li>The new challenges </li></ul><ul><li>(Consultants: in order to make more money) </li></ul><ul><li>Businesses want help and consulting </li></ul>
  5. 5. <ul><li>Uncontrolled </li></ul><ul><li>Traditional marketing: 100% controllable </li></ul><ul><li>Social media marketing: not at all </li></ul><ul><ul><li>Many possible players - participators </li></ul></ul><ul><ul><li>Many emitters of information </li></ul></ul><ul><ul><li>Many interactions </li></ul></ul><ul><ul><li>Many collisions of messages possible </li></ul></ul><ul><li>Uncontrolled = risks involved </li></ul>
  6. 6. <ul><li>Time consuming: </li></ul><ul><li>Traditional marketing: </li></ul><ul><ul><li>Create - decide on channels - pay ad space - expose - result </li></ul></ul><ul><li>Social media marketing: </li></ul><ul><ul><li>Create - publish – re-create – publish - … </li></ul></ul><ul><ul><li>The outcome is undefined </li></ul></ul><ul><ul><li>Takes time over and over again </li></ul></ul><ul><li>Time = money </li></ul>
  7. 7. <ul><li>Communication: </li></ul><ul><li>Traditional marketing: one-way </li></ul><ul><li>Social media marketing: </li></ul><ul><ul><li>At least 2-way communication </li></ul></ul><ul><ul><li>Probably communication interactions with many: n-way communication </li></ul></ul><ul><ul><li>This difficult to start and to operate and to control </li></ul></ul><ul><li>Complex and not used to conversations </li></ul>
  8. 8. <ul><li>The time is now </li></ul><ul><li>to embrace Social Media Marketing </li></ul><ul><li>The Walk On The Wild Side is a must now: </li></ul><ul><li>Learn </li></ul><ul><li>Transform your marketing </li></ul><ul><li>Don’t stay behind </li></ul>
  9. 9. <ul><li>As companies land on your website </li></ul><ul><li>Leverage the Internet for your own benefit: </li></ul><ul><li>Know the companies visiting your website </li></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Ex-Customers </li></ul></ul><ul><li>Know their interests </li></ul><ul><li>Analyze the increase or decrease of their interests </li></ul>
  10. 10. <ul><li>LEADSExplorer www.LEADSExplorer.com </li></ul><ul><li>The web service for knowing: </li></ul><ul><li>who visits your website by company name </li></ul><ul><li>their interests </li></ul><ul><li>Engago Technologies Ltd. </li></ul><ul><li>Contact: info@LEADSExplorer.com </li></ul>

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