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LEADSExplorer Lead Generation Customer Retention


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Using the company website for lead generation and customer retention

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LEADSExplorer Lead Generation Customer Retention

  1. by Engago Technologies Ltd. Lead generation – Customer retention
  2. <ul><li>Your problem: </li></ul><ul><li>Missing leads </li></ul><ul><ul><li>7 out of 10 B2B deals start with a search on Internet </li></ul></ul><ul><ul><li>Only 2 to 3% of website visitors give contact details </li></ul></ul><ul><ul><li>All your marketing refers your website </li></ul></ul><ul><ul><li>Web analytics <> lead generation </li></ul></ul><ul><li>Your leads are on your website </li></ul><ul><li>Unreachable for you </li></ul>website Contacts Companies YOU
  3. <ul><li>DISCOVER </li></ul><ul><li>Discover companies on your website </li></ul><ul><ul><li>Company name </li></ul></ul><ul><ul><li>Interest </li></ul></ul><ul><ul><li>Origin </li></ul></ul><ul><ul><li>Words used in search query </li></ul></ul><ul><li>Benefit: </li></ul><ul><ul><li>Cold call on warm companies </li></ul></ul><ul><ul><li>Alert when company visits again </li></ul></ul>Internet website Contacts Companies YOU
  4. <ul><li>Your problems: </li></ul><ul><li>Lead generation </li></ul><ul><ul><li>Your CRM is a manual data entry system </li></ul></ul><ul><ul><li>Your emails are stored separate from your CRM </li></ul></ul><ul><li>Customer retention </li></ul><ul><ul><li>Drip marketing is possible but effectiveness not measurable </li></ul></ul><ul><ul><li>When to call your customers </li></ul></ul>
  5. <ul><li>SALESTractor CRM </li></ul><ul><ul><li>CRM seamless integrated with website, email and Internet </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><ul><li>Real-time website visit data by company </li></ul></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><ul><li>Collecting emails by company </li></ul></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><ul><li>Internet Data Mining </li></ul></ul></ul><ul><li>Benefit: </li></ul><ul><ul><li>The CRM has become a source of information </li></ul></ul><ul><ul><li>Visual analysis of visits and communications </li></ul></ul>Internet email website Contacts Companies YOU
  6. <ul><li>How to implement: </li></ul><ul><ul><li>Like Google Analytics or any other real-time web analytics: </li></ul></ul><ul><ul><ul><li>Insert java script into website (web pages) </li></ul></ul></ul><ul><li>How to use: </li></ul><ul><ul><li>Log on </li></ul></ul><ul><ul><li>Browse visitors </li></ul></ul><ul><ul><li>Pick a visiting company </li></ul></ul><ul><ul><li>Qualify as lead by: </li></ul></ul><ul><ul><ul><li>Pages visited </li></ul></ul></ul><ul><ul><ul><li>Origin on Internet </li></ul></ul></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><li>Cold call on warm companies: highly efficiently </li></ul></ul>
  7. <ul><li>LEADSExplorer </li></ul><ul><li>is a web service for B2B businesses by </li></ul><ul><li>Engago Technologies Ltd. </li></ul><ul><li>Contact us: </li></ul>