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Leads Explorer Email Campaigns BtoB


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Instead of addressing by email all of your potential customers in B2B, just address those companies that have visited your website and have shown interest.

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Leads Explorer Email Campaigns BtoB

  1. 1. by Engago Technologies Ltd. Email Campaigns enhanced
  2. 2. <ul><li>Email campaigns: </li></ul><ul><ul><li>Shooting with a machine gun </li></ul></ul><ul><ul><ul><li>Who are you aiming at? </li></ul></ul></ul><ul><ul><ul><li>What are you aiming at? </li></ul></ul></ul><ul><ul><li>A target group of people within companies </li></ul></ul><ul><ul><li>Uncertainty of any interest </li></ul></ul><ul><ul><li>Low success rate </li></ul></ul><ul><ul><ul><li>Requires to send hundreds of emails in order to get a lead </li></ul></ul></ul><ul><ul><ul><li>Requires to send thousands of emails to get a sale closed </li></ul></ul></ul>
  3. 3. <ul><li>Email campaigns require: </li></ul><ul><ul><li>Email addresses </li></ul></ul><ul><ul><ul><li>How to obtain? </li></ul></ul></ul><ul><ul><ul><ul><li>Buy a list: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Quality of list </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Selection criteria </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Collect email addresses from website </li></ul></ul></ul></ul><ul><ul><li>A suiting message </li></ul></ul><ul><ul><ul><li>No knowledge of need = little chance of appropriate / suited </li></ul></ul></ul><ul><ul><li>A timely message </li></ul></ul><ul><ul><ul><li>The right message on the wrong time = a waste </li></ul></ul></ul>
  4. 4. <ul><li>Drawbacks: </li></ul><ul><ul><li>Sending large quantities of emails </li></ul></ul><ul><ul><li>Interrupting many un-interested people </li></ul></ul><ul><ul><li>Annoyed people will not buy when needed </li></ul></ul><ul><ul><li>Seems low cost at first </li></ul></ul><ul><ul><ul><li>When adding up all the costs involved: not so cheap </li></ul></ul></ul><ul><ul><ul><li>When labeled as spammer: the cost becomes high </li></ul></ul></ul>
  5. 5. <ul><li>Solution: sniper rifle email campaigns </li></ul><ul><ul><li>Only email those companies that: </li></ul></ul><ul><ul><ul><li>Have visited your website and have shown interest </li></ul></ul></ul><ul><ul><ul><li>Increase their website visit activity </li></ul></ul></ul><ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>Less emails to be send </li></ul></ul></ul><ul><ul><ul><li>No people to disturb that are not interested </li></ul></ul></ul><ul><li>How? </li></ul><ul><ul><li>Using LEADSExplorer web service </li></ul></ul>
  6. 6. <ul><li>Benefits: </li></ul><ul><ul><li>Sending less emails </li></ul></ul><ul><ul><ul><li>Less management and overhead costs </li></ul></ul></ul><ul><ul><li>Higher potential success rate </li></ul></ul><ul><ul><ul><li>Addressing interested companies </li></ul></ul></ul>
  7. 7. <ul><li>LEADSExplorer </li></ul><ul><li>is a web service for B2B businesses by </li></ul><ul><li>Engago Technologies Ltd. </li></ul><ul><li>Contact us: </li></ul>