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Reach customers online with google

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The Liberty County Chamber of Commerce and Liberty College and Career Academy hosted a workshop along with Grow with Google to help the community learn how to find customers online and promote businesses using Search Engine Optimization (SEO) & Smart Campaigns in Google Ads.

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Reach customers online with google

  1. 1. Reach Customers Online with Google For a copy of these presentations, text DEMMING to 42828 google.com/grow #growwithgoogle #Hinesville #LibertyCounty #Georgia @demmingbass
  2. 2. Tell Me Your Google Success Stories Google is collecting stories from our events about real people like you! We’re looking for great small business and veteran-led business success stories Quick 30-second video before or after class or email me today: demming@gwg-events.com I’ll send the person with the best story a gift certificate Give simple, 1 sentence answers to these 3 questions 1. Who you are and what you do? 2. What you learned today that was most valuable and how it will help? 3. If you have achieved success using any of Google’s tools or products?
  3. 3. 3 Grow with Google AGENDA REACH LOCAL CUSTOMERS WITH GOOGLE MY BUSINESS Create a free Business Profile on Google. REACH EVERYONE ON ALL DEVICES Optimize your website for search and mobile. REACH CUSTOMERS WITH ONLINE ADVERTISING Advertise your business on Google.
  4. 4. 5 Grow with Google Reach local customers with Google My Business
  5. 5. 6 Grow with Google CONNECT WITH CUSTOMERS IN MOMENTS THAT MATTER 1. Google/Purchased, U.S., “Digital Diary: How Consumers Solve Their Needs in the Moment,” n=1,000 U.S. smartphone users 18+, responses=14,840, needs=10,540; May 2016. 2. Google internal data, Jan 2017. 87% of smartphone owners turn to search first in a moment of need. 1 30% of all mobile searches are related to location. 2
  6. 6. 7 Grow with Google “NEAR ME” SEARCHES = NEAR YOU OPPORTUNITIES 1 2 3 4 ?
  7. 7. 8 Grow with Google This is a Business Profile. google.com/business GOOGLE MY BUSINESS
  8. 8. 9 Grow with Google Info appears on desktops, laptops, tablets, and mobile phones. LOCAL RESULTS ON GOOGLE
  9. 9. 10 Grow with Google MAKE THE MOST OF YOUR BUSINESS PROFILE Complete your business info. Add special hours, like holiday hours. Add photos. Have a cool space? Consider a virtual tour, created by a Trusted Photographer.
  10. 10. 11 Grow with Google Share updates with posts. Communicate with messaging. Read and respond to reviews. ENGAGE WITH CUSTOMERS Posts Messages Reviews
  11. 11. 12 Grow with Google Reach everyone, on all devices
  12. 12. 13 Grow with Google ● Organization matters ● Useful, original content ● Text links ● Good page titles and descriptions ● Fast load time ● Optimize images SEARCH ENGINE OPTIMIZATION These are organic search results.
  13. 13. 14 Grow with Google Try different formats, like text and video. Try different types of content, like: ● “How to” articles ● “Top 10” lists ● Educational material Latest research and trends. CONTENT MARKETING
  14. 14. 15 Grow with Google Content should be: ● Entertaining & engaging ● Useful & actionable ● Visually appealing ● Intentional SOCIAL MEDIA MARKETING
  15. 15. 16 Grow with Google EMAIL MARKETING Great emails have: ● Clear subject lines ● A call to action ● Great mobile design ● Content personalized for recipients ● Correct spelling and grammar
  16. 16. 17 Grow with Google DON’T FORGET MOBILE Focus on nav & homepage Make it easy to fill out forms Make it easy to search the site Optimize for usability Make it easy to complete tasks
  17. 17. 18 Grow with Google testmysite.thinkwithgoogle.com TEST YOUR WEBSITE SPEED
  18. 18. 19 Grow with Google Reach customers With online advertising
  19. 19. 20 Grow with Google These are ads. ADS APPEAR ON GOOGLE
  20. 20. 21 Grow with Google Ads can help reach the right customers. ...AND PARTNER WEBSITES Ad on mobile sitesAd on desktop sites
  21. 21. 22 Grow with Google SEARCH ENGINE MARKETING TIPS ● Define goals in advance. ● Pay for clicks or phone calls. ● Create compelling ads. ● Control where ads are displayed. ● Track performance and improve. ads.google.com
  22. 22. 23 Grow with Google Get a Free $100 Google Ad Credit Voucher https://ads.google.com/intl/en_us/lp/coupons/
  23. 23. 24 Grow with Google GOOGLE ANALYTICS Free, powerful web analytics. Reports show how visitors found your site, and what they did when they got there. Measures effectiveness of online and offline marketing campaigns. marketingplatform.google.com
  24. 24. 25 Grow with Google Next steps
  25. 25. 26 Grow with Google YOUR NEXT STEPS Reach local customers with Google My Business Reach everyone, on all devices Reach customers with online advertising Create or claim your free Business Profile at google.com/business Try a combination of digital marketing channels. Promote your business with online advertising.
  26. 26. 27 Grow with Google RESOURCES Google My Business google.com/business Google Accounts google.com/accounts Google Search Console google.com/webmasters Google Trends google.com/trends Mobile-friendly test testmysite.thinkwithgoogle.com Google Ads ads.google.com Google Analytics marketingplatform.google.com
  27. 27. Digital marketing to-do list? Let Google do it. thesmallbusinesspros.com ● Free 1:1 support ● Get help with:
  28. 28. Tell Me Your Success Stories! Google is collecting stories from our events about real people like you! We’re looking for great small business and veteran-led business success stories Quick 30-second video before or after class or email me today: demming@gwg-events.com I’ll send the person with the best story a gift certificate Give simple, 1 sentence answers to these 3 questions 1. Who you are and what you do? 2. What you learned today that was most valuable and how it will help? 3. If you have achieved success using any of Google’s tools or products?
  29. 29. Thank You! For a copy of these presentations, text DEMMING to 42828 google.com/grow #growwithgoogle #Hinesville #LibertyCounty #Georgia

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