Oberoi hotels

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Oberoi hotels

  1. 1. LCmediaHouse Social Media Marketing proposal for
  2. 2. Hi we are LCmediaHouse • Social Media & Online Promotions• Promo Conceiving and Execution• Events & Campaign• Corporate Branding• Advertisementswhat we do?
  3. 3. • Business and Corporates clients• International travellers• Domestic travellers• Celebrities• Diplomats and DelegatesTarget Group
  4. 4. Platforms are free, Why differ on treatment?• Ready accessibility• Extremely high opportunity window for engagement• Defines public relations on a new level• Customers feel to be a part of the brand than being general users• Low at cost• Huge population of prospects and users available already on the platform• High interaction rate and referrals possible• Your future user base plays more with an FB app than it used to play with the remote in earlier timesCampaigns for social media. Why ? Really ?
  5. 5. • Taj Hotels, Hyatt Grand and JW Marriott are your major competitors to compare your online/offline profiles with• Facebook, Twitter, YouTube and all the other platforms are well activated for them and all are utilized differently and uniquely• Social Media as a platform offers different engaging experience through each of its evolving mediums, and your competitors are taking extra efforts to make sure that uniqueness is maintained• TAJ is focusing on launching engaging campaigns from YouTube more and then promoting those campaigns through other mediums and there are refresh happening every 3 months• JW Marriott focuses on utilizing twitter and blogs to make social media work as a service module than a entertaining platform to gather customer delight and retainmentCompetitors Analysis…
  6. 6. • Daily activity & posting through Facebook, Twitter, YouTube and other relevant platforms• Running product promotions with help of proper visual artworks that help the brand to connect with its audience• Notifications, updates, wishes, events can be covered and Speakwell services can be cross promoted through the same• Branch level discounts or Daily Discounts schemes can be launched for people to get onboard and engage with your brand• Promote instant offers or family packages• Cross support activities happening over other platformsDaily Activity Set (evolving)
  7. 7. Behind the Scenes CampaignDaily activities that occur in the backdrop while running such a huge chain of hotels willbe covered and posted on social media platformsSurprise!!surprise!!!Look into guests personal profiles on Facebook and twitter to know the reason of theirstay before or while checking in and give them relevant small gifts. What we get in returnis customer delight and more tweets for us.Wow campaignShare things with us which makes you say WOW on twitter and one who gets max wowsin return shall be presented with some co branding merchandize in returnTweet serve???Twitter can and will be utilized to serve customers while they reside and even while theyare gone to make sure our services or the add-on services are communicated well tothemShare your story/ tell a taleTell us what comes to your mind when you say Oberoi Hotels and share your story withus.Generic Campaigns (many more to come…)
  8. 8. You`d be better here Campaign…
  9. 9. Objective:To instill a sense of belongingness, relativity and an urge to come at ourproperty in the minds of probable consumers. Or give sense of pride to theones who are already attached with us.Idea:Create a demonstrative video which starts focusing on each of our individualproperties in an unique manner with animated content describing the actualpossibilities in terms of business and pleasure that could happen there.Process:• Shall be a proper video campaign• FB & Twitter shall be used to develop a series of greeting new people on Facebook and twitter• A series of viral videos of such youthful presentations will run on YouTube• People would love to see the place where they have been living is actually a fun place managed by fun people You`d be better here Campaign…
  10. 10. Impact Expected:• Increase in membership, subscription, fellowship and love from fans• Existing clients would use the same videos to converse about our existence and propose of us through word of mouth publicity with justification• Brand presence is further heightened with people getting some info at least about the people behind this organizationYou`d be better here (Campaign contd..)
  11. 11. We were InstaPIC’d campaign…
  12. 12. Objective:To capture those moments which your customers capture on your behalf from theproperty to share, notify and update their peers via InstagramIdea:An app would be created that would help Oberoi`s to source images from all theinstagram updates that are inclusive of pics of their properties from users and present itin a showcase form to convey stories shared by patrons based on their experiencesProcess:• Shall be a year long campaign• Special sourcing app will be created to source such pics and then present in showcase format• All platforms would be utilized available on web to again load this on for social media followers to gain interactivity and engagement• Most loved pic of the all can be repromoted by our own INSTAGRAM and handle while sharing some cute memorabilia with our that unique guest whose instapic`d was liked or shared most by anyone in the world We were InstaPIC’d campaign…
  13. 13. Impact Expected:• Increase in membership, subscription, fellowship and love from fans• Fun initiative that has the potential to go viral and exceed targets set for customer engagement and participation set by the management team itself• Improvement in Brand Presence. Brand can become more reachable to people in terms of viability for emotional connect rather than limiting itself to be just a dream for the middle class and a tool for the upper class population of this country• This campaign can explore other avenues through which people would like to connect with Oberois as a brand, as a service provider as someone they rely ontoWe were InstaPIC’d campaign (Contd…)
  14. 14. I am LOYAL Campaign…
  15. 15. Objective:Is to create a sync and loyalty between customers of Oberois and the management itselfin a very unique and intriguing manner while maintaining the emotional quotientIdea:Identifying loyalty members checking into the hotels that month, and then checking(public) social media profiles to identify the guests’ interests. A gift was then selected to“Take guest recognition to the next level, to a more powerful level)Process:• Shall be a year long campaign• Members when come in our premises would be scrutinized for their social media profiles discreetly to understand the motives behind their stay• A dedicated team shall be told to maintain a tab on such activities and present them with stuff that would be beneficial for them for that stay. Only select guests on various parameters can avail such benefits from us• People would love to see the place where they have been living is actually a fun place managed by fun people I am LOYAL Campaign…
  16. 16. Impact Expected:• Playing with the surprise element along with making sure that client is served with something that shall benefit his purpose of being there in that city or a Oberoi property for that matter• Creates instant bonding with the people on the basis of relativity quotient while trying to create a sense of belongingness among them• That love, bond and relativity is further carried onto gathering goodwill, references and satisfactionI am LOYAL Campaign… (Contd)
  17. 17. Enjoy the little things Campaign…
  18. 18. Objective:Is to make people realize about other services, detailing or initiatives that are mostlyoverlooked by our patrons though they do utilize the same while being in our propertyIdea:Idea is to create a channel through which we can communicate about small things thatare associated with our overall services but again play a very dominant role in enhancingthe overall experience of their stay. This things/services would be again complementedor testified by the earlier visitors themselves as they would be the one who would beasked to share the same with usProcess:• Shall be a year long campaign• Members would be notified about some little things though they play a vital role enriching their staying experience• A series of viral videos of such youthful presentations will run on YouTube• People would love to see the place where they have been living is actually a fun place managed by fun people Enjoy the little things Campaign…
  19. 19. Impact Expected:• Increase in membership, subscription, fellowship and love from fans• Existing clients would use the same videos to converse about our existence and propose of us through word of mouth publicity with justification• Brand presence is further heightened with people getting some info at least about the people behind this organizationI am LOYAL Campaign… (Contd)
  20. 20. Room Story Campaign…
  21. 21. Objective:Is to create a significant bonding between the room and the people who are staying inthem. Also to create a unique identity of each room based on the occupants stories withregards to that room.Idea:Idea is to create a portal that would help people to associate themselves with the roomthey are occupying e.g. how lucky that particular rooms was for their business deal. Askpeople to share their experience with us on our Facebook app ‘Room Story’.Process:• Shall be a year long campaign• Members would be sharing their different experiences in the room on the Facebook app• This will create a story for all the rooms as different people will talk about things happened in those rooms and this will create a tale and uniqueness about every room• This would be fetched through a common application that would include updates from all the people checking out from their rooms and would be update through an ROOM STORY APP from facebook or twitter Room Story Campaign…
  22. 22. THANK YOU :D

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