Digital Academy | Class 10

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Digital Academy | Class 10

  1. 1. M A K I N G   M O B I L E   H A P P E N   DECEMBER 2013 Head  of  mobile,  DigitasLBi   Interna>onal   ILICCO  ELIA     TwiBer:  @ilicco  
  2. 2. YOUR MOBILE AFFECTS THE WAY YOU FEEL
  3. 3. VERTU CONSTELLATION VIVRE Red engraved gold, encrusted with white diamonds, ceramic keys, & a black embroidered leather, limited edition. 1 of 88
  4. 4. How Technology Feels There has been a huge change from “faster, quicker, smaller” to an emphasis on how technology makes you feel.
  5. 5. Early Video Calling “ The Video camera icon is where you would see the person you’re speaking to… if they had a phone that is compatible with your video call.”
  6. 6. The current landscape Mobile is evolving !   Over two thirds of connected devices are mobile (tablet and phone) !   Tablets and smartphones out sold desktops by almost 3:1 in 2012 !   Mobile and mcommerce no longer just encompasses phones
  7. 7. RESPONSIVE OR NOT RESPONSIVE?
  8. 8. FOUR KEY QUESTIONS
  9. 9. Key questions 1.  What are your business objectives? 2.  What are your customers’ needs? 3.  What platform capabilities do you want to use? 4.  Does your technology, people and processes support your preferred approach? This ultimately should lead you to a decision of whether the benefits of taking a responsive approach outweigh the effort.
  10. 10. 3 TIPS FOR MOBILE NIRVANA
  11. 11. MAKE YOUR EMAILS MOBILE FRIENDLY MAKE YOUR CONTENT MOBILE FRIENDLY
  12. 12. MAKE IT PERSONAL MAKE IT RELEVANT
  13. 13. USE MOBILE TECHNOLOGY IN YOUR MOBILE ADVERTISING
  14. 14. THINK ABOUT THE CONTEXT IN WHICH YOUR CUSTOMERS USE MOBILE
  15. 15. We are…

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