LBJ Express Project Business Brown Bag Brieﬁng (B4) and Online Discussion December 7, 2011
LBJ Express Project Presenters Andy RiHler LBJ Infrastructure Group LLC Corporate Aﬀairs Director Heather Newsom Trinity Infrastructure LLC Public RelaAons Manager 12/7/11 Call 800-‐263-‐6317 if you have problems connecAng or with audio
Our Commitment: • Foster ongoing communicaAon and a strong relaAonship between the LBJ Express team and businesses along the corridor. • Make the construcAon process as straighSorward and trouble-‐free for LBJ business as possible. • Understanding how to communicate our construcAon progress to your customer base.
The LBJ Express Marketplace • ObjecQve: Encourage consumers, businesses and local governments to express support for the businesses along the corridor. • ObjecQve: Establish a working partnership between the LBJ Express and businesses along the LBJ corridor. • ObjecQve: Create a resource for businesses with suggesAons and informaAon to navigate the construcAon period.
The LBJ Express Marketplace m www.lbjexpressmarketplace.com
LBJ Express Marketplace The Basics 1. Free online and mobile-‐friendly Marketplace: • Encourages businesses to sign up for online Marketplace directory • Allows businesses to post incenAves and oﬀers to reward customers • Invites consumers to visit at least weekly for latest deals 2. Customer loyalty card oﬀering discounts and special oﬀers to customers 3. Ongoing outreach and markeAng to community through LBJ Express communicaAons programs – enewsle[ers, construcAon alerts, PR 4. CollaboraAon with chambers of commerce, state and local elected oﬃcials, city economic development staﬀ members and other regional business organizaAons 5. Targeted outreach during bridge closures and major construcAon. 6. Regular B4 meeAngs with various speakers to help businesses understand how to operate a successful business during major construcAon.
LBJ Express Marketplace How it Works for Businesses • Free directory lisAng business and services oﬀered – searchable by category or alphabeAcally – links back to your URL • Businesses may also post discounts or specials they are oﬀering to Marketplace loyalty card holders • Businesses may choose to honor customer loyalty cards, oﬀering discounts and specials to customers • Foster business-‐to-‐business relaAonships to share informaAon and resources during construcAon • Be in the know about the LBJ Express project and upcoming construcAon plans so you can reassure your customers!
LBJ Express Marketplace How it Works for Consumers • Free registraAon on lbjexpressmarketplace.com • Receive loyalty cards from parAcipaAng businesses along LBJ Express corridor • Use online directory to ﬁnd speciﬁc businesses or categories • Look for special oﬀers online • Begin to receive helpful LBJ Express project informaAon and driving Aps from their favorite businesses
LBJ Express Marketplace Loyalty Card Program • Businesses determine and update their own standard discounts or special online deals. • Cards distributed to parAcipaAng businesses by mid-‐January. • Signage for businesses noAfying customers of parAcipaAon in program. • FREE for businesses and consumers – producAon and distribuAon underwri[en by LBJ Express project
LBJ Express Marketplace Status and Next Steps • Website is live – Register your business today on www.lbjexpressmarketplace.com • Program launch in January 2012 – Press Conference announcing iniAaAve – DistribuAon of loyalty cards and materials to LBJ businesses • ParAcipate in the loyalty card program • Become a member of the LBJ Express informaAon network – Keeps you in the know about upcoming project plans – Arms you with the latest details you can drive to your customer base – PosiAons you as a proacAve parAcipant in the process, which builds loyalty
LBJ Express Marketplace Feedback and Discussion • Thoughts? • Concerns? • Ideas/SuggesAons? • Interest in ParAcipaAng?
Conclusion: The LBJ Express team understands the concerns among local businesses along the corridor. Our hope is that the LBJ Express Marketplace will be one of many tools to help businesses during the construcAon period. We appreciate your support, more than we can EXPRESS!
LBJ Infrastructure Group LLC 4100 McEwen Road, Suite 151 Dallas, Texas 75244 Phone: (214) 960-‐5711 Hotline: (877) LBJ-‐EXPY / (877) 525-‐3979 email@example.com www.lbjexpress.com TwiHer (@lbjexpress) Facebook (LBJExpress) Call 800-‐263-‐6317 if you have problems 12/7/11 connecAng or with audio