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Social Media Strategy Overview

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Social media can be an important tool for communicators for the public good, but it’s still just a tool. Getting the most out of it means integrating it into a larger communications strategy. In this presentation, we provide a model for developing your own social media plan so that it helps you achieve your larger strategic goals.

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Social Media Strategy Overview

  1. 1. Social Media: Strategy Overview Holly Minch LightBox Collaborative www.lightboxcollaborative.com
  2. 2. Please make sure your speakers are ON!
  3. 3. Social media is not a task, it’s a process.
  4. 4. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  5. 5. GOALS TEAM & TOOLS
  6. 6. GOALS TEAM & TOOLS LISTENING CONTENT
  7. 7. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  8. 8. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  9. 9. For further information, visit lightboxcollaborative.com/we-share
  10. 10. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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