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Social Media Measurement

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Social media is a process, not a task. In this presentation, Holly discusses the importance of engaging in the ongoing conversations taking place on social media, and how to measure the effectiveness of your social media efforts.

Published in: Business, Technology
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Social Media Measurement

  1. 1. Social Media: Measurement Holly Minch LightBox Collaborative www.lightboxcollaborative.com
  2. 2. Please make sure your speakers are ON!
  3. 3. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  4. 4. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  5. 5. Converse 70% Broadcast - 30% Respond Share good content Play nice Thank people Grow your network
  6. 6. Mayo Clinic
  7. 7. Measure How many friends/followers have you added? How many times were you mentioned/retweeted? How were your organizational goals advanced?
  8. 8. For further information, visit lightboxcollaborative.com/we-share
  9. 9. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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