Social Media Measurement

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Social media is a process, not a task. In this presentation, Holly discusses the importance of engaging in the ongoing conversations taking place on social media, and how to measure the effectiveness of your social media efforts.

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  • Explain purpose of this deck.
  • SKDR – I know this isn’t the smoothest animation, but this is the best for now. NOTE: you cannot edit the large image
  • Remember that this is a conversation you’re having, and it pays to be polite.
  • How it all comes together – having a conversation. She was diagnosed by taking part in an online chat, then then use the tool to share her story Mayo Clinic “ Twitter and Medicine” http://www.youtube.com/watch?v=1tWmfRSGoMc Teamed up with USA Today to schedule a Twitter chat to share medical information on a specific medical condition (UT split tear). Gave patients a way to directly communicate with healthcare providers, doctors to talk to other doctors, and patients going through the same thing to talk to one another, like a Twitter support group. One woman joined in the virtual conversation and found out about the high-tech operation thanks to Twitter.   Twitter leads to diagnosis and treatment. Mother reads story in USA Today regarding wrist pain and tells daughter Erin about article. Erin then participates in #wristpain tweet chat hosted by Mayo Clinic. She talks with the same doctor from the news story and reviews Mayo’s website for more information. She then makes and appointment with the doctor. A diagnosis is made and she has surgery within 24 hours. She blogged about the experience which further spread the information, http://www.spectrumscience.com/blog/2010/02/26/my-e-patient-twitter-success-story/ . “ When I arrived at the  Mayo Clinic  in Rochester, Minnesota a few weeks ago, I was asked: ‘Who referred you to us?’ My answer was not traditional: ‘Twitter.’”   The hospital helps someone, gets great PR, demonstrates leadership and experience, and generates even more referrals and business
  • The built in tools give you numbers, but you know what’s most meaningful: were your organizational goals advanced? In terms of information accessed, services accesses, changes in health behavior
  • Social Media Measurement

    1. 1. Social Media: Measurement Holly Minch LightBox Collaborative www.lightboxcollaborative.com
    2. 2. Please make sure your speakers are ON!
    3. 3. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
    4. 4. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
    5. 5. Converse 70% Broadcast - 30% Respond Share good content Play nice Thank people Grow your network
    6. 6. Mayo Clinic
    7. 7. Measure How many friends/followers have you added? How many times were you mentioned/retweeted? How were your organizational goals advanced?
    8. 8. For further information, visit lightboxcollaborative.com/we-share
    9. 9. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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