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Vehicle OEMs are under increasing pressure to bring customers' connected lives into the vehicle. The challenge lies in providing seamless functionality while maintaining product differentiation to sell more vehicles in a world where demand for smart phone integration is rapidly increasing.
The solution lies in optimizing the balance between embedded solutions and smartphone integration to maximize customer appeal and overcome connected device reliability issues while minimizing security threats and driver distraction.
Varying development cycles between vehicles and consumer electronics and a lack of standardization across operating systems and connectivity protocols add further complexity to these challenges meaning OEMs must assess big data and understand industry trends to develop market leading products.
The most effective way to overcome interoperability, enhance smartphone connectivity and minimize security risks and driver distraction is to share best practice with all industry stakeholders including OEMs, operating systems, app developers, wireless carriers, consumer electronics manufacturers, government regulators and suppliers.
The first Smartphone & Embedded Connectivity Vehicle Integration, on the 26th and 27th of Febuary 2014 held at The Hotel Kabuki San Francisco, California has been engineered specifically to focus on this very latest challenge in vehicle infotainment. Hosting 20+ industry leading speakers, the congress will outline operating system and platform solutions, connectivity architecture, app development and user interfaces to create competitive infotainment systems, optimize integrated with embedded functionality and maximize customer appeal to sell more vehicles.
For more information please visit: http://www.smart-phone-vehicle-integration-2014.com/