Media Literacy

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Media Literacy

  1. 1. Media Literacy “Program” HUH??? ? ? ? ? ? ? ?
  2. 2. What is “The Media”? <ul><li>Media— </li></ul><ul><li>Any means or person through which information is communicated; those things which go between us and the world. </li></ul>Mass/Public Media— A section of media specifically designed to reach large audiences with entertainment, news, and advertisements.
  3. 3. Are you Media Literate? <ul><li>Media Literacy — </li></ul><ul><li>The ability to critically examine media messages, to understand media structures and the way they shape messages; the ability to USE media as well. </li></ul>
  4. 4. Media Literacy “Program” Flow Chart
  5. 5. Media Literacy Quiz <ul><li>http://www.pbs.org/teachers/media_lit/quiz.html </li></ul>
  6. 7. All Bubblicious Campbells Dawn Eggo Fritos Gatorade Hebrew National Ice Jello Koolaid Lysol M n M Nilla Wafers Oreo Pez Q-Tips Reese’s Starburst Tide Uncle Ben’s V-8 Wisk Xtra Laundry York Zest
  7. 8. What is this ad all about? <ul><li>http://www.youtube.com/watch?v=Kmyi-aGq6ZE </li></ul><ul><li>What is being communicated? </li></ul><ul><li>How do you know? </li></ul><ul><li>To whom is it being communciated? </li></ul><ul><li>How do you know? </li></ul>

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