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أساسيات التجارة الإلكترونية

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من لقاء التجارة الإلكترونية في اسطنبول والذي ركز على أساسيات التجارة الإلكترونية التحديات والفرص , والذي تم عقده برعاية من شركة لفنت لملابس التستر العصرية www.lavnt.com

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أساسيات التجارة الإلكترونية

  1. 1. ‫ﺑﻨﺎء‬ ‫أﺳﺎﺳﯿﺎت‬ ‫إﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﺘﺠﺮ‬
  2. 2. ‫اﻟﻔﻬﺮس‬ •‫إﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﺘﺠﺮ‬ ‫ﺑﻨﺎء‬ ‫أﺳﺎﺳﯿﺎت‬ •‫اﻟﺄﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﯽ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﺎذج‬ •‫أﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﺘﺠﺮ‬ ‫ﺗﺄﺳﯿﺲ‬ ‫ﻣﺘﻄﻠﺒﺎت‬ •‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫أﻧﻮاع‬ •‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻣﺼﺎدر‬ •‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬ •‫اﻟﺈﻟﮑﺘﺮوﻧﻲ‬ ‫واﻟﺘﺮوﯾﺞ‬ ‫اﻟﺘﺴﻮﯾﻖ‬ •‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﮐﺎت‬ •(‫ﺣﺎﻟﺎت‬ ‫)دراﺳﺔ‬ ‫ﻋﻤﻠﻲ‬ ‫ﺗﺪرﯾﺐ‬ •‫ﺣﺴﺎب‬ ‫ﻋﻤﻠﻲ‬ ‫وﺗﺪرﯾﺐ‬ ‫دراﺳﺔ‬ ‫واﻟﺈﯾﺮادات‬ ‫اﻟﺘﮑﺎﻟﯿﻒ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  3. 3. ‫اﻟﺘﺠﺎرة‬ ‫إﺣﺼﺎﺋﯿﺎت‬ ‫اﻟﺎﻟﮑﺘﺮوﻧﯿﺔ‬ 2018 www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  4. 4. ‫إﺣﺼﺎﺋﯿﺎت‬ ‫اﻟﺘﺠﺎرة‬ ‫اﻟﺎﻟﮑﺘﺮوﻧﯿﺔ‬ • largest segment is Electronics & Media US $2,806m • Average Revenue Per User (ARPU) US$158 • Fashion segment US $1,659m LINK 2019 www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  5. 5. ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﺎذج‬ Business Model
  6. 6. .1‫ﺑﺎﻟﻌﻤﻮﻟﺔ‬ ‫اﻟﺒﯿﻊ‬ ‫ﻧﻤﺎذج‬ ‫أﺷﻬﺮ‬ ‫اﻟﻌﻤﻞ‬ Aff iliate .٢‫اﻹﻋﻼﻧﺎت‬ Advertising .٣‫اﻟﺸﺤﻦ‬ ‫ﺗﺤﻮﯾﻞ‬ ‫اﺳﻘﺎط‬ Dropshipping .٤‫اﻟﺒﻀﺎﺋﻊ‬ Merchant .٥‫اﻹﺷﺘﺮاﮐﺎت‬ Subscription .٦‫اﻟﺒﯿﻊ‬ ‫ﺳﻮق‬ Marketplace .٧‫اﳌﻨﺘﺠﺔ‬ ‫اﻷﺳﺮ‬ Productive families www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  7. 7. ‫اﻟﺸﺮﯾﺤﺔ‬ ‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ CONSUMER TO CONSUMER ‫ﮐﻼ‬ ‫ﯾﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬ ‫ﻣﺴﺘﻬﻠﮑﯿﻦ‬ ‫هﻢ‬ ‫اﳌﮑﻮﻧﯿﻦ‬ C2C BUSINESS TO CONSUMER ‫ﻣﻦ‬ ‫ﻣﻮﺟﻪ‬ ‫ﺗﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫هﻲ‬ ‫اﳌﺴﺘﻬﻠﻚ‬ ‫إﻟﯽ‬ ‫اﻟﺸﺮﮐﺎت‬ ‫ﻣﺒﺎﺷﺔ‬ B2C BUSINESS TO BUSINESS ‫ﺑﯿﻦ‬ ‫ﺗﻨﺸﺄ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬ ‫أﺧﺮى‬ ‫وﺷﺮﮐﺔ‬ ‫ﺷﺮﮐﺔ‬ B2B www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  8. 8. ‫اﻟﺒﻀﺎﺋﻊ‬ ‫أﻧﻮاع‬ :‫ﻓﯿﺰﯾﺎﺋﯿﺔ‬ ‫اﻟﻮرﻗﯿﺔ‬ ‫ﮐﺎﻟﮑﺘﺐ‬ ProductsServices ‫ﻣــﻨﺘﺠﺎت‬‫ﺧـﺪﻣـﺎت‬ :‫رﻗﻤﯿﺔ‬ ‫اﻟﺼﻮﺗﯿﺔ‬ ‫ﮐﺎﻟﮑﺘﺐ‬ :‫ﻓﯿﺰﯾﺎﺋﯿﺔ‬ ‫ﮐﺎﻟﺘﻨﻈﯿﻒ‬ :‫رﻗﻤﯿﺔ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫ﮐﺎﻟﺘﺪرﯾﺐ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  9. 9. LAVNT.COMAMAZON.COM MERCHANT ‫ﻣﻨﺘﺠﺎت‬ BUSINESS TO CONSUMER ‫ﻣﻦ‬ ‫ﻣﻮﺟﻪ‬ ‫ﺗﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫هﻲ‬ ‫اﳌﺴﺘﻬﻠﻚ‬ ‫إﻟﯽ‬ ‫اﻟﺸﺮﮐﺎت‬ ‫ﻣﺒﺎﺷﺔ‬ B2C www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  10. 10. BUSINESS TO BUSINESS ‫ﺑﯿﻦ‬ ‫ﺗﻨﺸﺄ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬ ‫أﺧﺮى‬ ‫وﺷﺮﮐﺔ‬ ‫ﺷﺮﮐﺔ‬ B2B DAWERLY.COMALIBABA.COM MERCHANT ‫ﻣﻨﺘﺠﺎت‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  11. 11. CONSUMER TO CONSUMER ‫ﮐﻼ‬ ‫ﯾﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬ ‫ﻣﺴﺘﻬﻠﮑﯿﻦ‬ ‫هﻢ‬ ‫اﳌﮑﻮﻧﯿﻦ‬ C2C SAHIBINDEN.COMEBAY.COM MERCHANT ‫ﻣﻨﺘﺠﺎت‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  12. 12. ‫ﻋﻤﻞ‬ ‫ﻧﻤﻮذج‬ ‫ﻣﻦ‬ ‫أﮐﺜﺮ‬ ‫دﻣﺞ‬ ‫ﻣﺪوﻧﺔ‬ ‫ﻟﺪﯾﻪ‬ ‫ﻣﺼﻮر‬ C2C ‫أﻣﺎزون‬ ‫ﻣﻦ‬ ‫ﮐﺎﻣﯿﺮات‬ ‫ﺑﺎﻟﻌﻤﻮﻟﺔ‬ ‫ﯾﺒﯿﻊ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ‫إﻋﻼﻧﺎت‬ ‫ﯾﻀﻊ‬ ‫ﯾﻮدﻣﻲ‬ { ‫دورات‬ ‫ﯾﻘﺪم‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  13. 13. :‫ﻣﺜﺎل‬ ‫اﻟﻌﻤﻞ؟‬ ‫ﻧﻤﻮذج‬ ‫ﻣﺎهﻮ‬ Merchant ‫اﻟﺒﻀﺎﺋﻊ‬ ‫ﺑﯿﻊ‬ ‫اﳌﺴﺘﻬﺪﻓﺔ؟‬ ‫اﻟﺸﺮﯾﺤﺔ‬ ‫هﻲ‬ ‫ﻣﻦ‬ (B2C) ‫ﻣﺴﺘﻬﻠﻚ‬ ‫إﻟﯽ‬ ‫أﻋﻤﺎل‬ ‫أﺑﯿﻊ؟‬ ‫ﻣﺎذا‬ ‫/ﻓﯿﺰﯾﺎﺋﯿﺔ‬ ‫ﻣﻨﺘﺠﺎت‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  14. 14. ‫اﻟﻌﻤﯿﻞ‬ ‫ﺗﻮﺻﯿﻒ‬ Persona
  15. 15. ‫ﻋﻤﯿﻠﻚ؟‬ ‫هﻮ‬ ‫ﻣﻦ‬ ‫ﺻﻔﻪ‬ ‫ﻋﻠﯿﺎء‬ ‫ﺳﻨﺔ‬ ٣٢ ‫ﺳﯿﺎﺣﺔ‬ ‫ﺷﺮﮐﺔ‬ B ‫ﻣﻮﻇﻔﺔ‬ ‫ﻓﺮﻧﺴﺎ‬ B ‫ﺗﻌﯿﺶ‬ ‫ﻣﻐﺮﺑﯿﺔ‬ ‫أﺻﻮل‬ ‫ﻣﻦ‬ ‫ﻣﺴﻠﻤﺔ‬ ‫ﻣﺘﺰوﺟﺔ‬ ‫واﻧﺠﻠﯿﺰي‬ ‫ﻋﺮﺑﻲ‬ ‫ﺗﺘﺤﺪث‬ ‫وﻓﺮﻧﺴﻲ‬ 38 ‫اﻟﺒﺪن‬ ‫ﻣﻘﺎس‬ 10 ‫أﯾﻔﻮن‬ ‫ﺟﻬﺎز‬ ‫ﺗﻤﻠﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﺳﯿﺎرﺗﻬﺎ‬ ‫ﺗﻘﻮد‬ ‫اﻟﺒﻮب‬ ‫أﻏﺎﻧﻲ‬ ‫ﺗﺴﺘﻬﻮﯾﻬﺎ‬ ‫ﺳﺘﺎرﺑﮑﺲ‬ ‫ﻣﻦ‬ ‫ﻗﻬﻮﺗﻬﺎ‬ ‫ﺑﺎﻟﻌﻤﻞ‬ ‫زﻣﯿﻼﺗﻬﺎ‬ ‫هﻢ‬ ‫ﺻﺪﯾﻘﺎﺗﻬﺎ‬ ‫اﻟﻌﺼﺎﻓﯿﺮ‬ ‫ﺗﺮﺑﻲ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  16. 16. :‫ﻣﺜﺎل‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  17. 17. ‫ﻣﺘﺠﺮ‬ ‫ﺗﺄﺳﯿﺲ‬ ‫ﻣﺘﻄﻠﺒﺎت‬ ‫اﻟﮑﺘﺮوﻧﻲ‬ Establishment requirements
  18. 18. ‫اﻟﺘﺠﺎرة‬ ‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﻘﺎﻧﻮﻧﻲ‬ ‫اﻟﻮﺿﻊ‬‫اﳌﻨﺘﺠﺎت‬ ‫اﺧﺘﯿﺎر‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻈﺎم‬ ‫اﻟﺘﻮﻇﯿﻒ‬ ‫اﳌﻨﺘﺠﺎت‬ ‫ﻋﺮض‬ ‫اﻟﺘﺴﻌﯿﺮ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  19. 19. ‫اﻟﺘﺠﺎرة‬ ‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻹﻟﮑﺘﻮﻧﯿﺔ‬ ‫اﳌﻨﺼﺔ‬‫واﻟﺘﺮوﯾﺞ‬ ‫اﻟﺘﺴﻮﯾﻖ‬ ‫اﻟﺘﺨﺰﯾﻦ‬ ‫واﻟﺸﺤﻦ‬ ‫اﻟﺘﻐﻠﯿﻒ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬ ‫اﻟﺰﺑﺎﺋﻦ‬ ‫ﺧﺪﻣﺔ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  20. 20. ‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﻤﻨﺼﺔ‬ E-Commerce platforms
  21. 21. ‫اﻟﺘﺠﺎرة‬ ‫ﻣﻨﺼﺎت‬ ‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  22. 22. PLATFORMS LICENCE HOSTING MAITAIANCE Open Cart Free $5 Developer / 200 - 500 USD WooCommerace Free $5 Developer / 200 - 500 USD Magento Free / Paid $40 Developer / 200 - 500 USD Shopfiy 20 - 200 $ 0 0 ZID 100 - 400 SAR / Monthly 0 0 Salla.s 100 - 300 SAR / Monthly 0 0 ‫اﻟﺘﮑﻠﻔﺔ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  23. 23. .1 ‫اﻟﺘﺠﺎرة‬ ‫ﻣﻨﺼﺎت‬ ‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ProfileBlogs ‫اﻟـــﺼﻔﺤﺎت‬‫اﻟــﻤﺪوﻧــﺎت‬ .2 www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  24. 24. ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻣﺼﺎدر‬ Fulfilment
  25. 25. .1 ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻣﺼﺎدر‬ RetailerDropshipping .2 Factories.٣MERVELINGERIE KARACA BADELLI KAYHANTEKSTIL www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  26. 26. ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬ Payment Gateway
  27. 27. ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  28. 28. COD Cash on Delivery PayPal Credit Cards Wire transfer www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  29. 29. ‫واﻟﺘﺮوﯾﺞ‬ ‫اﻟﺘﺴﻮﯾﻖ‬ Digital marketing
  30. 30. ‫اﻟﺘﺴﻮﯾﻖ‬ ‫ﻗﻨﻮات‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  31. 31. ‫اﻟﺘﺴﻮﯾﻖ‬ ‫ﻗﻨﻮات‬ .1 Content marketing Profile Media buying / Direct / Target marketing (Ads) ‫ﺑــﺎﻟــﻤﺤﺘﻮى‬ ‫اﻟــﺘﺴﻮﯾــﻖ‬ ‫اﻟﻤﺴــﺘﻬﺪﻓــﺔ‬ ‫اﻟــﻤﺒﺎﺷــﺮة‬ ‫اﻟﺄﻋــﻠﺎﻧــﺎت‬ .2 Influencer marketing ‫اﻟــﻤﺸﺎهــﯿﺮ‬ ‫ﻋـﺒﺮ‬ ‫اﻟــﺘﺴﻮﯾــﻖ‬ .3 www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  32. 32. ‫أدوات‬ ‫ﻗﻨﻮات‬ ‫اﻟﺘﺴﻮﯾﻖ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  33. 33. ‫اﻟﻌﻤﯿﻞ‬ ‫رﺣﻠﺔ‬ Customer Journey
  34. 34. www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  35. 35. ‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﮐﺎت‬ Carrier
  36. 36. ‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﮐﺎت‬ ‫ﻣﺤﻠﯿﺔ‬ ‫ﺷﺮﮐﺎت‬.1‫دوﻟﯿﺔ‬ ‫ﺷﺮﮐﺎت‬.2 www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  37. 37. ‫اﻟﻘﺎﻧﻮن‬ Legal
  38. 38. ‫اﻟﻘﺎﻧﻮن‬ •(TAX, KDV, INCOME, WITHHOLDING) ‫اﻟﻀﺮاﺋﺐ‬ •(CUSTOMS) ‫اﻟﺠﻤﺎرك‬ •(GDPR) ‫اﻟﺨﺼﻮﺻﯿﺔ‬ •(RETURN & EXCHANGE POLICY) ‫اﻹﺟﺮاﺋﺎت‬ •(FRAUD) ‫اﻹﺣﺘﯿﺎل‬ •(TRADEMARK) ‫اﻟﺘﺠﺎرﯾﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ •(EXPORTING AND IMPORTING) ‫اﻹﺳﺘﯿﺮاد‬ ‫و‬ ‫اﻟﺘﺼﺪﯾﺮ‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  39. 39. ‫ﺗﻤﺮﯾﻦ‬ Quiz
  40. 40. ‫اﻷﻣﺎن‬‫اﻟﻌﻤﻴﻞ‬‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫اﻟﻔﻨﻲ‬ ‫اﻟﺪﻋﻢ‬ ‫اﻟﻌﻤﻼء‬ ‫ﺧﺪﻣﺔ‬ ‫اﻟﺠﻮدة‬
  41. 41. ‫اﻟﺘﻐﻠﻴﻒ‬ ‫ﻣﻮﻇﻔﻴﻦ‬ ‫اﻟﺸﺤﻦ‬ ‫ﻣﻮﻇﻔﻴﻦ‬ ‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﻛﺎت‬ www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬
  42. 42. ‫اﻟﺘﺼﻮﻳﺮ‬‫اﻟﻤﻮﺿﺔ‬‫اﻟﻌﺎرﺿﺎت‬ ‫اﻟﺘﻐﻠﻴﻒ‬ ‫اﻟﺘﺨﺰﻳﻦ‬ ‫اﻟﺴﺘﺎﻳﻠﺴﺖ‬ ‫اﻟﻤﻨﺴﻖ‬
  43. 43. ‫اﻟﻤﺎﻟﻲ‬ ‫اﻟﻤﺸﺎور‬ ‫اﻟﻤﺤﺎﺳﺐ‬ ‫اﻟﺒﻨﻚ‬ ‫اﻟﻀﺮاﺋﺐ‬ ‫داﺋﺮة‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ GDPR ‫اﻟﻄﺎرﺋﺔ‬ ‫اﻟﺘﻐﻴﺮات‬‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺘﻐﻴﺮات‬
  44. 44. 2 ‫ﺗﻤﺮﯾﻦ‬ Quiz 2
  45. 45. ‫اﻟﻌﻤﻞ‬ ‫ﺧﻄﺔ‬ Business plan
  46. 46. Business Model Canvas www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

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