Finding 500 Million New
Fans
How to Manage a Weibo Business Account
Weibo Account Management Overview
Content
EngagementReports and
recommendations
Research
Research
 Monitor relevant conversations in real-time
 Identify the key influencers within these
conversations
 Identif...
Content is King
1. Localize the content to ensure the message is
effectively communicated and is appealing to
the target a...
Engagement
1. Comment on influencers’ blogs
2. Provide timely information in response to specific inquiries
3. Drive traff...
Reporting
1. The goal is to determine which aspects of our marketing is
most successful, and which can be improved.
2. Key...
Good Luck!
Do you want to know more
about Weibo for your business?
Keep in touch:
Toll-Free: 1-866-936-3833
Email: lesley@latmultilin...
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Finding 500 Million New Fans on Sina Weibo

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How to Manage a Weibo Business Account?

Managing Sina Weibo accounts is a task that should be given the same amount of energy and care that your company gives their Facebook and Twitter. To truly succeed in the world of Weibo, you need enthusiastic staff members creating interesting content, engaging with followers actively and measuring the results of your campaigns carefully so you know what was successful and what can be improved.

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Finding 500 Million New Fans on Sina Weibo

  1. 1. Finding 500 Million New Fans How to Manage a Weibo Business Account
  2. 2. Weibo Account Management Overview Content EngagementReports and recommendations Research
  3. 3. Research  Monitor relevant conversations in real-time  Identify the key influencers within these conversations  Identify the tone of conversations
  4. 4. Content is King 1. Localize the content to ensure the message is effectively communicated and is appealing to the target audience. 2. Create content which is consistent with your brand and tailored to your target audience.
  5. 5. Engagement 1. Comment on influencers’ blogs 2. Provide timely information in response to specific inquiries 3. Drive traffic to websites by participating in relevant discussions 4. Engage deeper with your audience through direct messaging 5. Adapt and design promotional campaigns to increase brand visibility
  6. 6. Reporting 1. The goal is to determine which aspects of our marketing is most successful, and which can be improved. 2. Key performance indicators • Follower growth • Demographics analysis • Extent of sharing • Ratio of active followers
  7. 7. Good Luck!
  8. 8. Do you want to know more about Weibo for your business? Keep in touch: Toll-Free: 1-866-936-3833 Email: lesley@latmultilingual.com Tweet us: @LATMultilingual

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