Passport to Translation Success

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Language Arts & Science and the Advertising Production Club of Detroit are pleased to announce an educational event to be held on November 3rd from 6-9pm at Bastone's in Royal Oak, MI. RSVP today at www.languageartsandscience.com/events

Published in: Automotive, Business
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Passport to Translation Success

  1. 1. 10 easy tips to improve your translation process
  2. 2. 10 easy tips to improve your translation process #1Determine early in the creative process whether your ad will be translated
  3. 3. 10 easy tips to improve your translation process #2 Involve your internal clients overseas in the creative process
  4. 4. 10 easy tips to improve your translation process #3 Provide a CreativeBrief with your project
  5. 5. 10 easy tips to improve your translation process #4 Avoid double entendres – you can’t get the same two meanings in another language
  6. 6. 10 easy tips to improve your translation process #5Choose your images, graphics and colors with an international audience in mind
  7. 7. 10 easy tips to improve your translation process #6 Leave your tagline in English
  8. 8. 10 easy tips to improve your translation process #7 Don’t expect translators to be advertising copywriters
  9. 9. 10 easy tips to improve your translation process #8 Make your ads bilingual not monolingual
  10. 10. 10 easy tips to improve your translation process #9 Have us manageyour in-country reviews
  11. 11. 10 easy tips to improve your translation process #10 Give us your collected Indesign files
  12. 12. 333 West 7th Street, Suite 120 Royal Oak, MI 48067 P: 248-246-0475, F: 248-282-0433Email: info@languageartsandscience.com www.languageartsandscience.com

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