Thinking Big on the Small Screen - Keren Flavell

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A look at new developments and distribution opportunities on mobile devices from OMGs Keren Flavell at LAMPs 3rd residential in Perth in 2006

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Thinking Big on the Small Screen - Keren Flavell

  1. 1. Thinking BIG on the SMALL screen © Keren Flavell http://www.omg.tv
  2. 2. Summary • Why consider mobile • How to reach audiences • Distribution options • How to create revenue © Keren Flavell http://www.omg.tv
  3. 3. Why Consider the Mobile • 2.5 billion mobile subscribers by the end of 2006 • Transformation of handset capability • Usage changing • Ubiquitous connectivity © Keren Flavell http://www.omg.tv
  4. 4. Mobile vs Internet • Portable, so always with you • Totally personal • Always on • Embedded payment system • Most widely spread © Keren Flavell http://www.omg.tv

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