Hyper-competitive - Jim Plamondon

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How small companies can use globalisation to out-compete international giants by Jim Plamondon as part of a LAMP residential in Perth in 2006

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Hyper-competitive - Jim Plamondon

  1. 1. Hyper-Competitive How small companies can use globalisation to out-compete international giants Executive Dean’s Lecture Series Curtin University 23-Mar-2006
  2. 2. Who Is This Guy? Jim Plamondon • Marketer, Silicon Valley Microsoft – Established new technologies as dominant industry standards (“Technical Evangelist”) – Retired to Australia in March of 2000 • Started researching a thesis/book: – How Microsoft practiced technical evangelism – Why it worked – the theory behind the practice • Founded Thumtronics Ltd in 2003 – Put the thesis/book on hold – No point educating my competition!

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