Successfully reported this slideshow.

Best Practises in Transmedia Entertainment - Christy Dena

15

Share

Loading in …3
×
1 of 50
1 of 50

Best Practises in Transmedia Entertainment - Christy Dena

15

Share

Download to read offline

Transmedia design, participatory design, multi-audience targeting, teasers, trigger point, find your essence

Christy Dena’s current blog & podcast: www.UniverseCreation101.com

Transmedia design, participatory design, multi-audience targeting, teasers, trigger point, find your essence

Christy Dena’s current blog & podcast: www.UniverseCreation101.com

More Related Content

Best Practises in Transmedia Entertainment - Christy Dena

  1. 1. Best Practices in Transmedia Entertainment Christy Dena ABC LAMP, 2005
  2. 2. Why do Transmedia?  No Choice: audiences are doing it already  Pervasiveness: surround your audience with platforms devices, over different times  Penetration: reach all target groups in one household  Personalisation: allow each to follow through with their preferred media, type of entertainment, at the time they want it  DoubleClick, Nielsen//NetRatings, IMS report that consumers are better reached with campaigns distributed across media (Various, 2003) [Adapted from Wilfried Runde, Deutche Welle]
  3. 3. What has come before…

×