Deep Dive Into Cross Media Applications<br />presented by:<br />Wrich Printz – President & CEO L2, Inc.<br />Sponsored by:...
Overview:<br />What is a cross media application?<br />5 step process:<br />Know your clients and their business<br />Cons...
Cross Media Applications?<br />
Cross Media Applications?<br />-- A marketing application designed to, at the right time(s), engage targets with relevant ...
 does the target own a smart phone?
 who sorts through the mail?
 etc...</li></li></ul><li>Building an application (5 step process):<br />1<br />know your client & their business<br />2<b...
Step1: Know your client & their business:<br />What type of business are they in?<br />Who is the target?<br />end custome...
Step 2: Constructing the application:<br />Timeline<br />mock up, completion, testing etc...<br />Creative assets<br />in ...
Step 3: Launching the application:<br />Always test, test and test again before launching<br />internal and external<br />...
Step 4: Utilizing the results:<br />Reporting<br />presenting back to the client<br />analyze...<br />Assessment:<br />who...
Step 5: Duplicating the process:<br />Seek out other opportunities for your client<br />Think about what problems you can ...
Want to see an example Cross Media Application?<br />
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Deep Dive into Cross Media Applications

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Learn how to build effective cross media marketing applications for you clients!

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Deep Dive into Cross Media Applications

  1. 1. Deep Dive Into Cross Media Applications<br />presented by:<br />Wrich Printz – President & CEO L2, Inc.<br />Sponsored by:<br />The Printing Industries of America<br />
  2. 2. Overview:<br />What is a cross media application?<br />5 step process:<br />Know your clients and their business<br />Construct the application<br />Launch the application<br />Utilize the results<br />Duplicate the process<br />Example Cross Media Applications<br />
  3. 3. Cross Media Applications?<br />
  4. 4. Cross Media Applications?<br />-- A marketing application designed to, at the right time(s), engage targets with relevant messagingthroughrelevant channels --<br /><ul><li> when does the target check their emails?
  5. 5. does the target own a smart phone?
  6. 6. who sorts through the mail?
  7. 7. etc...</li></li></ul><li>Building an application (5 step process):<br />1<br />know your client & their business<br />2<br />5<br />construct the application<br />duplicate the process<br />3<br />4<br />launch the application<br />utilize the results<br />
  8. 8. Step1: Know your client & their business:<br />What type of business are they in?<br />Who is the target?<br />end customers vs. sales channel<br />demographics<br />Data on the target?<br />name, contact, gender etc...<br />What is the objective?<br />awareness, conversion, collecting data etc...<br />What plan best accommodates their needs?<br />objective, budget, involvement etc...<br />Get their “buy in”<br />
  9. 9. Step 2: Constructing the application:<br />Timeline<br />mock up, completion, testing etc...<br />Creative assets<br />in house, 3rd party vendor, provided by client? etc...<br />Organizing your data<br />tracking, reporting, VDP etc...<br />Tracking & reporting<br />response actions, customer data, analytics etc...<br />Technology / Software solutions<br />modules, single platform, channel integration etc...<br />Personnel<br />in house or outsource?<br />Fulfillment<br />
  10. 10. Step 3: Launching the application:<br />Always test, test and test again before launching<br />internal and external<br />response properly tracked?<br />Refinement<br />tweak, tweak, tweak... perfection is your goal!<br />follow up mechanism<br />anticipate variables (e.g. spam filters, out of office etc...)<br />trigger-based communication (e.g. reminder email)<br />The Launch<br />when, how and why?<br />
  11. 11. Step 4: Utilizing the results:<br />Reporting<br />presenting back to the client<br />analyze...<br />Assessment:<br />who responded?<br />when did they respond?<br />how did they respond?<br />what information was captured?<br />Adjustment:<br />how can more responses be generated?<br />follow up campaign(s)<br />conversion<br />
  12. 12. Step 5: Duplicating the process:<br />Seek out other opportunities for your client<br />Think about what problems you can solve – not what you can sell<br />Reassess the process – can you make the process more efficient? What else can you improve?<br />Broadcast your success to other clients and prospects<br />
  13. 13. Want to see an example Cross Media Application?<br />
  14. 14. http://fusetrident.web6.l2soft.com<br />
  15. 15. Q<br />&<br />A<br />Have questions about cross media applications?<br />Send them to:<br />marketing@l2soft.com<br />

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