The Portland Metro Area Smokefree Housing Project

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Smokefree Multi-Unit Housing Ancillary Session, National Conference on Tobacco or Health, 2007

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The Portland Metro Area Smokefree Housing Project

  1. 1. Portland-Vancouver Metro Area Smokefree Housing Project www.smokefreehousingNW.com Thank you to our funders: American Legacy Foundation Kaiser Permanente Community Fund at Northwest Health Foundation Oregon Tobacco Prevention and Education Program Washington Tobacco Prevention and Control Program Steps to a Healthier Clark County/ Community Choices 2010
  2. 2. Project Overview <ul><li>“ Systems Change” Approach </li></ul><ul><li>Smokefree Housing Advisory Board </li></ul><ul><li>Assessment & Evaluation </li></ul><ul><li>Materials Development </li></ul><ul><li>Media Strategies </li></ul><ul><li>Successes </li></ul>
  3. 3. <ul><li>Landlord trade associations endorse & disseminate message </li></ul><ul><li>Landlord training programs cover “how & why” to go smokefree </li></ul><ul><li>Commonly available lease forms include “no-smoking” policy check-box </li></ul><ul><li>“ No-smoking” lease addenda available </li></ul>“Systems Change” Approach Change the environment that influences landlords by achieving the following:
  4. 4. <ul><li>Smokefree status is amenity category in vacancy listings </li></ul><ul><li>Fair Housing Council of Oregon handles requests from qualified tenants </li></ul><ul><li>Property managers/owners adopt voluntary policies </li></ul><ul><li>Media stories reinforce “trend” </li></ul><ul><li>The Social Norms change…we get to the “tipping point” and… </li></ul><ul><li>Public policy is championed by landlord & renter advocates themselves </li></ul>“Systems Change” Approach
  5. 5. Smokefree Housing Advisory Board <ul><li>We involved key partners from the beginning </li></ul><ul><li>All are targets for change </li></ul><ul><ul><li>Landlord trade associations </li></ul></ul><ul><ul><li>Renter’s advocacy groups </li></ul></ul><ul><ul><li>Government bureaus that plan & fund housing, or provide training/resources to landlords </li></ul></ul><ul><li>Coffee meetings: Learned about organizations, Asked advice, Invited to join Board </li></ul><ul><li>Board meets “as needed” </li></ul><ul><ul><li>Most advice is sought in one-on-one meetings </li></ul></ul><ul><ul><li>Annual meetings </li></ul></ul><ul><ul><li>Low-traffic listserv </li></ul></ul>
  6. 6. Assessment & Evaluation <ul><li>Phase 1: Formative Research </li></ul><ul><ul><li>How big is the SHS problem? </li></ul></ul><ul><ul><li>What do renters think & want? </li></ul></ul><ul><ul><li>What do landlords think & want? </li></ul></ul><ul><ul><li>What messages work? </li></ul></ul><ul><ul><li>Who should deliver them? </li></ul></ul><ul><li>Commissioned “market survey” </li></ul><ul><ul><li>(20% renters have, 76% want smokefree policies) </li></ul></ul><ul><li>Landlord focus groups & executive interviews </li></ul>Reports & assessment tools available at www.smokefreehousingNW.com
  7. 7. Assessment & Evaluation <ul><li>Phase 2 & 3: Ongoing assessment & evaluation </li></ul><ul><ul><li>Is the campaign working? </li></ul></ul><ul><ul><li>Are policies being adopted? </li></ul></ul><ul><ul><li>Are more renters protected from SHS? </li></ul></ul><ul><ul><ul><li>Online survey through landlord trade associations </li></ul></ul></ul><ul><ul><ul><li>BRFSS questions: renter status, smokefree policy, preference </li></ul></ul></ul><ul><ul><ul><li>Repeat renter survey in 2009 </li></ul></ul></ul>
  8. 8. Educational Materials Development <ul><li>Compiled examples from national partners & our previously developed materials </li></ul><ul><li>Got formal input from Advisory Board on needs & preferences </li></ul><ul><li>Used findings from market research and landlord focus groups to guide messages & format </li></ul>
  9. 9. <ul><li>Landlord messages focus on business benefits: </li></ul><ul><ul><li>Emphasize market demand </li></ul></ul><ul><ul><li>Reinforce reduced damage & turn-over expenses </li></ul></ul><ul><ul><li>Mention reduced fire hazard & liabilities </li></ul></ul><ul><ul><li>(Fair Housing requests, Litigation risks, SHS hazards) </li></ul></ul><ul><ul><li>Provide practical, easy steps </li></ul></ul>Educational Materials Development You can achieve public health goals without always focusing on the health aspects
  10. 10. Educational Materials Development <ul><li>Materials include: </li></ul><ul><ul><li>www.smokefreehousingNW.com </li></ul></ul><ul><ul><li>A Landlord’s Guide to No-Smoking Policies </li></ul></ul><ul><ul><li>Smokefree building/ property stickers </li></ul></ul><ul><ul><li>Landlord training curriculum & renter packet under revision </li></ul></ul>
  11. 11. Media Strategies <ul><li>Reach landlord audience, not general public , through earned media </li></ul><ul><li>Submit articles to landlord trade publications & newsletters </li></ul><ul><li>Pitch stories to business reporters, not health reporters </li></ul><ul><li>Help landlords publicize policies </li></ul>
  12. 12. Successes <ul><li>Monthly front-page articles in local newspaper, The Apartment Manager </li></ul><ul><li>The 3 major local providers of lease forms include no-smoking check-box & addenda </li></ul><ul><li>Website count: 923 (as of 10/15/07) </li></ul><ul><li>Smoke-free policies discussed in landlord training programs </li></ul><ul><li>Policy adoption by Guardian Management </li></ul><ul><ul><li>Protects 24,000 renters from SHS! </li></ul></ul><ul><ul><li>Role-model for other companies </li></ul></ul><ul><li>Other policies to be announced soon!! </li></ul>
  13. 13. Colleen Hermann-Franzen American Lung Association of Oregon [email_address] Diane Laughter, MPH American Lung Association of Oregon diane@lungoregon.org Kylie Meiner, MPH Multnomah County Health Department [email_address] Theresa Cross, MS, RD, CD Clark County Public Health [email_address] www.smokefreehousingNW.com

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