“YOU’RE THE WORST”AND OTHER SLOGANSThoughts From Within AgencyWalls
I’M NOT ONE TO COMPLAIN,BUT…I am one to examine.As such, welcome to an examination of themanufacturing of self-loathing, a...
INFORMED OPINION:The western world has lost its collectivemarbles over the concept of the personalaesthetic.Especially in ...
INARGUABLE FACT:24 million people suffer from eatingdisorders in the United StatesEven more disturbing, eating disorders h...
SIMPLY PUT… BODY IMAGE IS APROBLEM IN AMERICA.
FROM WHERE DOES THEPROBLEM STEM?Although unhealthy obsessions with weightand assault on body image are issuesbrought on by...
WE SEE BRANDS PAIRED WITHMESSAGING LIKE THISFeeding yourself is not comparable to anethical or moral dilemma. It’s time to...
AND REPRESENTATIONS OFBEAUTY LIKE THIS
AND IT’S MAKING US FEEL LIKETHISNO SERIOUSLY. CLOSE TO 50% OF PEOPLE WITHEATING DISORDERS MEET QUALIFICATIONS FORDEPRESSION.
READY FOR A TRUTH SLAP?According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD)… “The bo...
HOW DIDTHAT MAKEYOU FEEL?PRETTY SLIMY? ME TOO.SO WHAT ARE WE DOING TO PUSHBACK?
EXAMPLE: DOVE REAL BEAUTYOver the past several years, Dove has worked topromote self-love amongst women through its“Real B...
REAL BEAUTY SKETCHESThis past week, they released “Real Beauty Sketches”In just 4 days, it garnered over 7 million views a...
WIDESPREAD SOCIAL MEDIASTIR
DIVERSE EDITORIALATTENTION
TOP TERMS ASSOCIATED WITHREAL BEAUTY SKETCHESCONVERSATION
TOP HASHTAGS ASSOCIATEDWITH REAL BEAUTY SKETCHESCONVERSATION
#itsabouttime#WEAREBEAUTIFUL
BUT DOVE ISN’T ALONEThere are still other brands working toencourage pushing back against themessaging to which we’ve beco...
LOWLOW’S “ADLAND GAL”Watch the video here
EXTENDING THE “ADLANDGAL” EXPERIENCEUsers can create their own “bad ad” using the Bad Ad App which lives on theLowLow Face...
“YOU ARE NOT A SKETCH”This ad series more directly calls out the horrific linkage between models asseen in advertisements ...
BRAVO. THIS IS GOOD.These are truly wonderful steps towards improvements, butlet’s not pretend like things are ok.I want t...
BOTTOM LINE:WE ARE BETTER THAN THIS
WE ARE…SMART. FUNNY. CARING. TALENTED. GIVING.UNIQUE. EXCITING. WONDERFUL. CAPABLE.CHARMING. DYNAMIC. WITTY. TOUGH. RESILI...
NEVERSTOPPUSHINGBACK.
KYLIE KAGEN | @KNKAGENTHANK YOU
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You're the Worst And Other Slogans

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A critical look at the manufacturing of self-loathing via mass media messaging, and what's being done to push back.

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  • Left: Skinny WaterCenter: Pop ChipsRight: Diet Pepsi
  • Top left: H&MBottom left: Fiat AbarthRight: Victoria’s Secret Pink
  • Image Source: Zoloft
  • Image Source: Zoloft
  • Image Source: Zoloft
  • Image Source: Zoloft
  • Image Source: Zoloft
  • Top left: MashableBottom right: Refinery29Bottom left: E! Online
  • Image source: Netbase
  • Image Source:Netbase
  • Image Source:LowLow
  • Image Source:LowLow
  • Image Source: Star Models
  • Image Source: H&M
  • You're the Worst And Other Slogans

    1. 1. “YOU’RE THE WORST”AND OTHER SLOGANSThoughts From Within AgencyWalls
    2. 2. I’M NOT ONE TO COMPLAIN,BUT…I am one to examine.As such, welcome to an examination of themanufacturing of self-loathing, and anexploration of the ways in which we’repushing back.
    3. 3. INFORMED OPINION:The western world has lost its collectivemarbles over the concept of the personalaesthetic.Especially in terms of weight.
    4. 4. INARGUABLE FACT:24 million people suffer from eatingdisorders in the United StatesEven more disturbing, eating disorders havethe highest mortality rate of any mentalillness.Information from ANAD.org
    5. 5. SIMPLY PUT… BODY IMAGE IS APROBLEM IN AMERICA.
    6. 6. FROM WHERE DOES THEPROBLEM STEM?Although unhealthy obsessions with weightand assault on body image are issuesbrought on by a variety of factors, we canlook to mass media messaging as a majormanufacturer of self-loathing in America.
    7. 7. WE SEE BRANDS PAIRED WITHMESSAGING LIKE THISFeeding yourself is not comparable to anethical or moral dilemma. It’s time to saveguilt for things that actually warrant it,friends.
    8. 8. AND REPRESENTATIONS OFBEAUTY LIKE THIS
    9. 9. AND IT’S MAKING US FEEL LIKETHISNO SERIOUSLY. CLOSE TO 50% OF PEOPLE WITHEATING DISORDERS MEET QUALIFICATIONS FORDEPRESSION.
    10. 10. READY FOR A TRUTH SLAP?According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD)… “The body type portrayed in advertising as the ideal ispossessed naturally by only 5% of American females” “47% of girls in 5th-12th grade reported wanting to loseweight because of magazine pictures” “20% of people suffering from anorexia willprematurely die from complications related to theireating disorder, including suicide and heart problems.”
    11. 11. HOW DIDTHAT MAKEYOU FEEL?PRETTY SLIMY? ME TOO.SO WHAT ARE WE DOING TO PUSHBACK?
    12. 12. EXAMPLE: DOVE REAL BEAUTYOver the past several years, Dove has worked topromote self-love amongst women through its“Real Beauty” campaign
    13. 13. REAL BEAUTY SKETCHESThis past week, they released “Real Beauty Sketches”In just 4 days, it garnered over 7 million views and generated incrediblebuzz in the social sphere
    14. 14. WIDESPREAD SOCIAL MEDIASTIR
    15. 15. DIVERSE EDITORIALATTENTION
    16. 16. TOP TERMS ASSOCIATED WITHREAL BEAUTY SKETCHESCONVERSATION
    17. 17. TOP HASHTAGS ASSOCIATEDWITH REAL BEAUTY SKETCHESCONVERSATION
    18. 18. #itsabouttime#WEAREBEAUTIFUL
    19. 19. BUT DOVE ISN’T ALONEThere are still other brands working toencourage pushing back against themessaging to which we’ve become all tooaccustomed.
    20. 20. LOWLOW’S “ADLAND GAL”Watch the video here
    21. 21. EXTENDING THE “ADLANDGAL” EXPERIENCEUsers can create their own “bad ad” using the Bad Ad App which lives on theLowLow Facebook page.
    22. 22. “YOU ARE NOT A SKETCH”This ad series more directly calls out the horrific linkage between models asseen in advertisements and other mass media messaging and eating disorders…and most impressively, it comes from a modeling agency (Star Models)
    23. 23. BRAVO. THIS IS GOOD.These are truly wonderful steps towards improvements, butlet’s not pretend like things are ok.I want to see better. I want to see more campaigns like theones in the slides before. I want to see more tweets, posts,and blog posts about loving ourselves as opposed toworking tirelessly to change the things about ourselves thatare already plenty beautiful.
    24. 24. BOTTOM LINE:WE ARE BETTER THAN THIS
    25. 25. WE ARE…SMART. FUNNY. CARING. TALENTED. GIVING.UNIQUE. EXCITING. WONDERFUL. CAPABLE.CHARMING. DYNAMIC. WITTY. TOUGH. RESILIENT.SENSIBLE. LOVING. KIND. POWERFUL. CHEERFUL.ABSOLUTELY, INCREDIBLY, AND UTTERLYBEAUTIFUL.BELIEVE IT. DEMAND CREDIT.INCITE CHANGE.
    26. 26. NEVERSTOPPUSHINGBACK.
    27. 27. KYLIE KAGEN | @KNKAGENTHANK YOU

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