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Hitting the Sweet SpotSocial, Mobile and Location Based Marketing
The ‘New’ MediaMarketing Equation
What is Social Media   Marketing?
Microphone Seminars   Coming to a Town Near           You!• Come learn the ‘POWER’ of the  microphone• You too can make 30...
Facebook is King of the Kids!
The R.O.B.O. Concept
Excellent Example of Using Online Traffic to            Drive People Offline
Customers areNow YourMarketers….EmpowerThem!
What is Mobile Media              Marketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% ...
Zero Moment Of Truth
Some Staggering Stats• 79% of people use smart phone to help with  shopping• 95% look for local information• 88% of people...
The SMART Way of Incorporating  the ZMOT into Your Business
7 Benefits of the             Smart Saver App1. Reach an audience of 18-35 year old2. 12 months of unlimited deals or prom...
What is Location Based                   Marketing?Also known as geo-targetingResearch tells us that consumers generallysh...
Location, location, location!
The best way to increase foot traffic into yourstore is to influence them whilst they’rewalking!
The Fastest Way of Getting on    Page One of Google!
The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not in...
The Web CelebThe Web Celeb TVwww.thewebceleb.tv
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
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Hitting the Sweet Spot: Social, Mobile & Location Based Marketing

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Social and mobile media has changed the way we do business FOREVER….. The rules of marketing have now changed and if you want to succeed in business, YOU must change too!!

In this slide presentation you'll earn how to leverage the power of SoMoLo (social, mobile and location based marketing) to build a personal link with your customers.

Forget old advertising tactics that don’t work in this new 'socially savvy' online world. We’ll teach you how to adopt the new rules of marketing and start a profitable relationship with your customers and those who influence them!

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Hitting the Sweet Spot: Social, Mobile & Location Based Marketing

  1. 1. Hitting the Sweet SpotSocial, Mobile and Location Based Marketing
  2. 2. The ‘New’ MediaMarketing Equation
  3. 3. What is Social Media Marketing?
  4. 4. Microphone Seminars Coming to a Town Near You!• Come learn the ‘POWER’ of the microphone• You too can make 30 pounds, in 30 days or less using a microphone• Microphone Wealth Creation Master-Class• 101 ways to use a microphone
  5. 5. Facebook is King of the Kids!
  6. 6. The R.O.B.O. Concept
  7. 7. Excellent Example of Using Online Traffic to Drive People Offline
  8. 8. Customers areNow YourMarketers….EmpowerThem!
  9. 9. What is Mobile Media Marketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% of phones use high speed dataservicesEvery 60 seconds, 13,000 apps aredownloaded around the world
  10. 10. Zero Moment Of Truth
  11. 11. Some Staggering Stats• 79% of people use smart phone to help with shopping• 95% look for local information• 88% of people use local information to take action within one day• 71% of people search because they saw an ad• 48% of people use smart phones to get coupons• $216 billion = total amount of retail sales in Australia for 2011• 4.9% of total retail sales were made online & of that, 75% were from domestic online retailers
  12. 12. The SMART Way of Incorporating the ZMOT into Your Business
  13. 13. 7 Benefits of the Smart Saver App1. Reach an audience of 18-35 year old2. 12 months of unlimited deals or promotions3. Get the attention of online shoppers4. Access to your deals, anywhere, anytime5. Your offers can go viral through sharing on Facebook and Twitter6. Exposure of your deal through the fastest growing advertising medium7. Only $1 per day
  14. 14. What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf you’re not on page 1 of Google,you’re not on Google & in theconsumers mind, you don’t exist!
  15. 15. Location, location, location!
  16. 16. The best way to increase foot traffic into yourstore is to influence them whilst they’rewalking!
  17. 17. The Fastest Way of Getting on Page One of Google!
  18. 18. The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not instead of3. Don’t write cheques with social media, mobile marketing and location based marketing that your business can’t cash4. Openness and transparency – Wiki leaks5. Have a publisher mindset, not a marketing mindset6. Don’t ask what (that’s a tactic) ask why (business strategy)7. You are who Google says you are8. Content plus community creates your currency – think Instagram9. Your consumers want you, right here, right now – remember the ZMOT10.Claim your online real estate NOW or face becoming a swagman (a jack-of-all- trades and a master of none)
  19. 19. The Web CelebThe Web Celeb TVwww.thewebceleb.tv

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