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Hello. I am Kyle and I am one of the resident experts on Digital Asset Management (DAM) at my company. When I joined the company, I needed to learn about Digital Asset Management quickly, but everything I read was in techno babble, which is not my native tongue.
But pretty soon, I could babble with the best of them. Well, I tried my new skill on a few clients and some of their eyes G-L-A-Z-E-D over. Lesson 1: Only techs love their jargon. The rest of us prefer good old American English. Lesson 2: People don’t buy what they don’t understand.
So I started thinking about making sense of Digital Asset Management. And for those of you who have wondered what it’s all about, here it is…my Plain American English Guide to Digital Asset Management.