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Personal Brand Exploration

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PERSONAL BRAND EXPLORATION
Kyle Werly
Project & Portfolio I: Week 1
June 5, 2022
27 year old Kyle Werly has a (diverse)
background. He’s had a full-time job since the
age of 15, obtained his certi
fi
cate in digital
administration and marketing, and currently
working on his bachelor’s for digital marketing at
FSU. Kyle is always looking to improve his
digital skills for graphic design, marketing, and
web development. His values revolve around his
daughter, his mental health, and traveling. His
immense love for traveling pushes him to gain
the knowledge and skills needed to live a more
fi
nancially free and physically/mentally free life.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Marketing Manager
• Media Resource & Work
fl
ow Tech
• Marketing Research Analyst
BRAND ARCHETYPE - producing
content that makes others feel
accepted, welcome, encouraged.
Wish to discover an individual’s true
desires, purpose, or taste. Filled
with resourcefulness, open-
mindedness, adventure, and
kindness.
DIGITAL MARKETING for DISNEY
Picture Relevant
to Your Industry
Goes Here
Recruiters & Hiring Managers at The Walt Disney Company
TARGET AUDIENCE
Sara Spike
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Sara Spike via LinkedIn or E-mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
Recruiter at The Walt Disney
Company
Ben Mongkolvipakul
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Ben Mongkolvipakul via LinkedIn or
E-mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
PROFILE
PICTURE Marketing & Commercial
Strategy at The Walt Disney
Company
Melissa Maggio
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Melissa Maggio via LinkedIn or E-
mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
Sr. Manager, Merchandise
Projects & Integration at The
Walt Disney Company
GOALS
Short Term: (Immediately After Graduation, December
2023)
• Increase my LinkedIn connections and Instagram follows
‣ Receive professional development, training,
mentorship, recommendations, and grow
followings for a better career network community.
Mid Term: (2032)
• Land a marketing job with Disney or an interested
company by December 2032
‣ Begin making connections with professionals and
recruiters at Disney and other interested
companies on LinkedIn. Connect with 20 by
December 2023.
Long Term: (2042)
• Working for the Walt Disney Company OR own my own
marketing agency by December 2042.
‣ Work in a position that allows me to work remotely
at least most of the time, as well as have a salary
that allows me to feel
fi
nancially stable.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Search Engine Optimization Novice / Adept / Expert
Communication Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Adobe Suite
SOFT
HARD
Novice / Adept / Expert
HTML/CSS Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Information Retrieval Software Novice / Adept / Expert

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Werly_Kyle_DMBS_PB1_2022-06.pdf

  • 1. PERSONAL BRAND EXPLORATION Kyle Werly Project & Portfolio I: Week 1 June 5, 2022
  • 2. 27 year old Kyle Werly has a (diverse) background. He’s had a full-time job since the age of 15, obtained his certi fi cate in digital administration and marketing, and currently working on his bachelor’s for digital marketing at FSU. Kyle is always looking to improve his digital skills for graphic design, marketing, and web development. His values revolve around his daughter, his mental health, and traveling. His immense love for traveling pushes him to gain the knowledge and skills needed to live a more fi nancially free and physically/mentally free life. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Marketing Manager • Media Resource & Work fl ow Tech • Marketing Research Analyst BRAND ARCHETYPE - producing content that makes others feel accepted, welcome, encouraged. Wish to discover an individual’s true desires, purpose, or taste. Filled with resourcefulness, open- mindedness, adventure, and kindness. DIGITAL MARKETING for DISNEY Picture Relevant to Your Industry Goes Here
  • 4. Recruiters & Hiring Managers at The Walt Disney Company TARGET AUDIENCE Sara Spike Outreach Plan: • Prepare a script e-mail to send. • Initial contact with Sara Spike via LinkedIn or E-mail. • Send a follow-up message 1-2 weeks after sending initial message. Recruiter at The Walt Disney Company Ben Mongkolvipakul Outreach Plan: • Prepare a script e-mail to send. • Initial contact with Ben Mongkolvipakul via LinkedIn or E-mail. • Send a follow-up message 1-2 weeks after sending initial message. PROFILE PICTURE Marketing & Commercial Strategy at The Walt Disney Company Melissa Maggio Outreach Plan: • Prepare a script e-mail to send. • Initial contact with Melissa Maggio via LinkedIn or E- mail. • Send a follow-up message 1-2 weeks after sending initial message. Sr. Manager, Merchandise Projects & Integration at The Walt Disney Company
  • 5. GOALS Short Term: (Immediately After Graduation, December 2023) • Increase my LinkedIn connections and Instagram follows ‣ Receive professional development, training, mentorship, recommendations, and grow followings for a better career network community. Mid Term: (2032) • Land a marketing job with Disney or an interested company by December 2032 ‣ Begin making connections with professionals and recruiters at Disney and other interested companies on LinkedIn. Connect with 20 by December 2023. Long Term: (2042) • Working for the Walt Disney Company OR own my own marketing agency by December 2042. ‣ Work in a position that allows me to work remotely at least most of the time, as well as have a salary that allows me to feel fi nancially stable.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Data Analysis SOFT HARD Novice / Adept / Expert Search Engine Optimization Novice / Adept / Expert Communication Novice / Adept / Expert Attention to Detail Novice / Adept / Expert Adobe Suite SOFT HARD Novice / Adept / Expert HTML/CSS Novice / Adept / Expert Public Speaking Novice / Adept / Expert Information Retrieval Software Novice / Adept / Expert
  • 7. I help both consumers and brands grow together by making sure the brand has a well-established online presence and business model capable for the consumer to fi nd and choose them over others. PROMISE
  • 8. CREDENTIALS Work Experience: • Inventory Coordinator at Meijer (5 years), • Grocery Clerk at Oryana natural Foods Co-Op (1+ years) • Flow of Goods & Information Assistant 
 (< 1 year) Education: • Certi fi cation of Achievement in Digital Administration and Marketing, Northwestern Michigan College (2020) • Digital Marketing B.S., Full Sail University (2023) Volunteer: • Traverse City State Theatre volunteer (2010-2013) Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Pro fi ciencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Pro fi ciencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Pro fi ciencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Pro fi ciencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION For Recruiters and Hiring Managers who want a teammate that can change the game, I provide real-life experiences and self taught knowledge because I believe knowledge is power and working hard means making my audience and community happy.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I’m looking for a mentor who has the skill set needed for a successful digital marketing career, or a branching career. They need to have relevant experience for a couple years and make a good living off of it. December 2022. Formal Education • Certi fi cate of Achievement in Digital Administration & Marketing, Northwestern Michigan College, May 2020 • Bachelor’s in Digital Marketing, Full Sail University, December 2023 Technical Skills • Accounting Software (QuickBooks, Tax Software, etc), self learn & online courses, learn by December 2023 • Content work fl ow software (ex. Atlassian JIRA), self-learn & online courses, December 2023. • Project Management Software (Microsoft Teams/Project, Con fl uence), self-learn & online curses, December 2023. (Source: O’net Online Digital Marketing summary). Soft Skills • Sales & Marketing, December 2023. • Administration & Management, December 2023. • Digital Design, December 2023. (Source: O’net Online Digital Marketing summary).
  • 14. Kyle Werly You know how today everyone has a screen In front of them, always looking up brands to support or the next big, popular product? Well, what I do is make sure your brand stands on top of the rest by building websites, market your brand and products, and optimize your SEO so people can easily fi nd what you have to offer. In fact, I’ve built my own blog to showcase my skills in web development and SEO optimization. “
  • 15. REFERENCES Occupation keyword search. O*NET OnLine. (n.d.). Retrieved April 10, 2022, from https:// www.onetonline.org/ fi nd/result? s=digital%2Bmarketing Sara spike - disney recruiter - the Walt ... - linkedin.com. LinkedIn. (n.d.). Retrieved April 10, 2022, from https://www.linkedin.com/in/sara- spike-399bb56 Melissa Maggio - linkedin.com. LinkedIn. (n.d.). Retrieved April 10, 2022, from https:// www.linkedin.com/in/melissa-maggio-9998151a7 Ben Mongkolvipakul - LinkedIn. LinkedIn. (n.d.). Retrieved April 10, 2022, from https:// www.linkedin.com/in/ben-mongkolvipaku