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FireAvert_Brand_Foundation

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FireAvert_Brand_Foundation

  1. 1. F I R E AV E R T S T Y L E G U I D E
  2. 2. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 2 Prevent Stove Fires... Peter Thorpe, a firefighter, was inspired to create a solution to prevent stove fires after attending many home fires caused by unattended cooking. Fire Avert is that solution. Fire Avert saves homes and peoples lives. The Fire Avert brand is inspired by the people that have lost their homes and the brave firefighters that risk their lives each day. YOUR NEW BRANDGET INTO IT
  3. 3. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 3 YOUR NEW BRANDENJOY IT
  4. 4. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 4 It is important to give the FIRE AVERT logo appropriate breathing room on any given application. The examples to the left show the acceptable area of isolation. YOUR NEW LOGOLET IT BREATHE
  5. 5. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 5 BRAND COLORSTHE REAL BEAUTY BEHIND THE BRAND Firetruck Red C 0 M 100 Y 100 K 0 HEX ED1C24 R 237 G 28 B 36 Smokey Grey C 47 M 39 Y 39 K 3 HEX 8E8E8D R 143 G 142 B 142 Fire Gear Grey C 0 M 0 Y 0 K 20 HEX D1D2D4 R 209 G 211 B 212 60% Color Usage 20% Color Usage 20% Color Usage Firetruck Red Inspired by the deep, eye catching firetruck red Smokey Grey Inspired by the gloomy cloud of smoke put off by fires Fire Gear Grey Inspired by the soot gear firefighters use
  6. 6. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 6 When applying your new logo to dark photography use the white version with a drop shadow. A blending mode set to multiply with the opacity set to 75%, 0 offset and a size of 0.0694 respectivly. When applying your new logo to light photography use the red version in a light area of the photo. APPLYING YOUR LOGOTHIS IS WHEN IT GETS REAL
  7. 7. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 7 PRIMARY LOGO DON'TSWHAT NOT TO DO The examples above show improper usage of the FIRE AVERT logotype. Under no circumstances should these examples be reproduced or published. Do not alter colors of the logotype Do not alter the scale or placement of any elements within the logotype Do not outline or skew the logotype
  8. 8. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 8 PHOTOGRAPHYLIFESTYLE IMAGES FireAvert lifestyle photography gives the consumer a feeling of peace and no worries. A family or person(s) relaxing should be used to depict that sense of security. Use CMYK color mode for print and RGB color mode for web. Converting a lifestyle photo to greyscale mode is acceptable.
  9. 9. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 9 Now that you have the assets and materials you need to give your new brand life the very first thing you need to do is save this! Save it on your computer, put it on a virtual cloud based drive as well in case your computer blows up... it happens. Next is to get your new brand on all of your digital and print materials. Give this file to your designers, marketers or whoever is responsible for creating your customer facing materials. Remember to always use this document as the "original." People will move, skew, delete, change something as simple as your logo. Whenever you are producing something new, use the logos, colors, and other assets from this file. This will keep your brand consistent and organized. WHAT TO DO NOWPUSH IT OUT OF THE NEST AND LET IT FLY
  10. 10. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 10 STATIONERYSHOW IT OFF April 13, 2013 Scott Sorenson Copper Urban 145 Clove Road Staten Island, NY 10310 Dear Sott, The true test of any letterhead design is not how it looks when it is blank, but how it functions when a letter is actually composed on it. A well conceived letterhead design should enhance your message, not compete with it. This layout was designed to provide both a clean, professional look and serve as a guide for setting up your business communications, regardless of length. Congratulations again on your new logo! We wish you the best of luck in your business endeavors. Sincerely, Copper Urban STOVE Scott Sorensen Marketing Director Office: 801.222.5567 Cell: 801.222.5567 Email: scott@fireavert.com Fire Avert Office 1324 E 7014 S, Orem, UT 84001
  11. 11. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 11 ARIAL MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BRAND TYPOGRAPHY Helvetica Neue is a sans-serif typeface with innovative, clean and simple characteristics that echo elements within the FIREAVERT logotype. Arial is only to be used for applications where Helvetica is not suitable, e.g. HTML text. Helvetica Neue Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 PRIMARY FAMILY / HELVETICA NEUE SUPPLEMENTAL DISPLAY FAMILY / CENTURY GOTHIC SUPPLEMENTAL WEB FAMILY / ARIAL ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue can be purchased and downloaded from myfonts.com. https://www.myfonts.com/fonts/linotype/ neue-helvetica/
  12. 12. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 12 WEB ASSETSTYPOGRAPHY Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 WEB DISPLAY FAMILY / CENTURY GOTHIC SUPPLEMENTAL WEB FAMILY / ARIAL Arial is only to be used for applications where Helvetica is not suitable, e.g. HTML text. Century Gothic can be purchased and downloaded from myfonts.com. http://www.myfonts.com/search/ century+gothic/fonts/
  13. 13. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 13 WEB ASSETSMAKE IT LOOK GOOD Header: Firetruck red for header, buttons, and call to action titles. Title Header: Century Gothic Regular font. Font size 42-62pt. Use white font on dark background and grey font on white background. Subtext: Century Gothic regular font. Font size 17pt. Use white font on dark background and grey font on white background. Subject Spacer: Different colors separate topics. Buttons: White button for informational selection. Red button for call to action selection. 1 2 3 4 4 2 3 1
  14. 14. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 14 COMPLETE SITE REDESIGN
  15. 15. FIRE AVERT BRAND FOUNDATION © FIRE AVERT, LLC. All Rights Reserved 15 IN REGARDS Thank You for following the Fire Avert design guidelines. Using the brand base foundation is key to bringing brand identity to current and future customers.

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