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Personal Brand Exploration

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PERSONAL BRAND EXPLORATION
Kyle Maddox
Project & Portfolio I: Week 1
October 31, 2021
IDENTITY
I grew up in a small town in Washington State and have lived here almost
two years after I graduated high school. What makes me who I am as a
person is related mostly to my family and friends because without them,
I'm not sure where I would be. In 4th grade, I started playing sports that
included football, baseball, and basketball. This carried on throughout
most of high school until I started doing Track and Field instead of
baseball. I'm still wondering what my purpose in life is, but my main goal is
to achieve a degree in sportscasting and work for Barstool Sports. I have
always been greatly invested with many sports and would love to focus my
profession on sports as an announcer or analyst to continue the legacy of
former sportscasters.
PROFESSION
Potential Job Titles
• Broadcast
Announcer
• News Reporter
• Lyricist
Brand Archetype
My archetype is the Entertainer. I work differently than others
because I'll show up when you need me and I'll always try and
look at the best side of things, even if they lean towards bad. I'll
also be the happiest to make others happy too.
TARGET AUDIENCE
Dave Portnoy
President of Barstool
Sports
Outreach Plan:
• Learn anything I need to know relating to him and
the company's background.
• Contact him through email or direct message via
Instagram or Twitter.
• Follow up as soon as he's next available
to discuss further.
Brittany Kelly
Senior Recruiter at Disney
Media and Entertainment
Distribution
Outreach Plan:
• Learn anything I need to know about her and what
she does, prior to meeting with her.
• Reach out via social media or email.
• Schedule an appropriate time on her behalf to meet
again.
Natalie Pasallar
Sr. Manager, Human Resource
Operation
Outreach Plan:
• Learn anything I need to know about her profession
prior to meeting with her.
• Contact her via email
• Schedule time convenient for her to meet again.
GOALS
Short Term:
• Work at a local news station and broadcast high school sports events. I
hope to gain notoriety and showcase my content that increases my
monthly social media visits by 10%.
Mid Term:
• Working at an internship for Barstool Sports and potentially
working there. I hope to showcase my brand and increase my
monthly social media visits by 30%.
Long Term:
• Work alongside Dave Portnoy at Barstool Sports or have my own sports show or
podcast. I hope to increase my monthly visitors on social media by 75% and to
be verified on all platforms.
SKILLS ANALYSIS
HARD
SOFT
Notable Skills and Current Proficiencies
1. Software Proficiency
2. Data Analysis
1. Speaking
2. Critical Thinking
Novice/Adept/Expert
Novice/Adept/Expert
Novice/Adept/Expert
Novice/Adept/Expert
SOFT
HARD
1. Communication
2. Research Skills
Novice/Adept/Expert
Novice/Adept/Expert
Novice/Adept/Expert
Novice/Adept/Expert
1. Telecommunications
2. Sales and Marketing

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Maddox kyle scbs_pb1_2021-10

  • 1. PERSONAL BRAND EXPLORATION Kyle Maddox Project & Portfolio I: Week 1 October 31, 2021
  • 2. IDENTITY I grew up in a small town in Washington State and have lived here almost two years after I graduated high school. What makes me who I am as a person is related mostly to my family and friends because without them, I'm not sure where I would be. In 4th grade, I started playing sports that included football, baseball, and basketball. This carried on throughout most of high school until I started doing Track and Field instead of baseball. I'm still wondering what my purpose in life is, but my main goal is to achieve a degree in sportscasting and work for Barstool Sports. I have always been greatly invested with many sports and would love to focus my profession on sports as an announcer or analyst to continue the legacy of former sportscasters.
  • 3. PROFESSION Potential Job Titles • Broadcast Announcer • News Reporter • Lyricist Brand Archetype My archetype is the Entertainer. I work differently than others because I'll show up when you need me and I'll always try and look at the best side of things, even if they lean towards bad. I'll also be the happiest to make others happy too.
  • 4. TARGET AUDIENCE Dave Portnoy President of Barstool Sports Outreach Plan: • Learn anything I need to know relating to him and the company's background. • Contact him through email or direct message via Instagram or Twitter. • Follow up as soon as he's next available to discuss further. Brittany Kelly Senior Recruiter at Disney Media and Entertainment Distribution Outreach Plan: • Learn anything I need to know about her and what she does, prior to meeting with her. • Reach out via social media or email. • Schedule an appropriate time on her behalf to meet again. Natalie Pasallar Sr. Manager, Human Resource Operation Outreach Plan: • Learn anything I need to know about her profession prior to meeting with her. • Contact her via email • Schedule time convenient for her to meet again.
  • 5. GOALS Short Term: • Work at a local news station and broadcast high school sports events. I hope to gain notoriety and showcase my content that increases my monthly social media visits by 10%. Mid Term: • Working at an internship for Barstool Sports and potentially working there. I hope to showcase my brand and increase my monthly social media visits by 30%. Long Term: • Work alongside Dave Portnoy at Barstool Sports or have my own sports show or podcast. I hope to increase my monthly visitors on social media by 75% and to be verified on all platforms.
  • 6. SKILLS ANALYSIS HARD SOFT Notable Skills and Current Proficiencies 1. Software Proficiency 2. Data Analysis 1. Speaking 2. Critical Thinking Novice/Adept/Expert Novice/Adept/Expert Novice/Adept/Expert Novice/Adept/Expert SOFT HARD 1. Communication 2. Research Skills Novice/Adept/Expert Novice/Adept/Expert Novice/Adept/Expert Novice/Adept/Expert 1. Telecommunications 2. Sales and Marketing
  • 7. PROMISE I will lead you as I teach you
  • 8. CREDENTIALS Work Experience: • Sales Associate at Colville Do It Center Awards: • $1,000 bonus for hard work and dedication to the store. Education: • High School Diploma Colville High School • Sportscasting Degree, Full Sail University
  • 9. COMPETITION No Picture Rodney Jackson | | | | | | | | | | | | | | | | | | Industry Experience: • Communications and Branding specialist Education: • Bachelor's Degree in Business Marketing Leadership Experience: • Managed with social media management on different platforms Industry Experience: • No experience Education: • Colville High School Graduate Leadership Experience: • Team Leader on high school track and field team Kyle Maddox Skills and Proficiencies: • Business Marketing • Professional Writing • Profession Communication and Presentation Overall Online Presence: 500+ connections, banner image is customized, no headshot, active on Twitter, no articles, URL not customized. Grade: Average Overall Online Presence: No LinkedIn Profile Grade: Poor Skills and Proficiencies: • Sales • Communication • Writing
  • 10. COMPETITION Industry Experience: • No experience Education: • Colville High School Graduate Leadership Experience: • Team Leader on high school track and field team Kyle Maddox Overall Online Presence: No LinkedIn Profile Grade: Poor, 0/100 Skills and Proficiencies: • Sales • Communication • Writing | | | | | | | | | | | | | | | | | | Industry Experience: • President of Barstool Sports Education: • University of Michigan Leadership Experience: • Started Barstool Sports and has remained President for 18 years, over 600 employees. Dave Portnoy (Barstool) Overall Online Presence: Barstool LinkedIn profile, banner customized yes, barstool logo for headshot, detailed, published articles yes, active on most social media platforms Grade: Superior, 90/100 Skills and Proficiencies: • Sales • Marketing • Humor
  • 11. BRAND POSITION FOR DAVE PORTNOY AND ALL EMPLOYEES WHO WORK AT BARSTOOL SPORTS. I PROVIDE MY HUMOUROUS NATURE, CARING AND TRUSTOWORTHY TRAITS, AND GENUINE PERSONAILTY BECAUSE THERES NOTHING MORE THAT I LOVE TO DO THAN TO FOLLOW SPORTS, AND I WONT BACK DOWN UNTIL I GET THE CHANCE TO BE ALONG SIDE YOU AND YOUR PEERS.
  • 12. NETWORK AND MARKETING Industry Events & Organizations New York Jets Media Day June 22, 2022 | Florham Park, New Jersey NFL Draft Day April 28, 2022 | Las Vegas, Nevada Superbowl LVII Februrary 12, 2023 | Glendale, Arizona Digital Marketing Primary Content: I will create content related mostly around the NFL. Being the entertainer archetype, I would aim for more humourous content, while being factual and accurate at the time. I'll try and make learning about our favorite teams and players more fun! Primary Tools: I will create a LinkedIn Profile so people can figure out more about me. I'm would plan on posting content a couple times every week on Instagram or Twitter and maybe even start a weekly podcast. I would also use Adobe apps to help build my brand logo and edit videos/audio. Website: I would use my digital portfolio as a tool to showcase everything thing from my personal and contact information all the way to my content I have created along the way in an organized and fasionable manner.
  • 13. PROFESSIONAL DEVELOPMENT Formal Education: Sportscasting Degree (Bachelor's) September 23, 2023. Technical Skills: • Practice using different software. November 2021 • Work harder in sales at my work. November 2021 • Start a LinkedIn profile. November 2021 Soft Skills • Communicate with workers better. November 2021. • Do more research and get used to how my profession works • Work on presenting better. Mentor: I would choose a mentor who would teach me as he leads me through the process instead of someone who just tells me what to do. They should have a go with the flow lifestyle and should be well experienced. November 2023.
  • 14. KYLE MADDOX You know how some sports analysts and sportscasters can tend to be boring? Well, I can change that with my progressing commentating skills along with my humorous nature. In fact, I even wrote and presented a speech in front of nearly 150 people at my high school football banquet, and everyone loved it.
  • 15. REFERENCES Portnoy, Dave (2021) Barstool Sports LinkedIn Profile. LinkedIn. https://www.linkedin.com/company/barstool-sports/ Jackson, Rodney (2021) Rodney Jackson LinkedIn Profile. LinkedIn. https://www.linkedin.com/in/rodneyjackson2/ Pasallar, Natalie (2021) Natalie Pasallar LinkedIn Profile. LinkedIn. https://www.linkedin.com/in/natalie-pasallar-451aa786/ Kelly, Brittany (2021) Brittany Kelly LinkedIn Profile. LinkedIn. https://www.linkedin.com/in/brittany-kelley-25637726/ ONet (2021) Broadcast Announcer job details. ONet Online. https://www.onetonline.org/link/summary/27-3011.00 New York Jets (2021) Official site of the New York Jets. New York. https://www.newyorkjets.com/ NBC Staff (2021) Superbowl locations in the future. NBC. https://www.nbcsports.com/washington/football- team/super-bowl-locations-2021-2022-2023-and- beyond DeArdo, Bryan (2021) NFL Draft 2022 Dates. CBS Sports. https://www.cbssports.com/nfl/news/2022-nfl-draft- dates-location-for-next-years-draft-plus-everything- you-need-to-know/