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Using Social Media for the Audio Visual Business

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Kyle Lacy
Kyle Lacy
1 of 163
 
 
yourmindframe.com
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN
75% Social media users say email is the best way for companies to communicate
70M Tweets Sent a Day
138% increase in spending by email consumers than traditional consumers
101M LinkedIn Members
1,833,880 28-64 who live in Indiana
300,000 New Twitter Accounts Created Every Day
13,440 35-55 who live 25 miles around Spiceland, IN
However... there is a problem with statistics and trends
 
 
We focus everything on brand awareness from benches and billboards to direct mail and event marketing
We forget that the shift is to the customer
It is about WHO instead of how many
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Branding and Storytelling Activity
 
Being Socially Relevant
Blog / Wordpress ,[object Object],[object Object]
Reasons to Use a Blog ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Educate the people on what you offer, how and why
Stories give us context and context helps us understand things
Stories inspire more people to action
Tips to Writing Blogs ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object]
 
Reasons to Use Twitter ,[object Object],[object Object],[object Object],[object Object]
Tweets
Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
 
@
 
RT
 
 
#
Types of #Hashtags ,[object Object],[object Object]
 
 
 
 
Lists
 
 
 
Personal Use of Twitter
 
 
 
Finding the Real People on Twitter
Email
 
 
Search
http://search.twitter.com
 
 
 
Other Sites
http://nearbytweets.com
 
http://listorious.com
 
Lunch
LinkedIn ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Facebook ,[object Object],[object Object],[object Object]
Community and Content Dev
Facebook Ads for Lead Generation
 
 
 
 
 
YouTube ,[object Object],[object Object],[object Object]
 
 
 
 
Networking Community Distribution Content Video Distribution
 
Activity
 
 
 
Starting to Capture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Capturing is about engagement with people
 
 
 
 
 
Educate people on what you offer, how and why
 
 
What makes you different from the competition?
 
Compel to opt-in and JOIN the community or fans and customers
Different Types of Community ,[object Object],[object Object],[object Object],[object Object]
 
Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging
They first need to be involved in the process
in order to deliver the right messaging, technology, and product
 
Allow new and past customers to share their experience working with your company
 
 
 
 
 
 
Creating brand advocates is just as important as creating brand awareness
 
 
 
 
 
 
 
 
 
Activity
Connect With Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Social Media for the Audio Visual Business