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Using LinkedIn to Drive Leads and Grow Business

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Kyle Lacy
Kyle Lacy
TechnologyBusiness
1 of 61
http://www.getbrandswag.com
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
blogsearch.google.com
A business oriented social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries
Your Profile • Upload a GOOD Photo • 100% Completion • Use Email address as your last name • Keyword out your profile
Uploading Contacts
Current Contacts
Past and Present Colleagues
Recommendations • Recommend first • Ask. Ask. Ask. – Use custom invite text • Actually do it.
Status Updates
The power is in the introduction from your second degree
How do you measure success?
Measurement
Measurement • Fan Count
Measurement • Fan Count • Tiny.Url (tracking links)
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls • Traffic to Website
Connect With Me Blog: http://www.kylelacy.com Twitter: @kyleplacy Email: kyle@getbrandswag.com Phone: 1-765-610-5965

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