Twitter Marketing Webinar

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Webinar I completed over Twitter Marketing and the basics

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Twitter Marketing Webinar

  1.  
  2. http://www.getbrandswag.com
  3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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  15. What is Twitter? http://www.twitter.com
  16. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  17. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  18. 35-49 Represent 42% of Twitter Users
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  20. Tweets
  21. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
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  23. @
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  25. RT
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  27. #
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  30. DM
  31. Tiny.Url
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  33. http://bit.ly
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  35. Profile
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  37. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
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  39. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  40. Tweet Up
  41. Lists
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  46. Email
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  50. Search
  51. http://search.twitter.com
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  57. Friends Enemies
  58. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Look at Lists </li></ul><ul><li>Follow industry leaders </li></ul>
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  60. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
  61. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  62. MOST Getting the out of Social Media
  63. Monitoring Objectives Strategy Tools
  64. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
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  67. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  68. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  69. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
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  71. 5 Ways to Combine
  72. 1. Marketing Research
  73. 2. Traditional Networking
  74. 3. Integration
  75. 4. Brand Awareness
  76. 5. Lead Generation
  77. blogsearch.google.com
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  83. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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