SlideShare a Scribd company logo
1 of 107
Tweet. Tweet. Tweet
www.kylelacy.com @kyleplacy
 
 
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
Why is integration important?
 
 
 
The Transition of Marketing Communication
 
 
What is Twitter? http://www.twitter.com
 
[object Object]
[object Object],[object Object]
35-49 Represent 42% of Twitter Users
 
Tweets
[object Object]
 
@
 
RT
 
#
 
 
Tweet Up
Tiny.Url
 
Profile
 
Background ,[object Object],[object Object],[object Object]
 
Name – Bio - Web ,[object Object],[object Object],[object Object],[object Object]
 
Lists
 
 
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
Friends Enemies
[object Object],[object Object],[object Object]
 
TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
 
 
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
 
 
 
 
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Technology
[object Object],[object Object],[object Object],[object Object],Monitoring
 
[object Object],[object Object],Objectives
 
[object Object],[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Technology
What is a blog?
Injecting traditional  content with Twitter
5 Ways to Combine
1. Social Media and Email
 
 
Google Feedburner
Exact Target
Mail Chimp
Twitter Name
 
2. Twitter and Events
Eventbrite
 
 
 
Facebook LinkedIN Twitter
3. Marketing Research
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
What You Should Be Doing Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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