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Presentation given at the North Shore AMA in New Orleans on January 9th 2014
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Trends Changing Marketing - AMA New Orleans
1.
2.
Kyle Lacy @KylePLacy Lead Global
Content Marketing
3.
http://bit.ly/AMAJan9 exacttarget.com/blog kylelacy.com
4.
What’s Next?
5.
Click the center
icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
6.
What’s Next?
7.
What’s Now?
8.
one. Data Equals Relevance
9.
Ginni Rometty CEO, IBM
10.
Two types of
data development: 1. Empathy 2. Perspective Taking
11.
Empathy Daniel Pink
12.
Two types : 1.
Empathy 2. Perspective Taking
13.
Perspective Taking Daniel Pink
14.
two. Moments Matter
15.
16.
17.
18.
Accenture
19.
two. Consumer Mobility
20.
21.
22.
23.
1 in 3
consumers use their mobile phone to research products instore. Cisco Internet Business Group
24.
25.
26.
We sent over
1 Billion digital messages on Cyber Monday
27.
Many of our
retail clients experienced mobile open rates exceeding 80%
28.
Design Matters
29.
Return Path
30.
63% of US
consumers say they delete emails immediately if they are not optimized for mobile. Return Path
31.
Facebook mobile users
in March 2013
32.
54% increase from
March 2012
33.
34.
1 in 3
consumers use their mobile phone to research products instore. Cisco Internet Business Group
35.
36.
37.
three. Brand Personalization
38.
Two types : 1.
Guided Selling 2. EGOnomics
39.
Guided Selling
40.
Return Path
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
iGoDigital
52.
53.
54.
55.
EGOnomics
56.
Faith Popcorn
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
Rebuilding the Marketing Leader
76.
Keep your eye
on the company strategy.
77.
Collaborate with peers
for the sake of the customer.
78.
Build new models
to breed innovation.
79.
Reorganize the customer journey.
80.
Data beats OPINIONS
81.
David Walmsley Head of
Multichannel Marks & Spencer
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