The Future of Digital Marketing in Sports

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The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?

Published in: Technology

The Future of Digital Marketing in Sports

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  3. yourmindframe.com
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  5. www.kylelacy.com @kyleplacy
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  8. What are we going to talk about? <ul><li>Technology and Change </li></ul><ul><li>Why the emphasis on social media? </li></ul><ul><li>The Real-Time Fan Loyalty </li></ul><ul><li>The Use of Social Media </li></ul>
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  49. Twitter <ul><li>Over 180 million users </li></ul><ul><li>Average age of user is 35 </li></ul><ul><li>Distribution Network </li></ul>
  50. LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 100 million users </li></ul><ul><li>Average Income : $140K </li></ul><ul><li>Corporate Networking </li></ul>
  51. Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Crowd Sourcing </li></ul>
  52. YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>NBA has more subscribers than any sports brand in the world </li></ul>
  53. FourSquare <ul><li>Location Based Application </li></ul><ul><li>3400% Growth in 2010 </li></ul><ul><li>6 million users </li></ul>
  54. Website <ul><li>The Center Point </li></ul><ul><li>Lead Capture </li></ul><ul><li>Content Creation </li></ul>
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  56. Networking Community Distribution Content Feedback Video Distribution
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  60. 1. Fan Participation
  61. Offer customers the highest level of engagement next to being there
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  63. 2. Insider Information
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  67. 3. Media/Marketing Integration
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  69. 4. Increase Value of Customer Spend
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  71. Measurement <ul><li>Fan Count </li></ul><ul><li>Bit.ly (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>Ticket Sales </li></ul><ul><li>Email Distribution </li></ul><ul><li>Phone Calls </li></ul><ul><li>Traffic to Website </li></ul>
  72. 5. News Distribution
  73. Announcement <ul><li>Company News </li></ul><ul><li>Injuries </li></ul><ul><li>Signings </li></ul><ul><li>Concerts </li></ul><ul><li>Entertainment </li></ul><ul><li>Community </li></ul>
  74. 6. LinkedIn Networking
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  83. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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