1. Title Slide

2. http://www.getbrandswag.com

5. www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy

6. #RemaxBlog

7. http://bit.ly/bintweet

9. What are we going to learn?

10. What are we going to learn?
• What is a blog?

11. What are we going to learn?
• What is a blog?
• Why blog for real estate?

12. What are we going to learn?
• What is a blog?
• Why blog for real estate?
• Why is story telling important?

13. What are we going to learn?
• What is a blog?
• Why blog for real estate?
• Why is story telling important?
• Tips to blog writing

19. Where Should You Blog?

20. Where Should You Blog?
• ActiveRain

21. Where Should You Blog?
• ActiveRain
• Wordpress

22. Where Should You Blog?
• ActiveRain
• Wordpress
• LeadStreet

23. Where Should You Blog?
• ActiveRain
• Wordpress
• LeadStreet
• Compendium

37. Planning Your Subjects

38. Planning Your Subjects
• Based around keywords

39. Planning Your Subjects
• Based around keywords
- Google keyword search

40. Planning Your Subjects
• Based around keywords
- Google keyword search
• Simple Subjects

41. Planning Your Subjects
• Based around keywords
- Google keyword search
• Simple Subjects
- Easy to understand and read

42. Planning Your Subjects
• Based around keywords
- Google keyword search
• Simple Subjects
- Easy to understand and read
• Complex Subjects

43. Planning Your Subjects
• Based around keywords
- Google keyword search
• Simple Subjects
- Easy to understand and read
• Complex Subjects
- Helps Establish Thought Leadership

45. Organizing Your Posts

46. Organizing Your Posts
• Organize using a Calendar

47. Organizing Your Posts
• Organize using a Calendar
- Google Calendar

48. Organizing Your Posts
• Organize using a Calendar
- Google Calendar
- Editorial Calendar

51. Keep Content Short

52. Keep Content Short
• 300-500 words

53. Keep Content Short
• 300-500 words
• Use your keywords

54. Keep Content Short
• 300-500 words
• Use your keywords
• Add bullet points

55. Keep Content Short
• 300-500 words
• Use your keywords
• Add bullet points
• Images

56. Keep Content Short
• 300-500 words
• Use your keywords
• Add bullet points
• Images
• Numbered Sequences

58. Writing Great Headlines

59. Writing Great Headlines
• Write the headline before the article

60. Writing Great Headlines
• Write the headline before the article
• Think email subject line

61. Writing Great Headlines
• Write the headline before the article
• Think email subject line
• Use your keywords

62. Writing Great Headlines
• Write the headline before the article
• Think email subject line
• Use your keywords
• Surprise people

64. More Blogging Tips

65. More Blogging Tips
• Write 3 posts per week (minimum

66. More Blogging Tips
• Write 3 posts per week (minimum
• Always place a picture in your blog post

67. More Blogging Tips
• Write 3 posts per week (minimum
• Always place a picture in your blog post
• Install Google Analytics

68. More Blogging Tips
• Write 3 posts per week (minimum
• Always place a picture in your blog post
• Install Google Analytics
- Monitor for every post

69. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965