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Re Max Sales Presentation

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Re Max Sales Presentation

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  5. The Pact
  6. www.kylelacy.com
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  9. Customers are people first.
  10. Community Engagement Attention 
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  12. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
  13. <ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Online Video </li></ul>
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  20. <ul><li>The average age of a social media user is 32 </li></ul>
  21. <ul><li>Baby Boomers are the largest growing sector on the Internet </li></ul><ul><li>89% use Social Media to talk to Friends </li></ul>
  22. Silence is not an option.
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  24. How do we utilize the future of communication?
  25. Customers are people first.
  26. 7 Steps To Building Online Relationships
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  31. The Dreaded Facebook DING
  32. be authentic
  33. <ul><li>The Importance of Listening </li></ul><ul><li>Party It Up </li></ul><ul><li>Add Pictures </li></ul><ul><li>Geographically Based </li></ul><ul><li>Talk About What YOU do </li></ul>Be Authentic
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  36. What is a blog?
  37. What is a blog?
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  39. A place to share stories and establish trust.
  40. <ul><li>Writing good content is key </li></ul><ul><ul><li>Don’t think too hard. React. </li></ul></ul><ul><ul><li>Authenticity </li></ul></ul><ul><li>Your unique perspective </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>What do YOU do? </li></ul><ul><li>Connect with your target Audience </li></ul>Content! Content! Content!
  41. <ul><li>Email to Contacts the news about the blog </li></ul><ul><li>Add URL to all communication mediums </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Business Card </li></ul></ul><ul><ul><li>Social Media Networks </li></ul></ul><ul><ul><li>Traditional Marketing </li></ul></ul><ul><ul><li>Press Release </li></ul></ul><ul><li>Talk it Up! </li></ul>Launch Your Blog
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  44. What is Facebook?
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  47. 5 Tips to Marketing on Facebook
  48. #1: Your Profile <ul><li>YOUR picture </li></ul><ul><li>Fill out the information to 100% </li></ul><ul><li>Feed in other networks </li></ul><ul><li>The power of the photo gallery </li></ul>
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  51. #2: Client Connection <ul><li>Encourage current and past clients to connect with you </li></ul><ul><li>Search for current and past clients using your email database </li></ul><ul><li>Marketing Material Integration </li></ul>
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  53. #3: The FanPage <ul><li>Do not invite everyone </li></ul><ul><li>Easy to blast messages </li></ul><ul><li>Update Your Wall Regularly </li></ul><ul><li>Use Secondary Pages to Segment </li></ul><ul><ul><li>House Photos </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Events </li></ul></ul>
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  55. #3.5: More Fan Page <ul><li>Community engagement </li></ul><ul><ul><li>Little League </li></ul></ul><ul><ul><li>Farmer’s Market </li></ul></ul><ul><ul><li>Local Club or Golf Course </li></ul></ul>
  56. #4: Facebook Marketplace
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  62. #5: Events <ul><li>Upload Photos and videos of past showings </li></ul><ul><li>Invite Your Email Contacts </li></ul><ul><li>Encourage “Invite your friend link” </li></ul><ul><li>The Power of the Share </li></ul>
  63. #6: Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
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  69. <ul><li>Successful Habit </li></ul><ul><li>Time Management </li></ul><ul><li>Google Calendar </li></ul><ul><ul><li>www.google.com/calendar </li></ul></ul>Time Management
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  72. <ul><li>Create separate folders </li></ul><ul><li>2 Email Accounts </li></ul><ul><ul><li>Brand Monitoring </li></ul></ul><ul><ul><li>Business Account </li></ul></ul><ul><li>Check social media folders twice a day </li></ul>Organize the Email
  73. www.Ping.fm www.Hootsuite.com
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  77. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup Your Calendar Block </li></ul><ul><li>Connect with Your Email Database </li></ul>
  78. Twitter/Facebook Seminar http://www.tinyurl.com/brandswag
  79. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Facebook: http://www.facebook.com/kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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