Presentation given at an evening event in Kansas City in December. Moments Matter is the idea that technology, experiences, employees, digital properties, and devices are all apart of the brand experiences. It is up to us as marketers to build the technology and data management systems to help deliver a cohesive experience to the brand.

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6. Ginni Rometty
CEO, IBM

7. one.
Moments
Matter

11. Accenture

12. two.
Consumer
Mobility

15. 1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group

18. Litmus

19. ExactTarget sent over 1
Billion digital messages
on Cyber Monday

20. Many of our retail clients
experienced mobile open
rates exceeding 80%

24. three.
Brand
Personalization

25. Two types :
1. Guided Selling
2. EGOnomics

26. Guided Selling

27. Return Path

38. iGoDigital

42. EGOnomics

43. Faith Popcorn

50. The new world of marketing:
1. Empathy
2. Perspective Taking

51. Empathy
Daniel Pink

52. Two types :
1. Empathy
2. Perspective Taking

53. Perspective Taking
Daniel Pink

55. Data beats
OPINIONS

56. David Walmsley
Head of Multichannel
Marks & Spencer