Integrating Social Media

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Tips, suggestions, and thoughts on Integrating social media into your traditional marketing strategy.

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Integrating Social Media

  1. Integrating Social Media
  2. www.kylelacy.com
  3.  
  4. “ Prior to the Internet, the latest technology that had any real effect on the way people sat down and talked together was a table.” -Prof. Clay Shirky
  5. Customers are people first.
  6. And buyers second.
  7. What do people thrive on?
  8.  
  9. 44%
  10. 49%
  11. Why is integration important?
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  13.  
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  15. The Transition of Marketing Communication
  16.  
  17. MOST Getting the out of Social Media
  18. Monitoring Objectives Strategy Technology
  19. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  20.  
  21. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
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  23. <ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li></ul><ul><li>Content. Content. Content. </li></ul>Strategy
  24. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Technology
  25. What is a blog?
  26. Injecting new media with traditional content
  27. 5 Ways to Combine
  28. 1. Social Media and Email
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  30.  
  31. Google Feedburner
  32. Delivra
  33. Mail Chimp
  34. Facebook Fanpage
  35.  
  36. 2. Social Media and Events
  37. Eventbrite
  38.  
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  41. Facebook LinkedIN Twitter
  42. 3. Marketing Research
  43. 4. Traditional Networking
  44. 5. Lead Generation
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  51. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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