INBOUND15
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
@kyleplacy
INBOUND15
Dan Ariely, Professor at Duke
Big data is like teenage sex…
everyone talks about it, nobody really
knows how to do it, everyone else is
doing it, so everyone claims they are
doing it.”
@kyleplacy
INBOUND15
1. Data contains information of great business / personal value.
2. If you can extract those insights from the data, you can make better
decisions.
The Hope of Big Data
Predicting future stock movements = $$$
Netflix movie recommendations = better experience = $$$
@kyleplacy
INBOUND15
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predictions
for new data points
@kyleplacy
INBOUND15
1. Analytics should be worshipped
2. Content should (and will) be personalized
3. Understand industry trends
4. People are paramount
5. Don’t underestimate your community
Tracking the Trends
@kyleplacy
You are not marketers.
social media managers
engineers
content experts
writers
technologists
INBOUND15@kyleplacy
The experience is the
only thing that makes
you relevant.
INBOUND15@kyleplacy
INBOUND15
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
@kyleplacy
Editor's Notes
Last mile project – how do you innovate around the delivery point.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach.
Has a presence in nearly every country on earth
Median price of a hotel vs cost of an Airbnb apartment