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INBOUND15 Technology Trends Shifting Customer
Behavior Why technology is changing the way we think, buy and communicate. Kyle Lacy Head of Marketing Strategy OpenView Venture Partners
INBOUND15 What do I do?
I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce @kyleplacy
INBOUND15 Dan Ariely, Professor at
Duke Big data is like teenage sex… everyone talks about it, nobody really knows how to do it, everyone else is doing it, so everyone claims they are doing it.” @kyleplacy
INBOUND15 1. Data contains information
of great business / personal value. 2. If you can extract those insights from the data, you can make better decisions. The Hope of Big Data Predicting future stock movements = $$$ Netflix movie recommendations = better experience = $$$ @kyleplacy
INBOUND15 Machine learning is the
technology that automatically finds patterns in your data and uses them to make predictions for new data points @kyleplacy
INBOUND15 1. Analytics should be
worshipped 2. Content should (and will) be personalized 3. Understand industry trends 4. People are paramount 5. Don’t underestimate your community Tracking the Trends @kyleplacy
INBOUND15 What do I do?
I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce @kyleplacy
Editor's Notes
Last mile project – how do you innovate around the delivery point.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment