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Pinterest.com/exacttarget
ExactTarget.com/blog
The Next Big

Trends
@JKROHRS
@EXACTTARGET
Channel Preference Survey, ExactTarget
Channel Preference Survey, ExactTarget
Accenture
Moments

Matter
Mobile

Moments
Litmus
Return Path
Responsive
Mobile-Aware
Desktop Centric
NO
PINCHING
•

Contrast – carefully consider your
color choices to ensure the text and
images stand out properly against
the backgroun...
•

Imagery – Images help tell your
brand’s story, so consider taking
the time to choose artful shots that
complement your ...
Image

Moment
DEFENSIVE
DESIGN
Great
defensive
design
techniques like
HTML text and
alt text.
Styled alt text and background
colors for most of the effect, but
also uses mosaic color blocking to
recreate the stroller...
Social

Moment
WeAreSocial
Personalized

Moment
EGOnomics
Data Equals
Relevance
Hal Varian, Google’s Chief Economist
Data Beats

Opinions
1.
2.
3.
4.
5.
6.
7.

Moments
Wearable Technology
Location Aware
Mad Men
Data Management
EGOnomics
Louis CK
Pinterest.com/exacttarget
ExactTarget.com/blog
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
Email Tactics and Trends for 2014
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Email Tactics and Trends for 2014

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Presentation for #ISUM13 in Raleigh. We talk about moments, personalization, defensive design and no pinching!

Published in: Technology, Business
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Email Tactics and Trends for 2014

  1. Pinterest.com/exacttarget ExactTarget.com/blog
  2. The Next Big Trends
  3. @JKROHRS @EXACTTARGET
  4. Channel Preference Survey, ExactTarget
  5. Channel Preference Survey, ExactTarget
  6. Accenture
  7. Moments Matter
  8. Mobile Moments
  9. Litmus
  10. Return Path
  11. Responsive Mobile-Aware Desktop Centric
  12. NO PINCHING
  13. • Contrast – carefully consider your color choices to ensure the text and images stand out properly against the background. • Avoid reversing out small text on a dark background. • Text Size – 13px for body copy. No pinching = 15-16px (depending on font) and preview it on your mobile device.
  14. • Imagery – Images help tell your brand’s story, so consider taking the time to choose artful shots that complement your message. • Layout – One-column layout works best for mobile. If you have a multicolumn layout, plan how elements shift or stack.
  15. Image Moment
  16. DEFENSIVE DESIGN
  17. Great defensive design techniques like HTML text and alt text.
  18. Styled alt text and background colors for most of the effect, but also uses mosaic color blocking to recreate the stroller image.
  19. Social Moment
  20. WeAreSocial
  21. Personalized Moment
  22. EGOnomics
  23. Data Equals Relevance
  24. Hal Varian, Google’s Chief Economist
  25. Data Beats Opinions
  26. 1. 2. 3. 4. 5. 6. 7. Moments Wearable Technology Location Aware Mad Men Data Management EGOnomics Louis CK
  27. Pinterest.com/exacttarget ExactTarget.com/blog

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