Driving Leads Through Twitter and Facebook

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Kyle Lacy

My presentation from Blog Indiana 2010.

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

What are we going to learn?

• The Art of Lead Generation

What are we going to learn?

• The Art of Lead Generation
• 4 Types of Lead Generation

What are we going to learn?

• The Art of Lead Generation
• 4 Types of Lead Generation
• Using Twitter for Lead Gen

What are we going to learn?

• The Art of Lead Generation
• 4 Types of Lead Generation
• Using Twitter for Lead Gen
• Using Facebook for Lead Gen

TWITTER/FACEBOOK

BLOG/WEB

PERMISSION

SALE

You should subscribe to receive email for:
To receive
E-mail Alerts, Phrases:
• {Your Company Name}
go to… • “resume” <near my city>
• “job seeking” <near my city>
• “career” <near my city>
• {your target JOB TITLE}
• {your target MAJORS} <near my city>
• {INDUSTRY CONFERENCES} <near my city>
• {INDUSTRY SKILLS} <near my city>
• “Jobs.{MyCompany}.com”
• {Web Sites in your target industry}
il • “Job Opening” <near my city>
E-ma • “Job” <near my city>
• “Hire” <near my city>
• “Hiring” <near my city>
• “graduate” <near my city>
• “graduating” <near my city>
• “internship” <near my city>

Facebook Ads

• Segment ads based on age,
birthday, gender, and other
demographic data

• Most importantly: REGION BASED

• Pay-per-click

Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965

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Driving Leads Through Twitter and Facebook

2. http://www.getbrandswag.com

5. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

6. #BINTweet #BIN2010

7. http://bit.ly/bintweet

9. What are we going to learn?

10. What are we going to learn? • The Art of Lead Generation

11. What are we going to learn? • The Art of Lead Generation • 4 Types of Lead Generation

12. What are we going to learn? • The Art of Lead Generation • 4 Types of Lead Generation • Using Twitter for Lead Gen

13. What are we going to learn? • The Art of Lead Generation • 4 Types of Lead Generation • Using Twitter for Lead Gen • Using Facebook for Lead Gen

14.

15.

16.

17.

18.

19.

20. TWITTER/FACEBOOK

21. TWITTER/FACEBOOK BLOG/WEB

22. TWITTER/FACEBOOK BLOG/WEB PERMISSION

23. TWITTER/FACEBOOK BLOG/WEB PERMISSION SALE

24. TWITTER/FACEBOOK BLOG/WEB PERMISSION SALE

25.

26.

27.

28.

29.

30. @DellOutlet

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33.

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35.

36.

37. http://klout.com

38.

39.

40.

41. Email

42.

43.

44.

45. Tweet Beep

46. http://tweetbeep.com

47. You should subscribe to receive email for: To receive E-mail Alerts, Phrases: • {Your Company Name} go to… • “resume” <near my city> • “job seeking” <near my city> • “career” <near my city> • {your target JOB TITLE} • {your target MAJORS} <near my city> • {INDUSTRY CONFERENCES} <near my city> • {INDUSTRY SKILLS} <near my city> • “Jobs.{MyCompany}.com” • {Web Sites in your target industry} il • “Job Opening” <near my city> E-ma • “Job” <near my city> • “Hire” <near my city> • “Hiring” <near my city> • “graduate” <near my city> • “graduating” <near my city> • “internship” <near my city>

48.

49.

50.

51.

52. Facebook Ads • Segment ads based on age, birthday, gender, and other demographic data • Most importantly: REGION BASED • Pay-per-click

53.

54.

55.

56.

57. Rapleaf

58. www.rapleaf.com

59. Google Search

60. “search query” site:twitter.com

61.

62. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

Driving Leads Through Twitter and Facebook

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Editor's Notes