Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The State of B2B Content Marketing: 25 Need-to-Know Stats


Published on

Content marketing has become hugely important to B2B marketers, so much so that 91% now use content marketing to generate demand and fill the top of the funnel.

And in just the last few years, content marketing has transformed from something that seemed like a good idea to a savvy business tactic. According to HubSpot, B2B companies that blog generate 67% more leads per month than those that do not blog.

Yet, despite overwhelming evidence pointing to the efficacy of content marketing, only 44% of B2B marketers have a documented strategy.

Content marketing is clearly important and growing more so by the day. To give you a better understanding of content marketing, its use cases, effectiveness and where it’s headed, we’ve laid out 25 Need-to-Know Stats on the State of Content Marketing.

Published in: Marketing