Building Your Personal Brand

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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!

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  • Building Your Personal Brand

    1. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    2. What is a brand?
    3. Commodity vs Lifestyle
    4. and a collection of perceptions
    5. Why is personal branding important?
    6. 6 P’s to Building a Personal Brand
    7. •Passion
    8. •Passion •Purpose
    9. •Passion •Purpose •Planning
    10. •Passion •Purpose •Planning •People
    11. •Passion •Purpose •Planning •People •Play
    12. •Passion •Purpose •Planning •People •Play •Perseverance
    13. Your Brand Plan
    14. •What are your goals?
    15. •What are your goals? •What do you value?
    16. •What are your goals? •What do you value? •What are your passions?
    17. •What are your goals? •What do you value? •What are your passions? •What motivates you?
    18. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
    19. The Brand Plan
    20. The Brand Plan • Identify Your Passions
    21. The Brand Plan • Identify Your Passions • Take Inventory
    22. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
    23. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
    24. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
    25. Super Activity
    26. Why is Organizational Storytelling Important?
    27. 3 Types of Corporate Sub-Brands
    28. Singular Identity
    29. The Group Dynamic
    30. The Rockstar(s) Quotient
    31. Which One is Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient
    32. How Do You Measure Success?
    33. How Do You Measure UP?
    34. Measurement
    35. Measurement • Fan Counts
    36. Measurement • Fan Counts • Google Grade
    37. Measurement • Fan Counts • Google Grade • Twitter for Klout
    38. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics
    39. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution
    40. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views
    41. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View
    42. The Brand Plan
    43. The Brand Plan • Identify Your Passions
    44. The Brand Plan • Identify Your Passions • Take Inventory
    45. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
    46. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
    47. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
    48. DO THIS TOMORROW
    49. DO THIS TOMORROW • Build Your Brand Plan
    50. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy
    51. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
    52. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend
    53. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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