Building Your Brand to Find a Job

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Building Your Brand to Find a Job

  1. The New World of Job Search
  2. Is the résumé dead?
  3. It’s not about what you know but who you know….
  4.  
  5. What is a personal brand?
  6.  
  7. Why a personal brand?
  8. <ul><li>Differentiate </li></ul><ul><li>Achieve Goals </li></ul><ul><li>Gain Confidence </li></ul><ul><li>Increase Visibility </li></ul><ul><li>Develop Trust </li></ul><ul><li>Build Your Network </li></ul>
  9. Where do you go after planning your personal brand?
  10. Personal Networking
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  12. 7 Steps To Building Online Relationships
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  15.  
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  17.  
  18. be authentic
  19. <ul><li>The Importance of Listening </li></ul><ul><li>Party It Up </li></ul><ul><li>Add Pictures </li></ul><ul><li>Geographically Based </li></ul><ul><li>Talk About What YOU do </li></ul>Be Authentic
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  22. What is a blog?
  23. <ul><li>Updated Frequently </li></ul><ul><li>Community: Writer/Reader/Commenter </li></ul><ul><li>Chronological Entries </li></ul><ul><li>A Social Media Tool </li></ul><ul><li>Tool to Establish Thought-Leadership </li></ul>
  24. What is a blog?
  25.  
  26. A place to share stories and establish trust.
  27. <ul><li>What do you want to write about? </li></ul><ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What is your budget? </li></ul><ul><li>How much time can you spend on: </li></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Development </li></ul></ul><ul><ul><li>Learning to use technology </li></ul></ul>Blog Strategy
  28. <ul><li>Writing good content is key </li></ul><ul><ul><li>Don’t think too hard. React. </li></ul></ul><ul><ul><li>Authenticity </li></ul></ul><ul><li>Your unique perspective </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>What do YOU do? </li></ul><ul><li>Connect with your target Audience </li></ul>Content! Content! Content!
  29. <ul><li>Email to Contacts the news about the blog </li></ul><ul><li>Add URL to all communication mediums </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Business Card </li></ul></ul><ul><ul><li>Social Media Networks </li></ul></ul><ul><ul><li>Traditional Marketing </li></ul></ul><ul><ul><li>Press Release </li></ul></ul><ul><li>Talk it Up! </li></ul>Launch Your Blog or Post
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  34. <ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking and has over 48 million registered users in 170 industries </li></ul></ul>
  35. #1: Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul><ul><li>Integrate! Link Your Blog </li></ul>
  36.  
  37. #1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
  38. #2: Uploading Contacts
  39.  
  40. #3: Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text </li></ul></ul><ul><li>Actually do it. </li></ul>
  41. #4: Groups <ul><li>Join Groups (not too many) and Participate. </li></ul><ul><li>Meet People Through Group Discussion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Consider Creating Your Own Group </li></ul>
  42. Connect With Me http://www.kylelacy.com Twitter: @kyleplacy Phone: 1-765-610-5965

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