Building Donor Engagement through Social Media

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  • Building Donor Engagement through Social Media

    1. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    2. http://bit.ly/gatewaysocial
    3. Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
    4. Session 3 Using Facebook for Brand Awareness and Engagement Session 4 Using Twitter for Brand Awareness and Engagement
    5. Video
    6. c
    7. Biggest Misconception?
    8. End Session 1
    9. Getting the MOST out of Social Media
    10. Monitoring Objectives Strategy Tools
    11. Monitoring
    12. Monitoring • The Importance of Listening
    13. Monitoring • The Importance of Listening • Custom Reputation Management
    14. Monitoring • The Importance of Listening • Custom Reputation Management – Radian6.com
    15. Monitoring • The Importance of Listening • Custom Reputation Management – Radian6.com • Google Alerts
    16. Monitoring • The Importance of Listening • Custom Reputation Management – Radian6.com • Google Alerts –http://www.google.com/alerts
    17. Objectives
    18. Objectives • Establish the Rules
    19. Objectives • Establish the Rules • Why are you applying social media?
    20. Objectives • Establish the Rules • Why are you applying social media? • What do you want to accomplish?
    21. Strategy
    22. Strategy • The Value of a Story
    23. Strategy • The Value of a Story • Building Brand Awareness
    24. Strategy • The Value of a Story • Building Brand Awareness • Where are you driving the user?
    25. Tools
    26. Tools • What technology are you using?
    27. Tools • What technology are you using? • What technology are they using?
    28. Tools • What technology are you using? • What technology are they using? • What technology are your employees using?
    29. 1. Telling the Story
    30. 2. Multiple Touchpoints
    31. 3. Integration
    32. 4. Brand Awareness
    33. 5. Connecting with Influencers
    34. Session 2 End
    35. What is a blog?
    36. A place to share stories and establish trust.
    37. What is a blog?
    38. www.wordpress.com www.compendium.com
    39. 1. Tell Stories
    40. 1. Tell Stories 2. Incorporate Humor
    41. 1. Tell Stories 2. Incorporate Humor 3. Guest Posts from Partners
    42. 1. Tell Stories 2. Incorporate Humor 3. Guest Posts from Partners 4. Lists. Lists. Lists.
    43. 1. Tell Stories 2. Incorporate Humor 3. Guest Posts from Partners 4. Lists. Lists. Lists. 5. Make a Video
    44. 1. Tell Stories 2. Incorporate Humor 3. Guest Posts from Partners 4. Lists. Lists. Lists. 5. Make a Video 6. Don’t blatantly promote yourself
    45. 1. Tell Stories 2. Incorporate Humor 3. Guest Posts from Partners 4. Lists. Lists. Lists. 5. Make a Video 6. Don’t blatantly promote yourself 7. Be Authentic
    46. 1. Tell Stories 2. Incorporate Humor 3. Guest Posts from Partners 4. Lists. Lists. Lists. 5. Make a Video 6. Don’t blatantly promote yourself 7. Be Authentic 8. Stay Focused
    47. Activity
    48. Write out 5 blog post titles and who would read the post.
    49. The Fan Page • Photo
    50. The Fan Page • Photo • Information
    51. The Fan Page • Photo • Information • Wall Settings
    52. The Fan Page • Photo • Information • Wall Settings • Photos
    53. The Fan Page • Photo • Information • Wall Settings • Photos • Custom Tabs
    54. The Fan Page
    55. The Fan Page • Be Interesting
    56. The Fan Page • Be Interesting • Listen to People
    57. The Fan Page • Be Interesting • Listen to People • And Respond
    58. The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share
    59. The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share • Ask Genuine Questions
    60. Facebook Ads • Segment ads based on age, birthday, gender, and other demographic data • Most importantly: REGION BASED • Pay-per-click
    61. Bonus: Importing that Email
    62. Session 3 End
    63. What is Twitter? http://www.twitter.com
    64. Service that enables its users to send and read other users’ updates known as tweets.
    65. Cocktail Party
    66. 35-49 Represent 42% of Twitter Users
    67. Tweets
    68. Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
    69. @
    70. RT
    71. DM
    72. Profile
    73. Background • Give Additional Connection Points • Picture or Logo • Give a 140-160 Description of Yourself or Company
    74. Tiny.Url
    75. http://bit.ly
    76. Tweet Up
    77. Eventbrite.com
    78. Search
    79. http://search.twitter.com
    80. Friends Enemies
    81. • Start by following your friends • Watch the conversation and follow their friends • Follow industry leaders
    82. Measurement
    83. Measurement • Fan Count
    84. Measurement • Fan Count • Tiny.Url (tracking links)
    85. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code
    86. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution
    87. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Phone Calls
    88. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Phone Calls • Traffic to Website
    89. What You Should Be Doing Tomorrow • Create Your Social Profiles • Setup lists on both Twitter and Facebook • Connect with Your Email Database (Facebook, Twitter, LinkedIN) • Add 10 people to each list
    90. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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