SlideShare a Scribd company logo

Building a Digital Strategy that Makes Money

•Download as PPT, PDF•
•
Kyle Lacy
Kyle Lacy

The document outlines a digital marketing strategy and tactics for a business. It discusses defining the target audience and their needs, as well as choosing tools like email, social media, blogs and ads to reach the audience. A budget is mentioned to start with testing options before large investments. Both reactive and proactive strategies are covered, along with specific tools and platforms to implement tactics. Metrics and management of the tools are also highlighted.

TechnologyBusiness
1 of 76
 
 
 
 
 
Strategy ,[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Camera Unique Phone numbers Formstack Google Analytics WildFire Apps YouTube
Budget ,[object Object],[object Object]
Reactive (Listening) Strategy Proactive (Lead) Strategy
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
 
Google.com/alerts
 
 
search.twitter.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wildfireapp.com
 
 
 
 
Proactive (Lead) Strategy
 
Facebook.com/ads
www.yourmindframe.com
 
 
www.yourmindframe.com
www.yourmindframe.com
 
 
 
 
Capturing people is about new leads, not conversions.
The Derrynoid Centre
 
426 vouchers were sold 88% redemption rate 26% increase in bar sales
12% renewal on new leads
 
Formstack.com Landing Page
 
 
 
 
 
 
 
 
 
 
Eventbrite.com
 
Exacttarget.com
 
Mailchimp.com
 
Management of Tools
Stop and Think ,[object Object],[object Object],[object Object]
The Next 48 Hours ,[object Object],[object Object],[object Object],[object Object]
Connect With Me Kylelacy.com @kyleplacy 765-610-5965

Recommended

Digital marketing strategy for wholesale and retail businesses - EBriks Info...
Digital marketing strategy for wholesale and retail businesses - EBriks Info...Digital marketing strategy for wholesale and retail businesses - EBriks Info...
Digital marketing strategy for wholesale and retail businesses - EBriks Info...EBriks Infotech Pvt. Ltd.
 
Introduction to Digital Marketing (Startups Approach)
Introduction to Digital Marketing (Startups Approach)Introduction to Digital Marketing (Startups Approach)
Introduction to Digital Marketing (Startups Approach)Nima Rahimi
 
5 game-changing Marketing Automations for 2017
5 game-changing Marketing Automations for 20175 game-changing Marketing Automations for 2017
5 game-changing Marketing Automations for 2017Smart Insights
 
Lehigh Valley HUG- Marketing and Sales Technology Landscape
Lehigh Valley HUG- Marketing and Sales Technology LandscapeLehigh Valley HUG- Marketing and Sales Technology Landscape
Lehigh Valley HUG- Marketing and Sales Technology LandscapeLehigh Valley HubSpot User Group
 
Lehigh Valley HUG- The Value of Buyer Personas
Lehigh Valley HUG- The Value of Buyer Personas Lehigh Valley HUG- The Value of Buyer Personas
Lehigh Valley HUG- The Value of Buyer Personas Lehigh Valley HubSpot User Group
 
Digital marketing-overview (1)
Digital marketing-overview (1)Digital marketing-overview (1)
Digital marketing-overview (1)Namitstar K
 
Lehigh Valley HUG- Navigating the Customer Journey
Lehigh Valley HUG- Navigating the Customer JourneyLehigh Valley HUG- Navigating the Customer Journey
Lehigh Valley HUG- Navigating the Customer JourneyLehigh Valley HubSpot User Group
 
Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...
Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...
Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...Click Consult (Part of Ceuta Group)
 

Recommended

Digital marketing strategy for wholesale and retail businesses - EBriks Info...
Digital marketing strategy for wholesale and retail businesses - EBriks Info...Digital marketing strategy for wholesale and retail businesses - EBriks Info...
Digital marketing strategy for wholesale and retail businesses - EBriks Info...EBriks Infotech Pvt. Ltd.
 
Introduction to Digital Marketing (Startups Approach)
Introduction to Digital Marketing (Startups Approach)Introduction to Digital Marketing (Startups Approach)
Introduction to Digital Marketing (Startups Approach)Nima Rahimi
 
5 game-changing Marketing Automations for 2017
5 game-changing Marketing Automations for 20175 game-changing Marketing Automations for 2017
5 game-changing Marketing Automations for 2017Smart Insights
 
Lehigh Valley HUG- Marketing and Sales Technology Landscape
Lehigh Valley HUG- Marketing and Sales Technology LandscapeLehigh Valley HUG- Marketing and Sales Technology Landscape
Lehigh Valley HUG- Marketing and Sales Technology LandscapeLehigh Valley HubSpot User Group
 
Lehigh Valley HUG- The Value of Buyer Personas
Lehigh Valley HUG- The Value of Buyer Personas Lehigh Valley HUG- The Value of Buyer Personas
Lehigh Valley HUG- The Value of Buyer Personas Lehigh Valley HubSpot User Group
 
Digital marketing-overview (1)
Digital marketing-overview (1)Digital marketing-overview (1)
Digital marketing-overview (1)Namitstar K
 
Lehigh Valley HUG- Navigating the Customer Journey
Lehigh Valley HUG- Navigating the Customer JourneyLehigh Valley HUG- Navigating the Customer Journey
Lehigh Valley HUG- Navigating the Customer JourneyLehigh Valley HubSpot User Group
 
Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...
Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...
Inbound & Outbound Marketing - Activate A Balanced Approach To Marketing | Be...Click Consult (Part of Ceuta Group)
 
Digital marketing for startups
Digital marketing for startupsDigital marketing for startups
Digital marketing for startupsDave Knox
 
Marketing Metrics
Marketing MetricsMarketing Metrics
Marketing MetricsDigital Vidya
 
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesDigital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesRachit Gupta
 
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016Click Consult (Part of Ceuta Group)
 
Winfluencer Marketing
Winfluencer MarketingWinfluencer Marketing
Winfluencer MarketingDigital Vidya
 
What is digital marketing
What is digital marketingWhat is digital marketing
What is digital marketingpriya
 
Speed Networking (Entrepreneurship Approach)
Speed Networking (Entrepreneurship Approach)Speed Networking (Entrepreneurship Approach)
Speed Networking (Entrepreneurship Approach)Nima Rahimi
 
Maximising customer acquisition post GDPR
Maximising customer acquisition post GDPRMaximising customer acquisition post GDPR
Maximising customer acquisition post GDPRPure360
 
Digital marketing
Digital marketingDigital marketing
Digital marketingAlicebella2
 
Future Scope of Digital Marketing in India
Future Scope of Digital Marketing in IndiaFuture Scope of Digital Marketing in India
Future Scope of Digital Marketing in IndiaWebtech Learning
 
Digital brand strategy template
Digital brand strategy templateDigital brand strategy template
Digital brand strategy templateDylan Miller
 
How big data and psychographics are changing B2B marketing - Richard Robinson
How big data and psychographics are changing B2B marketing - Richard RobinsonHow big data and psychographics are changing B2B marketing - Richard Robinson
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
 
Way to get business leads
Way to get business leadsWay to get business leads
Way to get business leadsRedial India Solutions Pvt Ltd
 
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...priya
 
Lead Life
Lead LifeLead Life
Lead LifeLeadLife Solutions
 
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonThe winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonB2B Marketing Forum
 
How to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldHow to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldB2B Marketing Forum
 
Automate your marketing planning with AI - Growth Channel at Outranking Summit
Automate your marketing planning with AI - Growth Channel at Outranking SummitAutomate your marketing planning with AI - Growth Channel at Outranking Summit
Automate your marketing planning with AI - Growth Channel at Outranking SummitGrowth Channel
 
Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Asif Ahmed Rakib
 
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks InfotechDigital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
05.10.11 - Innovative Marketing Strategies - Bridgwater
05.10.11 - Innovative Marketing Strategies - Bridgwater05.10.11 - Innovative Marketing Strategies - Bridgwater
05.10.11 - Innovative Marketing Strategies - BridgwaterEnterprise Europe Network (South West)
 
International Marketing Presentation - 30.06.11
International Marketing Presentation - 30.06.11International Marketing Presentation - 30.06.11
International Marketing Presentation - 30.06.11Enterprise Europe Network (South West)
 

More Related Content

What's hot

Digital marketing for startups
Digital marketing for startupsDigital marketing for startups
Digital marketing for startupsDave Knox
 
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesDigital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesRachit Gupta
 
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016Click Consult (Part of Ceuta Group)
 
Winfluencer Marketing
Winfluencer MarketingWinfluencer Marketing
Winfluencer MarketingDigital Vidya
 
What is digital marketing
What is digital marketingWhat is digital marketing
What is digital marketingpriya
 
Speed Networking (Entrepreneurship Approach)
Speed Networking (Entrepreneurship Approach)Speed Networking (Entrepreneurship Approach)
Speed Networking (Entrepreneurship Approach)Nima Rahimi
 
Maximising customer acquisition post GDPR
Maximising customer acquisition post GDPRMaximising customer acquisition post GDPR
Maximising customer acquisition post GDPRPure360
 
Digital marketing
Digital marketingDigital marketing
Digital marketingAlicebella2
 
Future Scope of Digital Marketing in India
Future Scope of Digital Marketing in IndiaFuture Scope of Digital Marketing in India
Future Scope of Digital Marketing in IndiaWebtech Learning
 
Digital brand strategy template
Digital brand strategy templateDigital brand strategy template
Digital brand strategy templateDylan Miller
 
How big data and psychographics are changing B2B marketing - Richard Robinson
How big data and psychographics are changing B2B marketing - Richard RobinsonHow big data and psychographics are changing B2B marketing - Richard Robinson
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
 
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...priya
 
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonThe winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonB2B Marketing Forum
 
How to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldHow to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldB2B Marketing Forum
 
Automate your marketing planning with AI - Growth Channel at Outranking Summit
Automate your marketing planning with AI - Growth Channel at Outranking SummitAutomate your marketing planning with AI - Growth Channel at Outranking Summit
Automate your marketing planning with AI - Growth Channel at Outranking SummitGrowth Channel
 
Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Asif Ahmed Rakib
 

What's hot (19)

Digital marketing for startups
Digital marketing for startupsDigital marketing for startups
Digital marketing for startups
 
Marketing Metrics
Marketing MetricsMarketing Metrics
Marketing Metrics
 
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO ClassesDigital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
 
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
Brand Bidding - Is It Right For You? | Benchmark Search Conference 2016
 
Winfluencer Marketing
Winfluencer MarketingWinfluencer Marketing
Winfluencer Marketing
 
What is digital marketing
What is digital marketingWhat is digital marketing
What is digital marketing
 
Speed Networking (Entrepreneurship Approach)
Speed Networking (Entrepreneurship Approach)Speed Networking (Entrepreneurship Approach)
Speed Networking (Entrepreneurship Approach)
 
Maximising customer acquisition post GDPR
Maximising customer acquisition post GDPRMaximising customer acquisition post GDPR
Maximising customer acquisition post GDPR
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Future Scope of Digital Marketing in India
Future Scope of Digital Marketing in IndiaFuture Scope of Digital Marketing in India
Future Scope of Digital Marketing in India
 
Digital brand strategy template
Digital brand strategy templateDigital brand strategy template
Digital brand strategy template
 
How big data and psychographics are changing B2B marketing - Richard Robinson
How big data and psychographics are changing B2B marketing - Richard RobinsonHow big data and psychographics are changing B2B marketing - Richard Robinson
How big data and psychographics are changing B2B marketing - Richard Robinson
 
Way to get business leads
Way to get business leadsWay to get business leads
Way to get business leads
 
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
Ways2reach Top Digital Marketing institute in Hyderabad | What is Digital Mar...
 
Lead Life
Lead LifeLead Life
Lead Life
 
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonThe winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon
 
How to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldHow to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
How to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld
 
Automate your marketing planning with AI - Growth Channel at Outranking Summit
Automate your marketing planning with AI - Growth Channel at Outranking SummitAutomate your marketing planning with AI - Growth Channel at Outranking Summit
Automate your marketing planning with AI - Growth Channel at Outranking Summit
 
Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner
 

Similar to Building a Digital Strategy that Makes Money

Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks InfotechDigital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
The Race to Real-Time Marketing
The Race to Real-Time MarketingThe Race to Real-Time Marketing
The Race to Real-Time MarketingMonetate
 
Marketing Automation Rules for Healthcare Organizations
Marketing Automation Rules for Healthcare OrganizationsMarketing Automation Rules for Healthcare Organizations
Marketing Automation Rules for Healthcare OrganizationsAIS Media, Inc.
 
CDG Presentation for DCWW on Marketing & Analytics
CDG Presentation for DCWW on Marketing & AnalyticsCDG Presentation for DCWW on Marketing & Analytics
CDG Presentation for DCWW on Marketing & AnalyticsInnate Agency
 
Awesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising ExplainedAwesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising ExplainedPepper Gang
 
Launching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsLaunching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsActionplanr
 
Digital Marketing and Social Media College of Charleston class one
Digital Marketing and Social Media College of Charleston class oneDigital Marketing and Social Media College of Charleston class one
Digital Marketing and Social Media College of Charleston class oneBarbara Fowler
 
Mid year marketing multipliers
Mid year marketing multipliersMid year marketing multipliers
Mid year marketing multipliersBarbara Fowler
 
How to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderHow to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
 
Growth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
 
7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min WebinarPWG Small Business Marketing
 
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business ParadigmSocial Media Communications: A New Business Paradigm
Social Media Communications: A New Business ParadigmKemp Edmonds
 

Similar to Building a Digital Strategy that Makes Money (20)

Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks InfotechDigital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
 
05.10.11 - Innovative Marketing Strategies - Bridgwater
05.10.11 - Innovative Marketing Strategies - Bridgwater05.10.11 - Innovative Marketing Strategies - Bridgwater
05.10.11 - Innovative Marketing Strategies - Bridgwater
 
International Marketing Presentation - 30.06.11
International Marketing Presentation - 30.06.11International Marketing Presentation - 30.06.11
International Marketing Presentation - 30.06.11
 
Bottom Line Marketing: How To Improve Marketing ROI
Bottom Line Marketing: How To Improve Marketing ROIBottom Line Marketing: How To Improve Marketing ROI
Bottom Line Marketing: How To Improve Marketing ROI
 
The Race to Real-Time Marketing
The Race to Real-Time MarketingThe Race to Real-Time Marketing
The Race to Real-Time Marketing
 
Marketing Automation Rules for Healthcare Organizations
Marketing Automation Rules for Healthcare OrganizationsMarketing Automation Rules for Healthcare Organizations
Marketing Automation Rules for Healthcare Organizations
 
CDG Presentation for DCWW on Marketing & Analytics
CDG Presentation for DCWW on Marketing & AnalyticsCDG Presentation for DCWW on Marketing & Analytics
CDG Presentation for DCWW on Marketing & Analytics
 
#GrowYourTXBusiness
#GrowYourTXBusiness#GrowYourTXBusiness
#GrowYourTXBusiness
 
Marketing planning at tactics
Marketing planning at tacticsMarketing planning at tactics
Marketing planning at tactics
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Awesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising ExplainedAwesome Lesson: Digital Advertising Explained
Awesome Lesson: Digital Advertising Explained
 
Ad roll @ oi15
Ad roll @ oi15Ad roll @ oi15
Ad roll @ oi15
 
Launching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsLaunching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable Brands
 
Digital Marketing and Social Media College of Charleston class one
Digital Marketing and Social Media College of Charleston class oneDigital Marketing and Social Media College of Charleston class one
Digital Marketing and Social Media College of Charleston class one
 
Mid year marketing multipliers
Mid year marketing multipliersMid year marketing multipliers
Mid year marketing multipliers
 
How to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderHow to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services Provider
 
Growth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leaders
 
7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar7 Steps to Small Business Marketing Success 60min Webinar
7 Steps to Small Business Marketing Success 60min Webinar
 
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business ParadigmSocial Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
 
Marketing for a Brave New World
Marketing for a Brave New WorldMarketing for a Brave New World
Marketing for a Brave New World
 

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionKyle Lacy
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInKyle Lacy
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldKyle Lacy
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2Kyle Lacy
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthKyle Lacy
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessKyle Lacy
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational StructuresKyle Lacy
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceKyle Lacy
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
 

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Recently uploaded

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 

Recently uploaded (20)

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 

Building a Digital Strategy that Makes Money