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Gagglepod
Intro to Podcasting
Kyle Bondo
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com
INTRO TO PODCASTING
Tonight's Goals:
#1 – What is Podcasting?
#2 – How do you start?
#3 – What will you say?
#4 – What do you need?
INTRO TO P...
#1 – What is Podcasting?
“Serve your audience.”
– Roman Mars, Podcast Movement
INTRO TO PODCASTING
#1 – PODCASTING BASICS
What is a Podcast?
• Audio Recording of Any
Length
• Compressed *.mp3 Digital
Media
• Delivered via...
Blogs v. Podcasts Stats
# Blogs = 643,000,000
2,000 to 1
# Podcasts = 300,000
2 to 1
Average Classroom Size = 20
Median Po...
Why should you Podcast?
• Better chance of being found
• Mobile Technology Explosion
• On-Demand Delivery
• Reach a Niche ...
#2 – How do you start?
“Begin at the beginning, and go on till you come
to the end: then stop.”
– Lewis Carol, Alice in Wo...
#2 – HOW TO START
– Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC)
#2 – HOW TO START
– Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com)
#2 – HOW TO START
– NPR podcast training and production room. (Source: npr.org)
#2 – HOW TO START
#2 – HOW TO START
EXPERTISE IDEA
BUILD
MICTOOLS LAUNCH
The Gagglepod 7-Part Process
DEV
1. Something you’re good at
2. Hav...
#2 – HOW TO START
EXPERTISE IDEA
MICTOOLS
The Gagglepod 7-Part Process
DEV
YES!
THAT IS IT!
BUILD
LAUNCH
#3 – What will you say?
“Let me ‘splain… No, there is too much.
Let me sum up..”
– Inigo Montoya, The Princess Bride
INTRO...
#3 – WHAT TO SAY
EXPERTISE IDEA
The Gagglepod Part 1
DEV
Build your show first
• What are you an expert in?
• Pick your passionate subjects
• What are others saying?
• What will y...
Work out the details
• Create a show format (recipe)
• Decide on you, hosts, and/or guests
• Research and Script your show...
Decide on some details
• Some artwork
1,400 x 1,400 pixels
• Podcast details
Show Name
Show Host Names
Show Description
#3...
#4 – What do you need?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting
INTRO TO PODCASTING
#4 – WHAT YOU NEED
TOOLS MIC
The Gagglepod Part 2
RECORD
What gear do I need?
• Computer
• Recording Software
• Dynamic Microphone
• Pop Filter
• Headphones
#4 – WHAT YOU NEED
Record your voice
• Recording Software
• Adobe Audition ($49/mo.)
• Hindenburg ($95/copy)
• Audacity (Free)
• Garage Band ...
Bad Podcasting Microphones
• Condenser Microphones
• Great for Musicians/Singers
• Take in too much sound
• Difficult to e...
Good Podcasting Microphones
• Dynamic/Cardioid Mics
• Made for Radio/Podcasting
• Audio Technica ATR2100 ($65)
• Heil PR-4...
Dynamic/Cardioid
#4 – WHAT YOU NEED
– Audio Technica
ATR2100 USB
– Heil PR-40
Condenser
– Blue Snowball
– Blue Yeti
#5 – How do I launch?
“The battle is all over except the 'shouting‘…”
– Napoleon Hill
INTRO TO PODCASTING
#5 – LAUNCHING
The Gagglepod Part 3
RECORD LAUNCH BUILD
Create an episode
• Focus on your main content first
• Think about Intro/Outro
• Music – Audiojungle.net ($20)
• Export fi...
Where do your Podcast Files live?
• Media Hosting Account ($15/mo)
• Generates RSS and Stats
• External to your website
• ...
RSS Feed IS your podcast
• Real Simple Syndication (RSS)
XML-based syntax
• Feed generated by Media Host
Hand-code RSS Fee...
Who do you send you RSS feed to?
• Podcasting Media Platforms
List your show
More connections are better
• iTunes is still...
#6 – What comes next?
INTRO TO PODCASTING
“Nobody is going to punch you in the face
if you change your show.”
– Dave Jacks...
#6 – NEXT STEPS
Serve your audience
• Celebrate what you’ve done!
• Record another episode
• Find Your Voice
• Make Improv...
Build a website
• Domain Name ($10-$15)
Based on the show
Gmail email account (FREE-$5)
• Website Hosting ($20-$50/mo)
Med...
Find other podcasters
• Go to Podcasting Conferences
• Listen to Podcasts about Podcasting
• Learn more at Podcasting meet...
#7 – Can I get help?
INTRO TO PODCASTING
“The two best times to start a podcast:
In 2006… and NOW!”
– Dave Jackson, School...
#7 – RESOURCES
Podcasts about Podcasting
• School of Podcasting – schoolofpodcasting.com
• Ask the Podcast Coach – askthep...
Local Connections
Merchants of Dirt
@MerchantsofDirt
merchantsofdirt.com
reckoneer.com
Gagglepod
Podcasters Meetup
gagglep...
THANK YOU
Kyle Bondo
@MerchantsofDirt
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com
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Gagglepod -- Intro to Podcasting

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Whether you're just starting out, trying to decide if podcasting is something for you, or already have a show, this first Gagglepod meetup is a chance to learn from a growing community of Fredericksburg and Northern Virginia podcasters dedicated to helping you build your own successful podcast.

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Gagglepod -- Intro to Podcasting

  1. 1. Gagglepod Intro to Podcasting Kyle Bondo kyle@trenchbucket.com meetup.com/gagglepod gagglepod.com INTRO TO PODCASTING
  2. 2. Tonight's Goals: #1 – What is Podcasting? #2 – How do you start? #3 – What will you say? #4 – What do you need? INTRO TO PODCASTING #5 – How do you launch? #6 – What Comes Next? #7 – Can I get help?
  3. 3. #1 – What is Podcasting? “Serve your audience.” – Roman Mars, Podcast Movement INTRO TO PODCASTING
  4. 4. #1 – PODCASTING BASICS What is a Podcast? • Audio Recording of Any Length • Compressed *.mp3 Digital Media • Delivered via Real Simple Syndication (RSS) * Top performing podcasts according to Apple iTunes as of February. (Source: Apple iTunes)
  5. 5. Blogs v. Podcasts Stats # Blogs = 643,000,000 2,000 to 1 # Podcasts = 300,000 2 to 1 Average Classroom Size = 20 Median Podcast DPE = 200 Bloggers Men to Women 49.1% Men – 50.9% Women Podcasters Men to Women 87.5% Men – 12.5% Women “The median downloads out of all the podcasts that exist are 200 downloads per episode.” – Rob Walsh, Libsyn #1 – PODCASTING BASICS * 2016 Statistics (Source: Libsyn.com)
  6. 6. Why should you Podcast? • Better chance of being found • Mobile Technology Explosion • On-Demand Delivery • Reach a Niche Audience • Intimate Messaging #1 – PODCASTING BASICS
  7. 7. #2 – How do you start? “Begin at the beginning, and go on till you come to the end: then stop.” – Lewis Carol, Alice in Wonderland INTRO TO PODCASTING
  8. 8. #2 – HOW TO START
  9. 9. – Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC) #2 – HOW TO START
  10. 10. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – HOW TO START
  11. 11. – NPR podcast training and production room. (Source: npr.org) #2 – HOW TO START
  12. 12. #2 – HOW TO START EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod 7-Part Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
  13. 13. #2 – HOW TO START EXPERTISE IDEA MICTOOLS The Gagglepod 7-Part Process DEV YES! THAT IS IT! BUILD LAUNCH
  14. 14. #3 – What will you say? “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride INTRO TO PODCASTING
  15. 15. #3 – WHAT TO SAY EXPERTISE IDEA The Gagglepod Part 1 DEV
  16. 16. Build your show first • What are you an expert in? • Pick your passionate subjects • What are others saying? • What will you say to your audience? • How will you say it? #3 – WHAT TO SAY
  17. 17. Work out the details • Create a show format (recipe) • Decide on you, hosts, and/or guests • Research and Script your show • Decide on tone and music • Control your sounds #3 – WHAT TO SAY
  18. 18. Decide on some details • Some artwork 1,400 x 1,400 pixels • Podcast details Show Name Show Host Names Show Description #3 – WHAT TO SAY
  19. 19. #4 – What do you need? “It’s not about the microphone.” – Dave Jackson, School of Podcasting INTRO TO PODCASTING
  20. 20. #4 – WHAT YOU NEED TOOLS MIC The Gagglepod Part 2 RECORD
  21. 21. What gear do I need? • Computer • Recording Software • Dynamic Microphone • Pop Filter • Headphones #4 – WHAT YOU NEED
  22. 22. Record your voice • Recording Software • Adobe Audition ($49/mo.) • Hindenburg ($95/copy) • Audacity (Free) • Garage Band ($5) #4 – WHAT YOU NEED
  23. 23. Bad Podcasting Microphones • Condenser Microphones • Great for Musicians/Singers • Take in too much sound • Difficult to edit out sounds #4 – WHAT YOU NEED – Blue Snowball – Blue Yeti
  24. 24. Good Podcasting Microphones • Dynamic/Cardioid Mics • Made for Radio/Podcasting • Audio Technica ATR2100 ($65) • Heil PR-40 ($330) #4 – WHAT YOU NEED – Audio Technica ATR2100 USB – Heil PR-40
  25. 25. Dynamic/Cardioid #4 – WHAT YOU NEED – Audio Technica ATR2100 USB – Heil PR-40 Condenser – Blue Snowball – Blue Yeti
  26. 26. #5 – How do I launch? “The battle is all over except the 'shouting‘…” – Napoleon Hill INTRO TO PODCASTING
  27. 27. #5 – LAUNCHING The Gagglepod Part 3 RECORD LAUNCH BUILD
  28. 28. Create an episode • Focus on your main content first • Think about Intro/Outro • Music – Audiojungle.net ($20) • Export final recording to *.mp3 • Use script for Show Notes #5 – LAUNCHING
  29. 29. Where do your Podcast Files live? • Media Hosting Account ($15/mo) • Generates RSS and Stats • External to your website • Launch without a website #5 – LAUNCHING
  30. 30. RSS Feed IS your podcast • Real Simple Syndication (RSS) XML-based syntax • Feed generated by Media Host Hand-code RSS Feed Generator Apps • Single most important file RSS Feed Link #5 – LAUNCHING
  31. 31. Who do you send you RSS feed to? • Podcasting Media Platforms List your show More connections are better • iTunes is still king 75% Downloads from iTunes 13% From Blogs/Social Media 7% Other #5 – LAUNCHING
  32. 32. #6 – What comes next? INTRO TO PODCASTING “Nobody is going to punch you in the face if you change your show.” – Dave Jackson, School of Podcasting
  33. 33. #6 – NEXT STEPS Serve your audience • Celebrate what you’ve done! • Record another episode • Find Your Voice • Make Improvements • Practice, Practice, Practice
  34. 34. Build a website • Domain Name ($10-$15) Based on the show Gmail email account (FREE-$5) • Website Hosting ($20-$50/mo) Mediatemple, WP Engine, GoDaddy • Website ($1,000-$5,000) WordPress, HTML #6 – NEXT STEPS – WordPress CMS
  35. 35. Find other podcasters • Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Learn more at Podcasting meetups • Analyze other podcasters • Experiment #6 – NEXT STEPS
  36. 36. #7 – Can I get help? INTRO TO PODCASTING “The two best times to start a podcast: In 2006… and NOW!” – Dave Jackson, School of Podcasting
  37. 37. #7 – RESOURCES Podcasts about Podcasting • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com • Audacity to Podcast – audacitytopodcast.com • The Podcasters Studio – thepodcastersstudio.com • Podcasters’ Roundtable – podcastersroundtable.com • Podcast Answerman – podcastanswerman.com
  38. 38. Local Connections Merchants of Dirt @MerchantsofDirt merchantsofdirt.com reckoneer.com Gagglepod Podcasters Meetup gagglepod.com meetup.com/gagglepod Get Lost Racing @MerchantsofDirt getlostracing.com reckoneer.com #7 – RESOURCES
  39. 39. THANK YOU Kyle Bondo @MerchantsofDirt kyle@trenchbucket.com meetup.com/gagglepod gagglepod.com

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