1. Creative Copywriting
for Robots & Humans
Kyle Alm, SEO Bandwagon

2. How Do I Rank On Google?

3. Google
Ranking
Factors
Over 200 factors go into
Google’s ranking algorithm.
There is more than one change
made to the algorithm a day on
average.
● Content Completeness
● Topical Relevance
● Semantic Markup
● Accessibility
● Expertise, Authority, Trust
(EAT)
● Links
● Security/SSL

4. Don’t Be
Content
Words are flexible, it’s their
strength and weaknesses.
Does Writing Make You
Nervous? It gets better with
practice and freedom.
● Pick Your Target
● Outline & Markup
● Write, Revise, Edit
● Conclusion & Call To Action
● Social Proof

5. How Do I Attract An Audience?

6. wwwwwwwhiiiirrrrrr, click,
*******step rrriiight ****up

7. Attraction &
Connection
Emotions aren’t something you
can win on points. And
persuasion isn’t likely to
happen.
● Use Your Voice
● Write, Revise, Edit
● Promotion
● Shareable
● Problems & Solutions

8. Hi there.
Hi yourself…...
Say, I was wondering…...would you like
to subscribe to my blog?
ಠ_ಠ
Follow me on Facebook?
…..

9. I May Make You Feel

10. "For sale: baby shoes, never worn."
-Ernest Hemingway

11. But I Can’t Make You Think

13. Robot, What Is Love?

14. I’m sorry Dave...I can’t do that.

15. let’s connect
└[∵┌] └[ ∵ ]┘ [┐∵]┘
Kyle Alm
@keepkalm
SEO Bandwagon
@SEOBandwagon
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