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Creative Copywriting for Robots & Humans

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Creative Copywriting
for Robots & Humans
Kyle Alm, SEO Bandwagon

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How Do I Rank On Google?

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Creative Copywriting for Robots & Humans

Presentation for University of Washington Graduate Communications. How to write copy that ranks well in Google search crawlers; and reads well for people and aligns intent with call to action.

Presentation for University of Washington Graduate Communications. How to write copy that ranks well in Google search crawlers; and reads well for people and aligns intent with call to action.

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Creative Copywriting for Robots & Humans

  1. 1. Creative Copywriting for Robots & Humans Kyle Alm, SEO Bandwagon
  2. 2. How Do I Rank On Google?
  3. 3. Google Ranking Factors Over 200 factors go into Google’s ranking algorithm. There is more than one change made to the algorithm a day on average. ● Content Completeness ● Topical Relevance ● Semantic Markup ● Accessibility ● Expertise, Authority, Trust (EAT) ● Links ● Security/SSL
  4. 4. Don’t Be Content Words are flexible, it’s their strength and weaknesses. Does Writing Make You Nervous? It gets better with practice and freedom. ● Pick Your Target ● Outline & Markup ● Write, Revise, Edit ● Conclusion & Call To Action ● Social Proof
  5. 5. How Do I Attract An Audience?
  6. 6. wwwwwwwhiiiirrrrrr, click, *******step rrriiight ****up
  7. 7. Attraction & Connection Emotions aren’t something you can win on points. And persuasion isn’t likely to happen. ● Use Your Voice ● Write, Revise, Edit ● Promotion ● Shareable ● Problems & Solutions
  8. 8. Hi there. Hi yourself…... Say, I was wondering…...would you like to subscribe to my blog? ಠ_ಠ Follow me on Facebook? …..
  9. 9. I May Make You Feel
  10. 10. "For sale: baby shoes, never worn." -Ernest Hemingway
  11. 11. But I Can’t Make You Think
  12. 12. Robot, What Is Love?
  13. 13. I’m sorry Dave...I can’t do that.
  14. 14. let’s connect └[∵┌] └[ ∵ ]┘ [┐∵]┘ Kyle Alm @keepkalm SEO Bandwagon @SEOBandwagon Follow Us on LinkedIn

Editor's Notes

  • Content gets beat into our heads so much we ignore it. But what can we do without content?
  • While lunching with friends at a restaurant (variously identified as Luchow's or The Algonquin), Hemingway bets the table ten dollars each that he can craft an entire story in six words. After the pot is assembled, Hemingway writes "For sale: baby shoes, never worn" on a napkin, passes this around the table, and collects his winnings.[1]
  • Content gets beat into our heads so much we ignore it. But what can we do without content?
  • One at a time.
  • While lunching with friends at a restaurant (variously identified as Luchow's or The Algonquin), Hemingway bets the table ten dollars each that he can craft an entire story in six words. After the pot is assembled, Hemingway writes "For sale: baby shoes, never worn" on a napkin, passes this around the table, and collects his winnings.[1]
  • One at a time.

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