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Creative Copywriting
for Robots & Humans
Kyle Alm, SEO Bandwagon
How Do I Rank On Google?
Google
Ranking
Factors
Over 200 factors go into
Google’s ranking algorithm.
There is more than one change
made to the algo...
Don’t Be
Content
Words are flexible, it’s their
strength and weaknesses.
Does Writing Make You
Nervous? It gets better wit...
How Do I Attract An Audience?
wwwwwwwhiiiirrrrrr, click,
*******step rrriiight ****up
Attraction &
Connection
Emotions aren’t something you
can win on points. And
persuasion isn’t likely to
happen.
● Use Your...
Hi there.
Hi yourself…...
Say, I was wondering…...would you like
to subscribe to my blog?
ಠ_ಠ
Follow me on Facebook?
…..
I May Make You Feel
"For sale: baby shoes, never worn."
-Ernest Hemingway
But I Can’t Make You Think
Robot, What Is Love?
I’m sorry Dave...I can’t do that.
let’s connect
└[∵┌] └[ ∵ ]┘ [┐∵]┘
Kyle Alm
@keepkalm
SEO Bandwagon
@SEOBandwagon
Follow Us on LinkedIn
Creative Copywriting for Robots & Humans
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Creative Copywriting for Robots & Humans

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Presentation for University of Washington Graduate Communications. How to write copy that ranks well in Google search crawlers; and reads well for people and aligns intent with call to action.

Published in: Internet
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Creative Copywriting for Robots & Humans

  1. 1. Creative Copywriting for Robots & Humans Kyle Alm, SEO Bandwagon
  2. 2. How Do I Rank On Google?
  3. 3. Google Ranking Factors Over 200 factors go into Google’s ranking algorithm. There is more than one change made to the algorithm a day on average. ● Content Completeness ● Topical Relevance ● Semantic Markup ● Accessibility ● Expertise, Authority, Trust (EAT) ● Links ● Security/SSL
  4. 4. Don’t Be Content Words are flexible, it’s their strength and weaknesses. Does Writing Make You Nervous? It gets better with practice and freedom. ● Pick Your Target ● Outline & Markup ● Write, Revise, Edit ● Conclusion & Call To Action ● Social Proof
  5. 5. How Do I Attract An Audience?
  6. 6. wwwwwwwhiiiirrrrrr, click, *******step rrriiight ****up
  7. 7. Attraction & Connection Emotions aren’t something you can win on points. And persuasion isn’t likely to happen. ● Use Your Voice ● Write, Revise, Edit ● Promotion ● Shareable ● Problems & Solutions
  8. 8. Hi there. Hi yourself…... Say, I was wondering…...would you like to subscribe to my blog? ಠ_ಠ Follow me on Facebook? …..
  9. 9. I May Make You Feel
  10. 10. "For sale: baby shoes, never worn." -Ernest Hemingway
  11. 11. But I Can’t Make You Think
  12. 12. Robot, What Is Love?
  13. 13. I’m sorry Dave...I can’t do that.
  14. 14. let’s connect └[∵┌] └[ ∵ ]┘ [┐∵]┘ Kyle Alm @keepkalm SEO Bandwagon @SEOBandwagon Follow Us on LinkedIn

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