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Kyeros Business Plan


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Kyeros synergizing solutions is an IT and ITES outsourcing firm that caters to various sectors of diverse industries like IT, Biometrics, Telecommunications, Finance (Accounting, book keeping, Payroll and Taxation) services, Healthcare, insurance, retail, travel etc. Kyeros is the result of a long toil and cognition that aims at demystifying the invisible issues that the clients face with other players in the industry. The creation of agile customer and technical support services to fulfill the information and support needs of the industry is our forte.

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Kyeros Business Plan

  1. 1. Kyeros Synergizing Solutions Pvt. Ltd-bend the possibilities Kyeros USA Inc- Rely, Engage, Deliver USA: Kyeros USA Inc, 1811, Santa Fe Drive, #112, Naperville, Illinois- 60563, Tel: +1 202 658 7954 INDIA: Kyeros Synergizing Solutions Pvt Ltd, # 125, 9th Main, Ideal Homes Township, Rajarajeshwari Nagar, Bangalore- 560098, Tel: +91 924 100 8479
  2. 2. Logo Representation:  Design Philosophy: Abstract yet captivating, the visual element shows swirls & blends of color, representing the ‘bend’ & portraying the idea of multiplicity that captures in the true & vibrant essence the byline …’bend the possibilities.’ The fonts are the classic ‘ARRUS’ that feel genuine to the name & its source – Persia. The logo is quintessential to the concept of going beyond umpteen possibilities. A stylish yet international logo.  Colors: Flaming Red & Orange tints to capture the imagination, to capture possibilities.  KYEROS - “Vision To Lead” Executive Summary: Over the past decade, the Information Technology (IT) industry has become one of the fastest growing industries in India, propelled by exports (the industry accounted for more than a quarter of India’s services exports). The key segments that have contributed significantly (96 percent of total) to the industry’s exports include – Software and services (IT services) and IT enabled services (ITES) i.e. business services. Over a period of time, India has established itself as a preferred global sourcing base in these segments and they are expected to continue to fuel growth in the future. The Indian IT and ITES industry remains on a growth path, emerging as one of the key investment markets in the country. The key enabler for this has been lower bandwidth cost leading to low Telecom costs for leased lines and availability of educated English speaking workforce in India. Kyeros synergizing solutions is an IT and ITES outsourcing firm that caters to various sectors of diverse industries like IT, Biometrics, Telecommunications, Finance (Accounting, book keeping, Payroll and Taxation) services, Healthcare, insurance, retail, travel etc. Kyeros is the result of a long toil and cognition that aims at demystifying the invisible issues that the clients face with other players in the industry. The creation of agile customer and technical support services to fulfill the information and support needs of the industry is our forte.
  3. 3.  To bring about rapid development in your business, Kyeros is at your outsourcive disposal. With advanced technology backing it and a plethora of able bodied manpower, Kyeros is positioned to support you at all your back and front office endeavors. Minimize risk through our Security Calibration System (SCS™) in a paperless environment. You need to look no further for your key business strategy underpin.  Business risk mitigation and factor cost advantage are factors promoting the growth of the company  Technology drives us. The best of technology in sync with trained workforce gives us the edge we need. With the best of technology and process management being utilized at our sweet spot, the need for more is nonexistent. Benefiting our clients through very certain quality in delivery, we offer more. Patronage delight. People: The expertise of a versatile, dynamic, young and a dedicated workforce is what you get with Kyeros. The company has working personnel, unceasingly trained with rapid training modules. Each “Kyeron” has a refined sense of responsibility and perpetual commitment towards his/her work. The founders are from diverse fields like electronics and communication, computer science and mining industry. They bring along with them a decade of knowledge and experience that trickles down to every corner and function of the company The core strength is the incredible breadth and depth, of experience possessed by our employees. What it takes to solve the most complex, high-impact challenges faced by our clients & allows us to deliver expert analysis and strategic results.
  4. 4. Mission: “To offer our patrons, Speed and Agility, for greater efficiency in their core competencies. “ Vision: “To consolidate a 1.5% market share in the Indian IT Industry by the year 2012” Service Commitment:  Rely- Engage- Deliver  We're more part of your firm, than ours.  Specific, measurable, achievable, relevant and time specific services are what we offer.  Execution of Job on hand is maintained with high standards, quality and confidentiality. Objectives: Kyeros Synergizing Solutions pvt ltd’s objectives are to make an equal and fair profit in the IT and ITES industry. (DESIGN, DEVELOPMENT AND SERVICES).
  5. 5. Key to Success: The company feels that it controls its own success through some basic internal factors. These are: 1. Excellence in fulfilling the promise. Clients do not buy features, they buy benefits. To realize a benefit, a claim must be made and proof presented. This company has had success on claim after claim. 2. Create multiple opportunities from a single line of expertise. KYEROS is able to leverage from a single pool of expertise into multiple revenue generation opportunities. Business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies in the Indian market. 3. Developing visibility to generate new business leads. Strategic relationships must also be made with companies, institutions, as well as with individual customers. 4. High-quality service and customer satisfaction. Everything the company sells is guaranteed, therefore, the services have to do what the customers want, and does it well. Long-term customer satisfaction is critical to the survival of the company. 5. Key management team. The right management team is integral, and must have a strong foundation in marketing, management, finance, and services development. The company is confident in its team. 6. Selling and Marketing Power. The services the company provides are made attractive in order to maintain a certain percentage of B2B and B2C clients.
  6. 6. Company History: KYEROS SYNERGIZING SOLUTION PVT LTD was founded in the year 2008 with an investment of $500,000 and is located in a prime business location in Bangalore, the silicon valley of India and also a set up located in Chicago, USA under the name KYEROS USA INC. The Office space is around 4000 sq ft in area and has the latest technology with state to art infrastructure. KYEROS began its journey in the year 2008 to crave for itself a niche in the Information Technology Industry.  Name Of the company : KYEROS SYNERGIZING SOLUTIONS PVT LTD KYEROS USA INC  Year of establishment : APRIL 2008  Company’s Address : # 125, 9th Main, Ideal Homes Township, Rajarajeshwari nagar, Bangalore- 560098  Phone : +91 924-100-8479  Email :  Board of Directors : Mr. Srinivas. M, (Chairman) Mr. Shashidhar. M, (Director- Operations) Mrs. Shirisha. M, (Managing Director) Mr. Sharath Chandra. M, (Director- Finance)  Nature of Ownership : Private Limited Company/ Incorporation  Nature of business : Technology based company focused in the field of Software development, maintenance and support with BPO services in the areas of high quality IT products, Biometrics solutions and services  No of Employees : 50-100
  7. 7. Services: Areas of Services in the IT & ITES sectors of various industries:  Software Design & Development.  Biometrics Implementation.  Call Center Services.  Data entry services
  8. 8. Software Design & Development:- Software development includes extensive research, new product development, its modification, maintenance and other activities would then result in developing new software products. Several types of businesses came into existence in the Software industry based on diversified areas for different industries. The software development is handled from the beginning with the initial planning and execution. The finished product is delivered to the customer with total maintenance and service being provided. The entire project is documented along with the progress right from the start to the end so as to maintain a clean work flow. We are one of the leading providers of technical solutions, systems integration, and services, and have been engaged in full life-cycle software product development services catering to various industries. Once a Client outsources the project to us, we assure the clients with the enormous advantage of utilizing our resources to the maximum extent. The Client would be provided with significant cost saving factors on their Infrastructure, resources and the state of the art facilities. The quality would be maintained as the development team would work with high potential and cutting edge technology. The time-zone difference between the countries would allow us to render quickened services. We invest and hire the best programming professionals to retain them for longer periods. We offer Website design and Development, Web Application’s, Desktop Application's, ERP packages, CRM Packages for small, medium and large enterprise projects, e-commerce solutions, Database Management systems, Institution Management systems and much more. We are a one-stop shop offering a variety of professional and integrated services. We are committed to providing the best customer service and 24/7 supports. We provide innovative software solutions that empower site owners to create user-friendly web sites.
  9. 9. We have a team of engineers who have a track-record of working on all major technologies like Java, .NET, ASP, JSP, HTML, XML, DHTML, CSS, Flash, Client-Server platforms, Linux and Windows environments, back end database, open source tools, and much more. Because of the various advantages in outsourcing we help global, as well as our Domestic clients in developing feature-rich websites cost-effectively and within tight deadlines. We are proficient in these areas of IT outsourcing technologies:  Java / J2EE technology, Application Servers (Web Logic, JBoss, Web sphere, etc.)  Microsoft .NET technology (IIS, .NET, ASP.NET, C#, VB, etc. )  Open architecture technologies: XML  Embedded / mobile solutions (J2ME, WinCE, eVB, eVC++, Pocket PC, WAP / WML, etc.)  Graphics / Web Design  Databases from different vendors (Oracle, SQL Server, MySQL, etc.)
  10. 10. How we work: Being one of the leading service providers of IT and ITES, Kyeros promises to offer customized software development according to the clients requirements in various fields of programming expertise and at very economically competitive prices.
  11. 11. Skills and Knowledge: We provide solutions for e-learning and custom web application development services. Here is a detailed description of some of the tools and technologies that we use in the development of projects are listed below, Application Development Tools:  Visual Studio .NET  C#  VB  PHP  J2EE  ASP  Macromedia Dreamweaver MX 2004 Platforms:  ASP.NET  Java RDBMS:  MS SQL  Oracle  PostGreSQL  MySQL 2000 Visual Tools:  Macromedia Fireworks MX 2004  Macromedia Flash MX 2004  Adobe Photoshop 8.0 and Adobe Illustrator.
  12. 12. Biometrics Implementation: In today’s world biometric technology has advanced to the state where identification and authentication of people is available via a number of different routes. We have put together this overview of the technologies available and an insight into the state of development of the technology. Proven superior to the other means of positive identification that relies upon cards, PINs, passwords, or personal information. Biometric Technology analyses and measures certain biological characteristics of an individual to create a unique identifier which can be electronically stored and retrieved for positive identification.  Fingerprint Recognition  Signature Recognition  Iris Recognition The fingerprint reader recognition authenticates a user's identity by matching a current scan against and enrolled-user database. This fingerprint reader technology is now affordable, easy to use and compact enough to be just another of your PCs peripherals. Fingerprint recognition is in effect one of the oldest biometric technologies and its application in criminal identification, using the human eye, has been in use for well over 100 years. Nowadays computer software and hardware can perform the identification significantly more accurately and rapidly. Fingerprint technology is one of the most developed of all biometric technologies and its price is low enough to see it beginning to make inroads into the mass market.
  13. 13. Employee/ Student monitoring and recognition System There are many employee recognition systems available but Biometrics provides a cheaper alternative when compared with those who lose smart cards or forget passwords. The main concern for clients of biometrics devices is the accuracy of measurability, and cost effectiveness. Again, as technology improves and costs decrease, identification and verification systems will be implementable by industries who find it in their best interest (cost vs. necessity) to safeguard their data and assets. It is clear that biometrics will be a huge part of our future. Kyeros is dedicated to giving you the most up-dated information in the Biometrics industry. Whether you are a system integrator or business looking for biometrics solutions, or a consumer looking to protect yourself and your family, you will find what you're looking for right here with one of our products. We have custom made biometric web based software application that can be implemented in institutions for the monitoring of employee as well as the students. This is again integrated with IP cameras which give you easy access via the Internet to monitor from any remote place. The goal of the proposed solution is to provide a platform independent and open source oriented web application to successfully and efficiently manage the various requirements. The solution needs to be scalable and score high on the performance parameters. We have worked on numerous software development projects for various clients all over. We have also developed student management systems for a few colleges in the field of Biometrics with a vast experience and have been handling all the clients related to biometric systems.
  14. 14. Call Center Services:- Call center/ contact center solutions from Kyeros will transform your business process and save up to 50% on the implementation costs. We have a network and internet connection which is comprehensive and reliable. The infrastructure has an inbound voice solution along with the outbound which is based on Dhristi-Soft dialer equivalent to Aspect, Avaya or Cisco solutions. We have deployed this suite for capture and quality monitoring. Areas of Services that KYEROS offers in ITES industry: 1. Inbound call center support 2. Outbound call center support 3. Chat & E-Mail Support 4. Technical Support Inbound call center services: In today’s challenging and economic environment, businesses have to look at ways to reduce costs without compromising on quality. One way to do this is by outsourcing non-core functions like inbound call center services to skilled vendors like Kyeros which has experience of working with enormous amount of customers. We have a dedicated team which offers a wide range of inbound contact center services. We can help you maximize customer satisfaction by providing 24x7 phone answering services. We can also provide both up-selling and cross selling services to help you increase your sales. Some of our other services include order taking services, claims processing services, and product information request services. Some of the services we handle are mentioned below,  Insurance claims processing services  Billing queries services  Sales closure services  Subscription services
  15. 15.  Order entry services  Inbound sales  Answering services  Scheduling sales demos services  Event scheduling service Benefits of outsourcing inbound customer services Partnering with Kyeros will help you:  Maximize customer satisfaction by quickly resolving any customer queries  Access a team of dedicated resources that you may not have in-house  Leverage our state-of-the-art infrastructure and technology  Provide quality services – we follow a stringent quality assurance (QA) process to ensure quality Our inbound call center services can help you save costs. You can focus on strengthening core competencies while we ensure that there is increased commitment in our inbound call center services. With us as your inbound contact center partner, you can gain a competitive edge among your competitors.
  16. 16. Outbound call center services: In today’s world, Cost becomes the most important concern and quality is something that you would not want to compromise on. This is when the relevance of call center outsourcing is at its peak. Outsource your outbound call center services to our center and see your profits grow. We serve our customers with top-notch outbound call center services and our proficiency has earned our global clientele. We follow a proven result oriented process with guaranteed value for money and it’s not just about money, our outbound BPO services have functioned as extensions of our customer companies and produced amazing results. The outbound services that we provide our clients are mentioned below,  Telemarketing services  Lead generation services  Appointment setting services  Database selling services  Direct mail follow up services  Product sales(telecom, retail, It etc)  Customer support  Order fulfillment  Sales lead generation  3rd party verification Your benefits in outsourcing outbound BPO services  You can save up to 60% on operating costs, making a huge difference to your budget  You get a dedicated team of outbound call center agents who work on a 24x7x365 basis  All calls are monitored and recorded for your references  The quality of the calls are ensured by our managers and you can review the same on a real-time basis
  17. 17.  Rigorous trainings are organized to make sure that our outbound employees are well versed in meeting your goals  High quality infrastructure at Kyeros makes sure that the probability of system breakdowns are nearly zero A typical outbound center agent (Kyeron) from Kyeros will be:  Proficient in communication, selling and marketing  Well trained and experienced in outbound contact center services  A qualified graduate who is computer literate  Bound by a Non Disclosure Agreement to ensure security of information
  18. 18. Chat and Email support services: Online chat support is yet another way of providing better, faster and efficient customer support services to your customers. Web based chat support is live and your customers can get immediate answers to their queries and immediate solutions to their problems. Such efficient customer care can improve your business and increase your profits. Outsourcing live chat support services to Kyeros can help you benefit from expert, efficient and cost-effective online chat support services. By outsourcing chat support services to Kyeros, you can concentrate on your core business and reap the benefits of providing your customers with competent customer care services. Outsource web based customer care services to Kyeros and benefit from these advantages. Organizations who wish to provide live help for their customers can outsource live chat support services to Kyeros. At Kyeros, our efficient customer care executives can answer the queries of your customers or just provide information to the visitors on your website. Online chat support services are carried out as follows. When a visitor logs on to your website wants some information or has a query to ask, he/she simply clicks on the live chat link present on your website. This will initiate the live chat session. The customer care executive back at Kyeros will then assist this visitor and answer his/her queries. The customer care executives at Kyeros will also be able to cross-sell and up-sell your products when they answer your customer's queries. Outsource chat support services to India and benefit from the unique advantages that chat support offers. Live chat support services can be employed for helpdesk desk services, for improving customer relationship services on your website and for business related queries. It can also be used as an effective method to cross-sell and up-sell your products and services.
  19. 19. Technical Support services: This involves transitioning the voice or non-voice technical support function from a vendor or an OEM to a third party or an external service provider. The goal of IT Help Desks and tech support centers is to provide product information, product use information, and technical assistance on web sites that are accessible 24 hours a day, 7 days a week. This role is expanding as firms seek to outsource a greater breadth of solutions to a fewer number of service providers. The help desk has now become a hub of the enterprise, delivering greater value to the business as a whole. Data entry Services: Data Entry is vital in transforming the data into information a business needs. It doesn’t matter if you are a big company managing and distributing large quantities of information, or a small company handling a lot of data from formats such as papers, CDs, and Pdf’s or any other formats. Do you spend a large amount of time, effort and money in conducting data entry activities in-house? What if you could find a partner like us (KYEROS) who could take up your data entry work, saving you the time and money that you can invest in growing your business Outsourcing data entry services to a Kyeros might just be the option you are looking for. Following is the list of Data Entry services that we provide:  Data entry from product catalogs to web based systems  Data entry from hard/soft copy to any database format  Insurance claims entry  Online order entry and follow up  Data entry from e-book and e-magazine publications on the Internet  Data entry from hospital records, patient notes and accident reports  Online order entry and follow up  Data extraction  Pre-processing of data from the data warehouse
  20. 20.  Web data mining service  Data mining research  Excel sheet presentation of data collected from online sources  Data mining books  Data interpretation  Updating collected data Kyeros would be your ideal outsourcing partner.  We have worked with customers all across the globe ranging from startups to mid-size companies.  Almost 2 years of experience providing outsourcing services in different areas.  We have qualified and focused teams for each of our service area and this helps us understand and convert that into quality and time-focused output.  Can handle small amounts of data entry as well as large scale data entry and processing.  We have double monitors for our operational teams to work ensuring less errors and lesser time to do the job  Stringent quality control measures in place to double check for quality and errors Service Description KYEROS offers expertise in the services it provides. With much experience in this field, the company is able to sell and package its services in various ways that allow clients to choose their preferred benefit(s). Competitive Comparison Within its niche, KYEROS provides its clients with solutions as well as value creations. Its services have been sought out by companies ranging from Telecommunications, Finance(Accounting, book keeping, Payroll and Taxation)services, professional services,
  21. 21. Healthcare, insurance, retail, lead generation, Inbound Customer and technical support, travel etc Services to clients: Lower cost of sales Access to niche markets Better cost of identification More frequent updates Access to more products and services Better pricing Fulfillment The key fulfillment and delivery will be provided by the principals of the business. The core value is professional expertise provided by a combination of experience, smart and hard work, discipline, improvements, and education (in that order). Technology: KYEROS maintains the latest Windows capabilities including: 1. Internet facilities for working with clients directly through email delivery of drafts and information. 2. Facilities for preparation and delivery of multimedia presentations on any computer, in formats including on-disk, live, or video. 3. Desktop publishing facilities for delivery of regular retainer reports, project output reports, marketing materials, and market research reports.
  22. 22. Infrastructure: 1. Dedicated leased line having a bandwidth of 2 Mbps 2. Redundant unit having a 20 KVA UPS support on line and also a backup generator of 40 KVA capacity 3. Redundancies if any have been inbuilt in the infrastructure, power and network connectivity to ensure 24/7 service delivery 4. The company uses state of art technology to ensure high level of data and information security of the clients. Technical configuration of the s/w and h/w in the company: 1. Predictive dialer from Dhristi Soft- Equivalent to Aspect and Avaya 2. Juniper Firewall with web filtering 3. Gigabyte network switches by Cisco 4. IP Phones with Head sets 5. Tape drive Backup of data 6. Dell Computer Systems with high end configuration 7. Genuine software installed in every system. 8. 40 kva Genset to have a continuous backup along with a 20 kva UPS system Market Analysis KYEROS has a unique offering of services that appeal to a large customer base. The company will concentrate on large corporations and also the Small and Medium sized enterprises even though the large corporations provide the maximum profit potential. The following sections outline key information regarding the target markets.
  23. 23. Market Segmentation The groups of potential customers for KYEROS are, in order of importance: 1. Small and Mid Sized Companies 2. Large Corporations(Bank, financial organizations) 3. Regional (Provincial) Government Offices 4. Academics (Educational institutions) 5. Individual Customers Strategy and Implementation Summary KYEROS will focus on four techno graphical market segments as follows: 1. Large corporations. The most important market segment consists of the large manufacturers, technology providers, suppliers, banking and financing institutions, mining, consulting, and engineering industries. These companies will be interacting with KYEROS for development functions that are more effective when spun off than when managed in-house. 2. Medium-sized growth companies. For high-growth fields, such as software, and multimedia, KYEROS will offer an attractive development alternative that will allow the company to address opportunities in new market segments. 3. Small businesses owners. 4. Individual customers. Influential people such as boards of directors, marketing managers, general managers, sales managers, and government officials. Competitive Edge KYEROS has close and effective relationships with its end-users, vendors (suppliers and sub- contractors).On several occasions. KYEROS has teamed-up with its end-user or supplier in a consortium partnership to perform projects.
  24. 24. KYEROS combines unparalleled quality with a cost-effective package to create a tele-marketing service with many competitive advantages. The seasoned management is qualified for multiple services, such as: business development, market development, market intelligence, industrial sectors analysis, and channel development. We provide this range of services to anyone from a high-level marketing firm to a home-based business owner. Clients can always count on quick, accurate services from the company. Sales Strategy KYEROS’s strategy focuses first on maintaining the identity of the high-end buyer who appreciates quality service, but is also very demanding regarding value creations. KYEROS has been able to find these customers using interactive relationships. Furthermore, as a part of its "individual sales strategy," to ensure optimum client satisfaction, KYEROS customizes its services for each specific client. This approach is called "individual sales strategy" because customization permits clients to participate in producing exactly what they want. Even when a business offers a standard service, it is not making a standard sales offer. The customer is able to choose a tailored offering mix of elements, such as optional services benefits, delivery conditions, training, financing alternatives, technical services options, sales assistance options, etc. Management: The initial management team depends on the founders themselves, with little back-up. As the company grew from the initial stages, Kyeros established a team that includes more than 40 employees who operate under a Managing Director and three directors for different areas like Operations, human resources and finance.
  25. 25. The management philosophy is based on responsibility and mutual respect. People who work at KYEROS want to work at the company because it has an environment that encourages growth and achievements with their creativity and conceptual ideas. Financial Plan: The financial plan of the business requires growth financed by positive cash flows from operations. Additional outside investment or owner investment is not necessary. The new business line is not capital-intensive, but will increase fixed costs of the business which must be covered almost immediately by additional revenues from tele marketing sales, inbound and outbound services, data entry services Non voice projects etc. This is feasible because it is expected that at least 2 to 5 current clients will use the service without hesitation as they are ready to start using the company’s services. Important Assumptions The business will grow the number of part-time and full time employees with the business over these next three years. In the coming years, substantial number of employees will be increased along with the development of the company. The clientele will also increase looking at the areas of services the company is planning to cover. Break-even Analysis Our monthly revenue break-even is based on the fixed costs of running the current business along with the old lines of business. This is a significant increase from the 2009 break-even point. The increased marketing activity, capacity, payroll, benefits, and computer expenses for the new employees, insurance for the new line of business, drives this break-even point higher. The business is in positive cash flow and can also expand in the coming years.
  26. 26. Copyright: A high degree of confidentiality is maintained and every project is guarded with utmost security. The client’s information, strictly confidential to maintain the client’s intellectual property and copyrights. Thank you for taking time in reviewing the information provided by us. We'd appreciate and value every opportunity to work for you, with you.