Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2020 Digital Media Landscape in Myanmar

496 views

Published on

Myanmar have 54.2 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 68.2 million and SIM penetration is 128%.

1. DKMads is the strongest display advertising platform in Myanmar and is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers' inventory. DKMads platform can reach 36 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.

2) Facebook has 22 million monthly active users and the highest age group is 25-34 (46%), 59% male and 41% female in Myanmar.

3) YouTube has 12 million monthly active users and 18-24 is the highest age group (29%) and male 45%, female 24% in Myanmar.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

2020 Digital Media Landscape in Myanmar

  1. 1. Brand Safety & Viewability are our priorities for your brand 2 0 2 0 M y a n m a r D i g i t a l M e d i a L a n d s c a p e
  2. 2. ABOUT KYAW YE PAING One of the young entrepreneurs from Myanmar & passionate about digital marketing. Certified in Google Ads Certified in DV360 Kyaw Ye Paing started the digital marketing career in 2012 and have experiences working in the most famous advertising agencies and corporate companies with the professional digital marketing position. FOUNDER Hand on experience with below brands within 8 years. Emirates Airline, Mercedes Benz, Mazada Myanmar, DKSH, Unilever, Nestle, Abbott, EAC, Heineken, Tuborg Beer, Mytel, Huawei, Oppo Smartphone, Garnier Myanmar, Canal+, Telenor, Shark, Vitacap, Grab Myanmar , Grab Cambodia and many other brands.
  3. 3. 2020 Myanmar Digital Media Landscape Population 54.2M Connections 68.2M SIM Penetration 128% Mobile Broadband 82% DKMads Cookies 36M Facebook Users 22M Messenger Users 2.7M YouTube Cookies 12M Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade
  4. 4. DKMads Programmatic Audience Insights Overview in Myanmar 0% 12.5% 25% 37.5% 50% 18-24 25-35 35-45 45-55 55-65 65-65+ Unknow 43% 1%2%3% 7% 18% 26% YouTube have 24.8 million monthly active user and total available impression is 11 billion. 40% 22% 39% Male Female Unknow Gender 24% 29% 47% Parent Not a Parent Unknow Parental Status Sources- DKMads Platform Data, Google Ads, GSMA Intelligence, YouTube.
  5. 5. 12% 15% 9% 14% 4% 13% 6% 11% 15% Media & Entertainment Sport & Fitness Travel Food & Dining Banking & Finance Lifestyle & Hobbies Beauty & Wellness Technology Shoppers Affinity Categories DKMads Affinity Categories and Traffic Sources Categories in Myanmar Categories by Impression breakdown Arts & Entertainment Autos & Vehicles Beauty & Fitness Books & Literature Business & Industrial Computers & Electronics Finance Food & Drink Games Health Hobbies & Leisure Home & Garden Internet & Telecom Jobs & Education Law & Government News Online Communities People & Society Pets & Animals Real Estate Reference Science Shopping Sports Travel World Localities 0 4,500,000 9,000,000 13,500,000 18,000,000 4,710,000 1,580,000 3,050,000 2,160,000 1,400,000 4,440,000 71,800 234,000 4,300,000 8,210,000 7,250,000 1,300,000 978,000 17,800,000 284,000 3,200,000 705,000 7,060,000 627,000 759,000 9,410,000 1,780,000 1,780,000 789,000 614,000 11,900,000 Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade
  6. 6. Display300x250 Display320x480 Display320x50 Display336x280 Display480x320 Display728x90 0% 25% 50% 75% 100% 92.41% 89.74% 89.38% 93.82% 85.51% 72.97% 0.31% 2.64% 1.46% 0.23% 3.43% 0.3% CTR (%) Viewablity (%) DKMads Creative Sizes Performance Breakdown Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade
  7. 7. Facebook Audience Insights Overview in Myanmar 0% 12.5% 25% 37.5% 50% 18-24 25-34 35-44 45-54 55-64 65+ 1%2% 4% 9% 46% 38% Facebook have 22 million monthly active user, Messenger have 2.4 million monthly active user and Instagram have 580k monthly active user. 41% 59% Male Female Gender 11% 3% 87% Facebook Instagram Audienc Network Messenger Breakdown by Platform Sources- Facebook, GSMA Intelligence, YouTube & Social Blade
  8. 8. 12% 12% 13% 12% 9% 6% 10% 13% 12% Business and industry Entertainment Family and relationships Fitness and wellness Food and drink Hobbies and activities Shopping and fashion Sports and outdoors Technology Affinity Categories Facebook Affinity Categories and Placement Breakdown in Myanmar User breakdown by placement Facebook New Feed Instagram Feed Facebook Marketplace Facebook Video Feeds Instagram Explore Facebook Stories Instagram Stories Messenger Stories Facebook In-Stream Videos Facebook Instant Articles Audience Network In-Stream Videos 0 7,500,000 15,000,000 22,500,000 30,000,000 79,000 12,000,000 4,800,000 2,400,000 260,000 5,900,000 120,000 14,000,000 8,000 580,000 21,000,000 Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade
  9. 9. YouTube Audience Insights Overview in Myanmar 0% 7.5% 15% 22.5% 30% 18-24 25-35 35-45 45-55 55-65 65-65+ Unknow 18% 1% 2% 6% 15% 28%29% YouTube have 12 million monthly active user, the total available impression is 120 million and 54 million views per month. 32% 24% 45% Male Female Unknow Gender 46% 39% 15% Parent Not a Parent Unknow Parental Status Sources- DKMads Platform Data, Google Ads, YouTube & Social Blade
  10. 10. YouTube Affinity Categories and Top 10 Channels in Myanmar 11% 17% 7% 14% 10% 9% 7% 10% 16% Media & Entertainment Sport & Fitness Travel Food & Dining Banking & Finance Lifestyle & Hobbies Beauty & Wellness Technology Shoppers Affinity Categories Rank Channel Channel Link Uploads Subs Video Views 1st Legacy Music https://www.youtube.com/channel/ UCSdeqahu8FD5c4MoS37vJnA 5,911 484K 252,587,212 2nd DVB TVnews https://www.youtube.com/user/ DVBBurmese 53,401 377K 289,943,401 3rd AKonThi Media https://www.youtube.com/channel/ UClOmJfUZIWgJprFQ7OXVeZQ 11,921 352K 196,226,376 4th Myanma Platform https://www.youtube.com/channel/ UCTjrvGXmOIXns8mXz3-LrJg 1,775 332K 84,296,370 5th 7Day TV https://www.youtube.com/user/ 7DayDaily 17,868 274K 117,511,687 6th RFA Burmese လွတ်လပ်… https://www.youtube.com/user/ RFABurmeseVideo 17,422 199K 99,107,012 7th The Voice Myanmar https://www.youtube.com/channel/ UCfIle2OhZqjxRbLynq3chLQ 360 184K 118,213,455 8th Myanmar Idol https://www.youtube.com/channel/ UCUphZByYfo2rs-lGptIO6uA 411 159K 40,850,293 9th BBC News ြမန်မာ https://www.youtube.com/user/ TheBBCBurmese 2,042 154K 39,316,158 10th WongSwinG Chanel youtube.com/channel/ UC02TsXVlOcBPcQUOzChwUuQ 52 151K 39,294,344 Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade
  11. 11. Performance Breakdown by Ads Platforms in Myanmar DKMads Average CTR : 0.73% Average Viewability Rate : 79% Average Video View Rate : 60% Facebook Average CTR : 0.53% Average Viewability Rate : 18% Average Video View Rate : 27% YouTube Average CTR : 0.45% Average Viewability Rate : 94% Average Video View Rate : 55% Sources- Historical data of $10,000 budget spending for each platforms, integral ad science.
  12. 12. Brand Safety & Viewability are our priorities for your brand THANK YOU

×